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project Win MAZ NEXA won a bid to work with Gucci on redeveloping 100 modules from English to Arabic
Relationship Management MAZ NEXA successfully collaborated with Gucci managers and an external translation company
Effective Organization A robust live tracker was developed to monitor development stages and organize the workflow
Remote Management The project was managed entirely remotely without any face-to-face meetings
MAZ NEXA submitted a proposal and won a bid to work with the luxury brand Gucci on redeveloping approximately 100 modules from English to Arabic. This project demonstrated MAZ NEXA's ability to manage internal teams and build excellent relationships with clients and external stakeholders. Account managers collaborated closely with Gucci managers and the external translation company to redevelop the modules successfully. Due to the large volume of modules, a robust live tracker was developed to monitor progress and organize the workflow efficiently. The project was managed entirely remotely, resulting in a highly successful outcome and strong relationships.
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Success and Recognition: MAZ NEXA successfully managed the project, and the Islamic Banking educational course won an award within the bank.
Meticulous Management: The process involved numerous meetings, updates, and precise management to ensure the content's quality and final approval.
MAZ NEXA developed a wide range of custom e-learning modules for Abu Dhabi Commercial Bank (ADCB) and remains a vital partner for their digital learning initiatives. One notable project was a bilingual course in Arabic and English, consisting of 15 e-learning modules on Islamic Banking. MAZ NEXA began by establishing a close collaboration with the Dubai-based Islamic Banking company to write and develop suitable content for e-learning, including voice-over scripts. This content development phase required numerous meetings, updates, and meticulous management to ensure the content's quality and final approval. MAZ NEXA successfully managed the design and development of the e-learning modules, leading to the Islamic Banking course winning an award within the bank.
Close Collaboration: MAZ NEXA worked closely with the Dubai-based Islamic Banking company to write and develop appropriate content.
Development of Learning Modules: MAZ NEXA developed a bilingual course in Arabic and English on Islamic Banking for ADCB.
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Development of Interactive Learning Modules: MAZ NEXA developed interactive sustainability e-learning modules for Dubai Holding for the COP28 conference
Bringing Together Stakeholders: The project involved a wide range of stakeholders, including section heads and the branding team from Dubai Holding, as well as external consultants
Effective Coordination: MAZ NEXA account managers skillfully coordinated all interactions, ensuring seamless collaboration among all parties
At MAZ NEXA, managing multifaceted relationships is at the core of our operations. This is exemplified by our project with Dubai Holding, where we developed highly interactive and engaging sustainability e-learning modules for the COP28 conference held in Dubai in 2023. The project brought together a broad range of stakeholders, including the Head of Sustainability at Dubai Holding, section heads from various subsidiaries, the Dubai Holding branding team, and external consultants from a sustainability consultancy firm. MAZ NEXA's account managers skillfully coordinated all interactions, ensuring seamless collaboration. Regular update meetings and meticulous organization were key to the success of this endeavor, leading to the creation of impactful sustainability modules
Regular Meetings and Meticulous Organization: Regular update meetings and meticulous organization were crucial to the project's success, resulting in the creation of impactful educational modules
E - learning
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Audi, a pioneer in automotive innovation and luxury, sought to elevate its brand experience beyond the confines of its vehicles. To achieve this, Audi partnered with MAZ NEXA. MAZ NEXA's task was diverse, spanning showroom designs, posters, wall banners, and campaigns like Ramadan promotions, where they created street banners, email communications, social media creatives, and email signatures. Through this creative collaboration, MAZ NEXA played a pivotal role in enhancing Audi's brand presence, creating immersive brand experiences, and resonating with target audiences across various touchpoints, reinforcing Audi's reputation for sophistication and innovation.
Campaigns & Creative Design Services
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The focus of this project was on depicting the notion of "achievement" and its various components, which are fundamental to the Ferrari Challenge, a thrilling racing event designed specifically for Ferrari owners. Our aim was to convey the determination and ambition of the participants, emphasizing that being a part of the race requires more than simply owning a Ferrari. Through the use of fast-paced, adrenaline-pumping race footage alongside emotionally charged interviews, we effectively captured the essence of the Ferrari Challenge, where accomplishment is paramount.
