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Strategic Execution That Drives Asset Growth
Princy Dayana
Created on April 10, 2025
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Strategic Execution That Drives Asset Growth
Start
Aligning Strategy and Execution to Grow AUM
We help investment firms create the structure, systems, and clarity needed to scale — aligning teams, technology and business intelligence in a way that drives real results. Backed by decades of experience across distribution, sales leadership, and business intelligence, we bridge the gap between strategy and execution — so your tools, people and processes work together to grow AUM.
Next
The Freeman Growth & Execution Framework:
Turning strategic vision into scalable results. Our process is built around three phases and six critical focus areas—all designed to work together in a practical, repeatable system
Phase II
Phase III
Phase I
Discovery & Strategic Assessment
Infrastructure Development
Growth Enablement & Execution
Distribution Strategy & Competitive Intelligence
Data Utilization and Optimization
Business intelligence and analytics
Technology and CRM integration
Sales enablement and workflow efficiency
Predictive insight and growth strategy
Execution Environment
Phase I
Discovery & Strategic Assessment
Distribution Strategy & Competitive Intelligence
The Freeman Growth & Execution Framework:
Turning strategic vision into scalable results. Our process is built around three phases and six critical focus areas—all designed to work together in a practical, repeatable system
Phase II
Phase III
Infrastructure Development
Growth Enablement & Execution
Data Utilization and Optimization
Business intelligence and analytics
Technology and CRM integration
Sales enablement and workflow efficiency
Predictive insight and growth strategy
Execution Environment
Phase I
Discovery & Strategic Assessment
Distribution Strategy & Competitive Intelligence
Data Utilization and Optimization
The Freeman Growth & Execution Framework:
Turning strategic vision into scalable results. Our process is built around three phases and six critical focus areas—all designed to work together in a practical, repeatable system
Phase II
Phase III
Infrastructure Development
Growth Enablement & Execution
Business intelligence and analytics
Technology and CRM integration
Sales enablement and workflow efficiency
Predictive insight and growth strategy
Execution Environment
1.
Distritbution Strategy & Competitive Intelligence:
We evaluate your platform presence, positioning, and sales structure using real data and market intel—so you stop chasing noise and focus where your growth potential is highest.
2.
Data Utilization and Optimization
We connect, clean, and structure your firm’s data so your teams can use it to guide territory planning, outreach, and strategic decisions—all without adding new tech.
Next
3.
Technology and CRM integration
We reconfigure your CRM and tools to match how your team actually works—creating seamless workflows that reduce frustration and increase adoption across sales and leadership.
Next
Phase I
Discovery & Strategic Assessment
Distribution Strategy & Competitive Intelligence
Phase II
Infrastructure Development
Data Utilization and Optimization
Technology and CRM integration
The Freeman Growth & Execution Framework:
Turning strategic vision into scalable results. Our process is built around three phases and six critical focus areas—all designed to work together in a practical, repeatable system
Phase III
Growth Enablement & Execution
Business intelligence and analytics
Sales enablement and workflow efficiency
Predictive insight and growth strategy
Execution Environment
4.
Business intelligence and analytics
We build or refine dashboards that show the right KPIs, flows, and sales activity—so your team knows what’s working, where to improve, and how to act faster.
Next
5.
Sales enablement and workflow efficiency
We streamline internal processes, automate admin tasks, and embed accountability—freeing up your team to spend more time with clients and less time stuck in systems.
Next
6.
Predictive insight and growth strategy
We use advisor behavior, performance trends, and firm data to model what’s next—so you can plan growth proactively, reallocate resources strategically, and stay ahead of the curve.
Next
Phase I
Discovery & Strategic Assessment
Distribution Strategy & Competitive Intelligence
Phase II
Infrastructure Development
Data Utilization and Optimization
Technology and CRM integration
Phase III
Growth Enablement & Execution
Business intelligence and analytics
Sales enablement and workflow efficiency
The Freeman Growth & Execution Framework:
Turning strategic vision into scalable results. Our process is built around three phases and six critical focus areas—all designed to work together in a practical, repeatable system
Predictive insight and growth strategy
Execution Environment
Let’s talk.
4.
