Katz Digital’s CTV
Marketplace Delivers
for a Major Insurer
Client Objective: A top 5 insurance company sought maximum penetration
and brand lift utilizing Connected TV. Katz Digital leveraged
its significant presence with this important Marketplace.
Measurement Success:
We partnered with attribution leader, UpWave, to measure
the campaign’s lift in awareness, consideration and intent
on the campaign that rank on Katz Digital’s CTV
Marketplace.
Campaign Results:
Katz Digital’s CTV Marketplace created
significant lift at each stage of the consumer
funnel, exceeding the benchmarks significantly!
Consideration:
Awareness:
More than 100% greater
than the benchmark!
+21% Lift
+12% Lift
More than 300% greater than
UpWave’s benchmark! Since
this is a Top 5 insurance
company, an awareness lift
was not expected.
Purchase Intent:
More than 100% greater
than the benchmark!
+14% Lift
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67 - CTV Insurance (37 Refresh)
Katz Media
Created on April 7, 2025
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Transcript
Katz Digital’s CTV Marketplace Delivers for a Major Insurer
Client Objective: A top 5 insurance company sought maximum penetration and brand lift utilizing Connected TV. Katz Digital leveraged its significant presence with this important Marketplace.
Measurement Success:
We partnered with attribution leader, UpWave, to measure the campaign’s lift in awareness, consideration and intent on the campaign that rank on Katz Digital’s CTV Marketplace.
Campaign Results:
Katz Digital’s CTV Marketplace created significant lift at each stage of the consumer funnel, exceeding the benchmarks significantly!
Consideration:
Awareness:
More than 100% greater than the benchmark!
+21% Lift
+12% Lift
More than 300% greater than UpWave’s benchmark! Since this is a Top 5 insurance company, an awareness lift was not expected.
Purchase Intent:
More than 100% greater than the benchmark!
+14% Lift
Follow us on LinkedIn