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Video Production consisted of 50+ members
Social media strategy to increase engagement and followers
Facebook, Instagram, Twitter, LinkedIn, & YouTube
Community management and social listening
Creative content including images, animations, video, and graphic design
Ad campaigns
Firstly, we partnered with a substantial production team to create a compelling brand activation video for Shell's Helix product line in Saudi Arabia. This visually striking video played a significant role in the brand activation campaign, effectively showcasing the brand and its products. In response to the challenges posed by the Covid-19 pandemic, Shell sought to rejuvenate its digital presence, particularly in the domain of social media. Entrusting us with this mission, we localized content and promoted products, targeting both B2B engagement with regional partners and B2C engagement with customers frequenting Shell fuel stations. Furthermore, we assumed the responsibility of launching and managing Shell's Instagram presence within the region. These combined efforts revitalized Shell's market position and digital footprint, yielding success in both brand activation and online engagement.
Content Production & Digital Marketing
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The Warner Brothers Hotel in Abu Dhabi represents a groundbreaking milestone as the first of its kind in the Middle East, drawing significant attention from the American headquarters. The project underwent a thorough and demanding design and approval process, requiring approvals from local, regional, and international authorities, including endorsement from the United States head office. The MAZ NEXA team meticulously adhered to brand guidelines, ensuring precise utilization of the Warner Brothers identity kit, including region-specific character selections. This commitment to detail extended to the theme park, with the MAZ NEXA team developing the WordPress website, overseeing content creation, and executing on-page SEO. Despite the challenges, our team successfully completed the project, delivering an unparalleled and distinctive hotel experience to the region.
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Bab Al Nojoum, a prominent glamping destination in Abu Dhabi, partnered with MAZ NEXA to design and develop their website in both English and Arabic. Utilizing WordPress, we created a seamless platform that highlights their unique glamping sites and offers a user-friendly booking experience. Our ongoing support includes updates, new location additions, and proactive maintenance to ensure top performance. Bab Al Nojoum is highly satisfied with our dedication and the successful collaboration.
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AuditingWebsite and Market Analysis: Initiated a thorough audit and market analysis to identify SEO and user engagement improvement areas, alongside competitive opportunities.
Alignment Stakeholder Strategy Sessions: Conducted focused workshops with stakeholders to align optimization strategies with the client's business goals.
Benchmarking Industry Benchmarking: Compared our SEO and content marketing strategies against industry leaders to ensure cutting-edge and effective practices.
Strategy SEO and Content Strategy Development: Crafted and implemented a bespoke strategy aimed at boosting organic traffic, engagement, and conversions through optimized SEO practices and compelling content marketing.
Monitoring Continuous Optimization and Monitoring: Established a dynamic framework for regular performance reviews, allowing for swift strategy adjustments to keep pace with digital marketing trends and insights.
In a concerted effort with prominent SEO and digital marketing experts, our team embarked on a pioneering project aimed at revolutionizing the online footprint of a leading website. This venture was sparked by the need to escalate the website's organic traffic, keyword rankings, backlink profile, and prominence on Google My Business listings. The essence of this collaboration was to infuse the website with robust SEO strategies and cutting-edge content marketing techniques, ensuring a marked improvement in visibility, engagement, and conversion rates, ultimately fostering business growth
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MDSAP offers enterprise software solutions. They are SAP Gold Partners offering SAP consulting, data and process modelling, managed services, training and implementation services to large corporations in the UAE. Without any prior SEO work, they needed a content marketing strategy to establish themselves as thought leaders in the industry and to improve their website performance and lead generation. To achieve this, we created informative content and focused on high-quality keywords. Our client rankings exceeded client expectations with massive increases in ranking, traffic, and leads driven by increased visibility in their core service pages as well as new blog articles created by the MAZ NEXA team.
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Bounce Middle East is part of a global franchise of freestyle parks across 16 countries and is the biggest trampoline and entertainment park in the region. Bounce combines trampolines, airbags and adventure challenge features to create freestyle playgrounds that lead the world in action entertainment. Bounce ME reached out to MAZ NEXA with an issue they had with the set up of their CRM. They were struggling to keep up with their systems while using the same tools as their HQ, which didn’t fit their needs and cater to the requirements of the Middle Eastern market. The CRM and API experts at MAZ NEXA came together to audit their systems architecture and identify leaks and gaps as well as address the pain points of the client.