Business intelligence and analytics
- Review current reporting processes and tools.
- Evaluate clarity and accessibility of insights.
- Assess alignment of business intelligence strategies with objectives.
- Identify gaps in reporting or analytics capabilities.
- Explore opportunities for enhancing business intelligence.
Next
Most consultants bring one lens. We bring all of them. Direct sales, sales leadership, executive strategy, and business intelligence—this is where it all converges. We build systems that connect the field to the C-suite and turn growth strategy into execution you can trust.
CRM Dashboards:
Real-time insight reps actually use
Data:
One clean source of truth
Reports:
Tactical + strategic clarity
Executive Reports:
High-level alignment
Suggestive Engagement
Prioritized outreach
Sales Activities:
Trackable, measurable workflows
Actionable Insights:
Guidance tied to goals
Production Goals:
Real-time insight reps actually use
Digital Marketing:
Integrated engagement
Prospective Tools:
Lead conversion support
Ready to activate your growth framework?
Info
Most consultants bring one lens. We bring all of them. Direct sales, sales leadership, executive strategy, and business intelligence—this is where it all converges. We build systems that connect the field to the C-suite and turn growth strategy into execution you can trust.
CRM Dashboards:
Real-time insight reps actually use
Data:
One clean source of truth
Reports:
Tactical + strategic clarity
Executive Reports:
High-level alignment
Suggestive Engagement
Prioritized outreach
Sales Activities:
Trackable, measurable workflows
Actionable Insights:
Guidance tied to goals
Production Goals:
Real-time insight reps actually use
Digital Marketing:
Integrated engagement
Prospective Tools:
Lead conversion support
Ready to activate your growth framework?
Info
Most consultants bring one lens. We bring all of them. Direct sales, sales leadership, executive strategy, and business intelligence—this is where it all converges. We build systems that connect the field to the C-suite and turn growth strategy into execution you can trust.
CRM Dashboards:
Real-time insight reps actually use
Data:
One clean source of truth
Reports:
Tactical + strategic clarity
Executive Reports:
High-level alignment
Suggestive Engagement
Prioritized outreach
Sales Activities:
Trackable, measurable workflows
Actionable Insights:
Guidance tied to goals
Production Goals:
Real-time insight reps actually use
Digital Marketing:
Integrated engagement
Prospective Tools:
Lead conversion support
Ready to activate your growth framework?
Info
Most consultants bring one lens. We bring all of them. Direct sales, sales leadership, executive strategy, and business intelligence—this is where it all converges. We build systems that connect the field to the C-suite and turn growth strategy into execution you can trust.
CRM Dashboards:
Real-time insight reps actually use
Data:
One clean source of truth
Reports:
Tactical + strategic clarity
Executive Reports:
High-level alignment
Suggestive Engagement
Prioritized outreach
Sales Activities:
Trackable, measurable workflows
Actionable Insights:
Guidance tied to goals
Production Goals:
Real-time insight reps actually use
Digital Marketing:
Integrated engagement
Prospective Tools:
Lead conversion support
Ready to activate your growth framework?
Info
Most consultants bring one lens. We bring all of them. Direct sales, sales leadership, executive strategy, and business intelligence—this is where it all converges. We build systems that connect the field to the C-suite and turn growth strategy into execution you can trust.
CRM Dashboards:
Real-time insight reps actually use
Data:
One clean source of truth
Reports:
Tactical + strategic clarity
Executive Reports:
High-level alignment
Suggestive Engagement
Prioritized outreach
Sales Activities:
Trackable, measurable workflows
Actionable Insights:
Guidance tied to goals
Production Goals:
Real-time insight reps actually use
Digital Marketing:
Integrated engagement
Prospective Tools:
Lead conversion support
Ready to activate your growth framework?
Info
2.
Data Utilization and Optimization
- Inventory existing technology tools and platforms.
- Evaluate utilization and effectiveness of each tool.
- Identify areas for optimization and enhancement.
- Assess alignment of technology with business goals.
- Explore opportunities for new technology adoption.
Next
2.
Data Utilization and Optimization
- Inventory existing technology tools and platforms.
- Evaluate utilization and effectiveness of each tool.
