Tourisme

Project Tourism in Ferghana

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Allgöwer Daniel University of Lausanne (Switzerland) daniel@samarcande.org

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What kind of tourists ?

There are several types of Tourists Which Tourists does Uzbekistan and Ferghana want ? Cultural tourists Ecotravel tourists Traditional life of Central Asia Sport tourists Nature tourists

1) Travel Agencies a. Uzbek Agencies b. Foreign Agencies 2. Tourisme department of Uzbekistan (?) 3. Research (University or other) 4. Social media?

Who knows about foreigner tourists ?

Travel Guide

Which kind of Information gives the Travel Guides ?

The Most famous are Lonely Planet (several languages) Le Petit Futé (french)

Social media

Actually, foreign tourist searchs informations on internet and on social media. They asked help, informations, how to

Facebook : 35 - 70 years old, advantages: creation of groups by theme

Instagram : 15 - 50 ? But it depends on which country. Advantages : photos, video

TikTok . very young people, but more and more all ages. Not used in some countries

Whatsapp : for exchanging directly

Facebook

Instagram

TikTok

Kokand

Which part of Uzbekistan ?

Ferghana need of serious research about this theme probably

Maybe need to look for tourist who come second time to Uzbekistan What can offer region of Ferghana? Need to build some program which are made for this tourists What wants tourists : Easy transport, clean accommodation, clear informations.

Some propositions Need to developp touristic project to make also better infrastructure (hotel, language, guides, ...) More practical theme (Silk, ceramics, how to make plov ?) Some organized tours : circle around Ferghana Historical roads : Samarkand- Pendjikent- Shahristan - Khodjent- Kokand - Kuva- Uzgen Traditional lifestyle, nature Horses tours, bicyles tours, walking tours

Questions ?