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In collaboration with PWC and Strategy& and the Ministry of Municipal, Rural Affairs and Housing in the Kingdom of Saudi Arabia, MAZNEXA supported in the development of a Digital Marketing Framework designed to elevate the marketing strategies and tracking of residential developers in the Kingdom of Saudi Arabia. This initiative aimed at enhancing their digital presence through strategic consulting, research, benchmarking and suggested marketing tactics.
Conducted in-depth market research and channel analysis to identify optimal digital platforms
Led focus groups with stakeholders for actionable insights into consumer behaviour and expectations.
Engaged in benchmarking against leading digital marketing practices in the real estate sector
Developed a comprehensive digital marketing strategy, focusing on performance marketing, SEO, and social media
Provided strategic support and tracking mechanisms for the effective implementation and optimisation of the marketing framework
Marketing Consultations
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MAZ NEXA played a pivotal role in shaping the Amazon Strategy for Amazon in KSA through a series of initiatives. They conducted a digital marketing workshop to align with Amazon Flex's objectives, developed a comprehensive social media marketing plan, including persona analysis, competition assessment, and influencer identification. Additionally, they crafted a performance marketing strategy focusing on target markets and revenue enhancement, as well as a search engine ownership strategy, which involved competitor analysis and organic traffic valuation. These efforts aimed to optimize the strategy for Amazon Flex in the Kingdom of Saudi Arabia, enhancing its market presence and achieving its objectives.
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Social media strategy to increase engagement and followers LinkedIn Community management and social listening Creative content including images, animations, video, and graphic design Ad campaigns Quarterly Photo and video shoots
MAZ NEXA has proudly been in partnership with Jotun's B2B division since 2019. What began as a mandate to craft compelling LinkedIn content has organically evolved into MAZ NEXA emerging as the comprehensive B2B marketing, design, and performance agency of choice for the company. Our dynamic role encompasses the orchestration of every facet, from design and marketing collateral to impactful campaigns and product launches, catering to the diverse needs of all B2B leads within the region. MAZ NEXA maintains a robust and enduring working relationship with Jotun, consistently delivering exceptional results.
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Nolte Küchen, a renowned manufacturer of premium, German-quality fitted kitchens with a global presence in over 60 countries, sought to establish its digital footprint in the MENA region. Despite its international recognition, the brand lacked any digital presence within this specific market. MAZ NEXA undertook the formidable task of initiating and managing Nolte's social media presence from the ground up, as the brand had no existing web, social, or digital campaigns in place. Recognizing the untapped potential in a market heavily reliant on in-person showroom sales, MAZ NEXA embarked on a comprehensive digital journey to create a robust online presence for Nolte in the region. The strategy encompassed the development of an active and brand-aligned social presence, aligning with Nolte's overarching business objectives. An aggressive campaign strategy targeting diverse audiences across the GCC region was implemented, strategically reaching these audiences through platforms like WhatsApp and various social media channels.
Social Media
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Sofitel The Palms reached out to MAZ NEXA to enhance their social media presence as a leading luxury resort on Dubai's Palm Jumeirah. In pursuit of this objective, MAZ NEXA concentrated on formulating a comprehensive social media strategy and also offered videography and photography services to highlight the resort's amenities and events. This approach successfully bolstered Sofitel The Palms' visibility and engagement across social media platforms.
Social Media
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Social media strategy to increase engagement and followers Facebook and Instagram Community management and social listening Creative content including images, animations, video, and graphic design 4 Photo and video shoots a year Arabic & English content
Bosche ME sought the expertise of MAZ NEXA to elevate its regional social presence. Our collaboration extended to managing both the Bosch ME brand and Bosch Power Tools, with a primary focus on the B2C market. The initial task assigned to MAZ NEXA was the enhancement of social media engagement. Following in-depth brand research, we strategically advocated for the inclusion of Instagram as an additional platform to amplify engagement and attract top-tier talent. This strategic decision led to a substantial increase in brand awareness through this dynamic platform.
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Focusing on WhatsApp campaigns to maximize the number of online sales. Implementing a detailed media plan and diverse platform selection to increase brand awareness and online sales across industries within the desired audience. Adding WhatsApp icon to all website pages to facilitate the customer journey. Testing and optimizing ad formats and messaging across platforms for the highest engagement rate and best click-through rates.
