Project Tourism in Ferghana
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Allgöwer Daniel University of Lausanne (Switzerland) daniel@samarcande.org
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What kind of tourists ?
There are several types of Tourists Which Tourists does Uzbekistan and Ferghana want ? Cultural tourists Ecotravel tourists Traditional life of Central Asia Sport tourists Nature tourists
1) Travel Agencies a. Uzbek Agencies b. Foreign Agencies 2. Tourisme department of Uzbekistan (?) 3. Research (University or other) 4. Social media?
Who knows about foreigner tourists ?
Travel Guide
Which kind of Information gives the Travel Guides ?
The Most famous are Lonely Planet (several languages) Le Petit Futé (french)
Social media
Actually, foreign tourist searchs informations on internet and on social media. They asked help, informations, how to
Facebook : 35 - 70 years old, advantages: creation of groups by theme
Instagram : 15 - 50 ? But it depends on which country. Advantages : photos, video
TikTok . very young people, but more and more all ages. Not used in some countries
Whatsapp : for exchanging directly
Facebook
Instagram
TikTok
Kokand
Which part of Uzbekistan ?
Ferghana need of serious research about this theme probably
Maybe need to look for tourist who come second time to Uzbekistan What can offer region of Ferghana? Need to build some program which are made for this tourists What wants tourists : Easy transport, clean accommodation, clear informations.
Some propositions Need to developp touristic project to make also better infrastructure (hotel, language, guides, ...) More practical theme (Silk, ceramics, how to make plov ?) Some organized tours : circle around Ferghana Historical roads : Samarkand- Pendjikent- Shahristan - Khodjent- Kokand - Kuva- Uzgen Traditional lifestyle, nature Horses tours, bicyles tours, walking tours
Questions ?