- Identify areas for optimization and enhancement.
- Assess alignment of technology with business goals.
- Explore opportunities for new technology adoption.
Next
Most consultants bring one lens. We bring all of them. Direct sales, sales leadership, executive strategy, and business intelligence—this is where it all converges. We build systems that connect the field to the C-suite and turn growth strategy into execution you can trust.
CRM Dashboards:
Real-time insight reps actually use
Data:
One clean source of truth
Reports:
Tactical + strategic clarity
Executive Reports:
High-level alignment
Suggestive Engagement
Prioritized outreach
Sales Activities:
Trackable, measurable workflows
Actionable Insights:
Guidance tied to goals
Production Goals:
Real-time insight reps actually use
Digital Marketing:
Integrated engagement
Prospective Tools:
Lead conversion support
Ready to activate your growth framework?
Info
4.
Business intelligence and analytics
- Review current reporting processes and tools.
- Evaluate clarity and accessibility of insights.
- Assess alignment of business intelligence strategies with objectives.
- Identify gaps in reporting or analytics capabilities.
- Explore opportunities for enhancing business intelligence.
Next
4.
Business intelligence and analytics
- Review current reporting processes and tools.
- Evaluate clarity and accessibility of insights.
- Assess alignment of business intelligence strategies with objectives.
- Identify gaps in reporting or analytics capabilities.
- Explore opportunities for enhancing business intelligence.
Next
Most consultants bring one lens. We bring all of them. Direct sales, sales leadership, executive strategy, and business intelligence—this is where it all converges. We build systems that connect the field to the C-suite and turn growth strategy into execution you can trust.
CRM Dashboards:
Real-time insight reps actually use
Data:
One clean source of truth
Reports:
Tactical + strategic clarity
Executive Reports:
High-level alignment
Suggestive Engagement
Prioritized outreach
Sales Activities:
Trackable, measurable workflows
Actionable Insights:
Guidance tied to goals
Production Goals:
Real-time insight reps actually use
Digital Marketing:
Integrated engagement
Prospective Tools:
Lead conversion support
Ready to activate your growth framework?
Info
Most consultants bring one lens. We bring all of them. Direct sales, sales leadership, executive strategy, and business intelligence—this is where it all converges. We build systems that connect the field to the C-suite and turn growth strategy into execution you can trust.
CRM Dashboards:
Real-time insight reps actually use
Data:
One clean source of truth
Reports:
Tactical + strategic clarity
Executive Reports:
High-level alignment
Suggestive Engagement
Prioritized outreach
Sales Activities:
Trackable, measurable workflows
Actionable Insights:
Guidance tied to goals
Production Goals:
Real-time insight reps actually use
Digital Marketing:
Integrated engagement
Prospective Tools:
Lead conversion support
Ready to activate your growth framework?
Info
Most consultants bring one lens. We bring all of them. Direct sales, sales leadership, executive strategy, and business intelligence—this is where it all converges. We build systems that connect the field to the C-suite and turn growth strategy into execution you can trust.
CRM Dashboards:
Real-time insight reps actually use
Data:
One clean source of truth
Reports:
Tactical + strategic clarity
Executive Reports:
High-level alignment
Suggestive Engagement
Prioritized outreach
Sales Activities:
Trackable, measurable workflows
Actionable Insights:
Guidance tied to goals
Production Goals:
Real-time insight reps actually use
Digital Marketing:
Integrated engagement
Prospective Tools:
Lead conversion support
Ready to activate your growth framework?
Info
Most consultants bring one lens. We bring all of them. Direct sales, sales leadership, executive strategy, and business intelligence—this is where it all converges. We build systems that connect the field to the C-suite and turn growth strategy into execution you can trust.
CRM Dashboards:
Real-time insight reps actually use
Data:
One clean source of truth
Reports:
Tactical + strategic clarity
Executive Reports:
High-level alignment
Suggestive Engagement
Prioritized outreach
Sales Activities:
Trackable, measurable workflows
Actionable Insights:
Guidance tied to goals
Production Goals:
Real-time insight reps actually use
Digital Marketing:
Integrated engagement
Prospective Tools:
Lead conversion support
Ready to activate your growth framework?
Info