Bed Quarter, referred by its parent company, Al Mazro Group in the KSA, sought MAZ NEXA's expertise following the success of Nolte, an Al Mazro Group entity. Tasked with managing Bed Quarter's social media presence, MAZ NEXA devised a comprehensive strategy for content creation, social management, and engagement across platforms like Facebook, LinkedIn, Instagram, and Twitter. Our significant challenge was to drive showroom traffic and transition to online conversions for their e-commerce venture. MAZ NEXA also built their online store and expanded our role from social media management to orchestrating offline and online conversions, lead generation campaigns across multiple platforms, ensuring we reached the right audience where they actively engaged online. This approach resulted in exceeding Bed Quarter's objectives and continues to set the standard for our commitment to surpassing client expectations.
Social Media
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In 2021, when Geidea approached MAZ NEXA, they had already established themselves as the leading payment solutions provider in Riyadh, Saudi Arabia, and were planning to launch Geidea in the UAE. As a highly experienced digital growth agency in the UAE, MAZ NEXA possessed a deep understanding of the target audience and took on the responsibility of crafting an acquisition strategy. This strategy encompassed social media and performance campaigns tailored to engage entrepreneurs and business owners in the region. Given Geidea's absence in the UAE, MAZ NEXA faced a significant challenge, but through strategic thinking, fine-tuning, and meticulous attention to detail, they successfully implemented a brand awareness campaign aimed at acquiring high-quality leads and boosting revenue for Geidea.
Social Media
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Social media strategy to increase engagement and followers Facebook, Instagram, LinkedIn, and X (Twitter) Community management and social listening Creative content including images, animations, video, and graphic design Ad campaigns Monthly Photo and video shoots
Although Nikki Beach is widely recognized, their luxurious five-star hotel required heightened visibility. MAZ NEXA assumed the role of the designated social media agency for Nikki Beach Resort & Spa Dubai, entrusted with the comprehensive development and execution of a strategic social media management plan, content creation strategy, and innovative advertising campaign concepts. MAZ NEXA executed a holistic marketing strategy, encompassing captivating photo and video shoots, meticulously crafted advertisements, consistent posting, and dynamic audience engagement, among other initiatives, to bolster the brand's presence and impact.
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Allianz Travel offers international travel insurance. One of its greatest lead generation challenges is the highly competitive industry. Allianz Travel partnered with MAZ NEXA to overcome this and increase UAE-targeted online purchases of various travel insurance products, including Schengen, Global, UAE Inbound Product, Annual Multi-trip, and Haj & Umrah. MAZ NEXA worked on Google search for the company and created bidding to target cost-per-action, a Google Smart Bidding strategy, which sets bids to increase conversions at or below the target cost-per-action. MAZ NEXA then placed bidding on high search volume keywords, optimising campaigns using negative keywords and creating ad assets based on the targeted keywords. The goal was to build audiences based on the target market and by using best-practice landing pages we achieved a high site-conversion rate. From April to July 2021, the client received 1,670 online insurance purchases. In monetary value, the client received a total conversion value of AED 443.41K, an exceptional 366% return on investment.
Performance Marketing
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Invisalign, a wire-free solution for teeth straightening, sought to expand its business in the GCC region, and approached MAZ NEXA in 2018 for a growth-oriented campaign. MAZ NEXA devised a B2B strategy to target dental and medical professionals and encourage them to become Invisalign-certified consultants or specialists. The campaign involved using social media and search campaigns to create B2B landing pages in English and Arabic and inviting professionals to a free seminar where the Invisalign team presented the benefits of certification. The aim was to generate qualified B2B leads and maintain consistent messaging using social media community management and content creation.
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McDonald’s needed a way to bring their annual Feel Good Marketing Awards (FGMAs) into the metaverse.Creating a metaverse experience that reflected the McDonald's brand presented a unique challenge. Strict brand guidelines and a need to create a beautiful, friendly space that was simultaneously elevated to represent an awards show. A two part experience was designed to first introduce the works in a gallery, and second, an immersive venue to live steam the presentation of the nominations using our streaming video tool. This metaverse-first event successfully brought together global teams to celebrate their amazing work.
Metaverse
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project Win MAZ NEXA won a bid to work with Gucci on redeveloping 100 modules from English to Arabic
Relationship Management MAZ NEXA successfully collaborated with Gucci managers and an external translation company
Effective Organization A robust live tracker was developed to monitor development stages and organize the workflow
Remote Management The project was managed entirely remotely without any face-to-face meetings
MAZ NEXA submitted a proposal and won a bid to work with the luxury brand Gucci on redeveloping approximately 100 modules from English to Arabic. This project demonstrated MAZ NEXA's ability to manage internal teams and build excellent relationships with clients and external stakeholders. Account managers collaborated closely with Gucci managers and the external translation company to redevelop the modules successfully. Due to the large volume of modules, a robust live tracker was developed to monitor progress and organize the workflow efficiently. The project was managed entirely remotely, resulting in a highly successful outcome and strong relationships.
E - learning
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Success and Recognition: MAZ NEXA successfully managed the project, and the Islamic Banking educational course won an award within the bank.
Meticulous Management: The process involved numerous meetings, updates, and precise management to ensure the content's quality and final approval.
MAZ NEXA developed a wide range of custom e-learning modules for Abu Dhabi Commercial Bank (ADCB) and remains a vital partner for their digital learning initiatives. One notable project was a bilingual course in Arabic and English, consisting of 15 e-learning modules on Islamic Banking. MAZ NEXA began by establishing a close collaboration with the Dubai-based Islamic Banking company to write and develop suitable content for e-learning, including voice-over scripts. This content development phase required numerous meetings, updates, and meticulous management to ensure the content's quality and final approval. MAZ NEXA successfully managed the design and development of the e-learning modules, leading to the Islamic Banking course winning an award within the bank.
Close Collaboration: MAZ NEXA worked closely with the Dubai-based Islamic Banking company to write and develop appropriate content.
Development of Learning Modules: MAZ NEXA developed a bilingual course in Arabic and English on Islamic Banking for ADCB.
E - learning
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Development of Interactive Learning Modules: MAZ NEXA developed interactive sustainability e-learning modules for Dubai Holding for the COP28 conference
Bringing Together Stakeholders: The project involved a wide range of stakeholders, including section heads and the branding team from Dubai Holding, as well as external consultants
Effective Coordination: MAZ NEXA account managers skillfully coordinated all interactions, ensuring seamless collaboration among all parties
At MAZ NEXA, managing multifaceted relationships is at the core of our operations. This is exemplified by our project with Dubai Holding, where we developed highly interactive and engaging sustainability e-learning modules for the COP28 conference held in Dubai in 2023. The project brought together a broad range of stakeholders, including the Head of Sustainability at Dubai Holding, section heads from various subsidiaries, the Dubai Holding branding team, and external consultants from a sustainability consultancy firm. MAZ NEXA's account managers skillfully coordinated all interactions, ensuring seamless collaboration. Regular update meetings and meticulous organization were key to the success of this endeavor, leading to the creation of impactful sustainability modules
Regular Meetings and Meticulous Organization: Regular update meetings and meticulous organization were crucial to the project's success, resulting in the creation of impactful educational modules
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Audi, a pioneer in automotive innovation and luxury, sought to elevate its brand experience beyond the confines of its vehicles. To achieve this, Audi partnered with MAZ NEXA. MAZ NEXA's task was diverse, spanning showroom designs, posters, wall banners, and campaigns like Ramadan promotions, where they created street banners, email communications, social media creatives, and email signatures. Through this creative collaboration, MAZ NEXA played a pivotal role in enhancing Audi's brand presence, creating immersive brand experiences, and resonating with target audiences across various touchpoints, reinforcing Audi's reputation for sophistication and innovation.
Campaigns & Creative Design Services
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The focus of this project was on depicting the notion of "achievement" and its various components, which are fundamental to the Ferrari Challenge, a thrilling racing event designed specifically for Ferrari owners. Our aim was to convey the determination and ambition of the participants, emphasizing that being a part of the race requires more than simply owning a Ferrari. Through the use of fast-paced, adrenaline-pumping race footage alongside emotionally charged interviews, we effectively captured the essence of the Ferrari Challenge, where accomplishment is paramount.
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Video Production consisted of 50+ members
Social media strategy to increase engagement and followers
Facebook, Instagram, Twitter, LinkedIn, & YouTube
Community management and social listening
Creative content including images, animations, video, and graphic design
Ad campaigns
Firstly, we partnered with a substantial production team to create a compelling brand activation video for Shell's Helix product line in Saudi Arabia. This visually striking video played a significant role in the brand activation campaign, effectively showcasing the brand and its products. In response to the challenges posed by the Covid-19 pandemic, Shell sought to rejuvenate its digital presence, particularly in the domain of social media. Entrusting us with this mission, we localized content and promoted products, targeting both B2B engagement with regional partners and B2C engagement with customers frequenting Shell fuel stations. Furthermore, we assumed the responsibility of launching and managing Shell's Instagram presence within the region. These combined efforts revitalized Shell's market position and digital footprint, yielding success in both brand activation and online engagement.
Content Production & Digital Marketing
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The Warner Brothers Hotel in Abu Dhabi represents a groundbreaking milestone as the first of its kind in the Middle East, drawing significant attention from the American headquarters. The project underwent a thorough and demanding design and approval process, requiring approvals from local, regional, and international authorities, including endorsement from the United States head office. The MAZ NEXA team meticulously adhered to brand guidelines, ensuring precise utilization of the Warner Brothers identity kit, including region-specific character selections. This commitment to detail extended to the theme park, with the MAZ NEXA team developing the WordPress website, overseeing content creation, and executing on-page SEO. Despite the challenges, our team successfully completed the project, delivering an unparalleled and distinctive hotel experience to the region.
Web Development
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Bab Al Nojoum, a prominent glamping destination in Abu Dhabi, partnered with MAZ NEXA to design and develop their website in both English and Arabic. Utilizing WordPress, we created a seamless platform that highlights their unique glamping sites and offers a user-friendly booking experience. Our ongoing support includes updates, new location additions, and proactive maintenance to ensure top performance. Bab Al Nojoum is highly satisfied with our dedication and the successful collaboration.
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AuditingWebsite and Market Analysis: Initiated a thorough audit and market analysis to identify SEO and user engagement improvement areas, alongside competitive opportunities.
Alignment Stakeholder Strategy Sessions: Conducted focused workshops with stakeholders to align optimization strategies with the client's business goals.
Benchmarking Industry Benchmarking: Compared our SEO and content marketing strategies against industry leaders to ensure cutting-edge and effective practices.
Strategy SEO and Content Strategy Development: Crafted and implemented a bespoke strategy aimed at boosting organic traffic, engagement, and conversions through optimized SEO practices and compelling content marketing.
Monitoring Continuous Optimization and Monitoring: Established a dynamic framework for regular performance reviews, allowing for swift strategy adjustments to keep pace with digital marketing trends and insights.
In a concerted effort with prominent SEO and digital marketing experts, our team embarked on a pioneering project aimed at revolutionizing the online footprint of a leading website. This venture was sparked by the need to escalate the website's organic traffic, keyword rankings, backlink profile, and prominence on Google My Business listings. The essence of this collaboration was to infuse the website with robust SEO strategies and cutting-edge content marketing techniques, ensuring a marked improvement in visibility, engagement, and conversion rates, ultimately fostering business growth
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MDSAP offers enterprise software solutions. They are SAP Gold Partners offering SAP consulting, data and process modelling, managed services, training and implementation services to large corporations in the UAE. Without any prior SEO work, they needed a content marketing strategy to establish themselves as thought leaders in the industry and to improve their website performance and lead generation. To achieve this, we created informative content and focused on high-quality keywords. Our client rankings exceeded client expectations with massive increases in ranking, traffic, and leads driven by increased visibility in their core service pages as well as new blog articles created by the MAZ NEXA team.
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Bounce Middle East is part of a global franchise of freestyle parks across 16 countries and is the biggest trampoline and entertainment park in the region. Bounce combines trampolines, airbags and adventure challenge features to create freestyle playgrounds that lead the world in action entertainment. Bounce ME reached out to MAZ NEXA with an issue they had with the set up of their CRM. They were struggling to keep up with their systems while using the same tools as their HQ, which didn’t fit their needs and cater to the requirements of the Middle Eastern market. The CRM and API experts at MAZ NEXA came together to audit their systems architecture and identify leaks and gaps as well as address the pain points of the client.
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In collaboration with PWC and Strategy& and the Ministry of Municipal, Rural Affairs and Housing in the Kingdom of Saudi Arabia, MAZNEXA supported in the development of a Digital Marketing Framework designed to elevate the marketing strategies and tracking of residential developers in the Kingdom of Saudi Arabia. This initiative aimed at enhancing their digital presence through strategic consulting, research, benchmarking and suggested marketing tactics.
Conducted in-depth market research and channel analysis to identify optimal digital platforms
Led focus groups with stakeholders for actionable insights into consumer behaviour and expectations.
Engaged in benchmarking against leading digital marketing practices in the real estate sector
Developed a comprehensive digital marketing strategy, focusing on performance marketing, SEO, and social media
Provided strategic support and tracking mechanisms for the effective implementation and optimisation of the marketing framework
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MAZ NEXA played a pivotal role in shaping the Amazon Strategy for Amazon in KSA through a series of initiatives. They conducted a digital marketing workshop to align with Amazon Flex's objectives, developed a comprehensive social media marketing plan, including persona analysis, competition assessment, and influencer identification. Additionally, they crafted a performance marketing strategy focusing on target markets and revenue enhancement, as well as a search engine ownership strategy, which involved competitor analysis and organic traffic valuation. These efforts aimed to optimize the strategy for Amazon Flex in the Kingdom of Saudi Arabia, enhancing its market presence and achieving its objectives.
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Social media strategy to increase engagement and followers LinkedIn Community management and social listening Creative content including images, animations, video, and graphic design Ad campaigns Quarterly Photo and video shoots
MAZ NEXA has proudly been in partnership with Jotun's B2B division since 2019. What began as a mandate to craft compelling LinkedIn content has organically evolved into MAZ NEXA emerging as the comprehensive B2B marketing, design, and performance agency of choice for the company. Our dynamic role encompasses the orchestration of every facet, from design and marketing collateral to impactful campaigns and product launches, catering to the diverse needs of all B2B leads within the region. MAZ NEXA maintains a robust and enduring working relationship with Jotun, consistently delivering exceptional results.
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Nolte Küchen, a renowned manufacturer of premium, German-quality fitted kitchens with a global presence in over 60 countries, sought to establish its digital footprint in the MENA region. Despite its international recognition, the brand lacked any digital presence within this specific market. MAZ NEXA undertook the formidable task of initiating and managing Nolte's social media presence from the ground up, as the brand had no existing web, social, or digital campaigns in place. Recognizing the untapped potential in a market heavily reliant on in-person showroom sales, MAZ NEXA embarked on a comprehensive digital journey to create a robust online presence for Nolte in the region. The strategy encompassed the development of an active and brand-aligned social presence, aligning with Nolte's overarching business objectives. An aggressive campaign strategy targeting diverse audiences across the GCC region was implemented, strategically reaching these audiences through platforms like WhatsApp and various social media channels.
Social Media
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Sofitel The Palms reached out to MAZ NEXA to enhance their social media presence as a leading luxury resort on Dubai's Palm Jumeirah. In pursuit of this objective, MAZ NEXA concentrated on formulating a comprehensive social media strategy and also offered videography and photography services to highlight the resort's amenities and events. This approach successfully bolstered Sofitel The Palms' visibility and engagement across social media platforms.
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Social media strategy to increase engagement and followers Facebook and Instagram Community management and social listening Creative content including images, animations, video, and graphic design 4 Photo and video shoots a year Arabic & English content
Bosche ME sought the expertise of MAZ NEXA to elevate its regional social presence. Our collaboration extended to managing both the Bosch ME brand and Bosch Power Tools, with a primary focus on the B2C market. The initial task assigned to MAZ NEXA was the enhancement of social media engagement. Following in-depth brand research, we strategically advocated for the inclusion of Instagram as an additional platform to amplify engagement and attract top-tier talent. This strategic decision led to a substantial increase in brand awareness through this dynamic platform.
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Focusing on WhatsApp campaigns to maximize the number of online sales. Implementing a detailed media plan and diverse platform selection to increase brand awareness and online sales across industries within the desired audience. Adding WhatsApp icon to all website pages to facilitate the customer journey. Testing and optimizing ad formats and messaging across platforms for the highest engagement rate and best click-through rates.
Bed Quarter, referred by its parent company, Al Mazro Group in the KSA, sought MAZ NEXA's expertise following the success of Nolte, an Al Mazro Group entity. Tasked with managing Bed Quarter's social media presence, MAZ NEXA devised a comprehensive strategy for content creation, social management, and engagement across platforms like Facebook, LinkedIn, Instagram, and Twitter. Our significant challenge was to drive showroom traffic and transition to online conversions for their e-commerce venture. MAZ NEXA also built their online store and expanded our role from social media management to orchestrating offline and online conversions, lead generation campaigns across multiple platforms, ensuring we reached the right audience where they actively engaged online. This approach resulted in exceeding Bed Quarter's objectives and continues to set the standard for our commitment to surpassing client expectations.
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In 2021, when Geidea approached MAZ NEXA, they had already established themselves as the leading payment solutions provider in Riyadh, Saudi Arabia, and were planning to launch Geidea in the UAE. As a highly experienced digital growth agency in the UAE, MAZ NEXA possessed a deep understanding of the target audience and took on the responsibility of crafting an acquisition strategy. This strategy encompassed social media and performance campaigns tailored to engage entrepreneurs and business owners in the region. Given Geidea's absence in the UAE, MAZ NEXA faced a significant challenge, but through strategic thinking, fine-tuning, and meticulous attention to detail, they successfully implemented a brand awareness campaign aimed at acquiring high-quality leads and boosting revenue for Geidea.
Social Media
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Social media strategy to increase engagement and followers Facebook, Instagram, LinkedIn, and X (Twitter) Community management and social listening Creative content including images, animations, video, and graphic design Ad campaigns Monthly Photo and video shoots
Although Nikki Beach is widely recognized, their luxurious five-star hotel required heightened visibility. MAZ NEXA assumed the role of the designated social media agency for Nikki Beach Resort & Spa Dubai, entrusted with the comprehensive development and execution of a strategic social media management plan, content creation strategy, and innovative advertising campaign concepts. MAZ NEXA executed a holistic marketing strategy, encompassing captivating photo and video shoots, meticulously crafted advertisements, consistent posting, and dynamic audience engagement, among other initiatives, to bolster the brand's presence and impact.
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Allianz Travel offers international travel insurance. One of its greatest lead generation challenges is the highly competitive industry. Allianz Travel partnered with MAZ NEXA to overcome this and increase UAE-targeted online purchases of various travel insurance products, including Schengen, Global, UAE Inbound Product, Annual Multi-trip, and Haj & Umrah. MAZ NEXA worked on Google search for the company and created bidding to target cost-per-action, a Google Smart Bidding strategy, which sets bids to increase conversions at or below the target cost-per-action. MAZ NEXA then placed bidding on high search volume keywords, optimising campaigns using negative keywords and creating ad assets based on the targeted keywords. The goal was to build audiences based on the target market and by using best-practice landing pages we achieved a high site-conversion rate. From April to July 2021, the client received 1,670 online insurance purchases. In monetary value, the client received a total conversion value of AED 443.41K, an exceptional 366% return on investment.
Performance Marketing
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Invisalign, a wire-free solution for teeth straightening, sought to expand its business in the GCC region, and approached MAZ NEXA in 2018 for a growth-oriented campaign. MAZ NEXA devised a B2B strategy to target dental and medical professionals and encourage them to become Invisalign-certified consultants or specialists. The campaign involved using social media and search campaigns to create B2B landing pages in English and Arabic and inviting professionals to a free seminar where the Invisalign team presented the benefits of certification. The aim was to generate qualified B2B leads and maintain consistent messaging using social media community management and content creation.
Performance Marketing
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McDonald’s needed a way to bring their annual Feel Good Marketing Awards (FGMAs) into the metaverse.Creating a metaverse experience that reflected the McDonald's brand presented a unique challenge. Strict brand guidelines and a need to create a beautiful, friendly space that was simultaneously elevated to represent an awards show. A two part experience was designed to first introduce the works in a gallery, and second, an immersive venue to live steam the presentation of the nominations using our streaming video tool. This metaverse-first event successfully brought together global teams to celebrate their amazing work.
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