START UP e SPIN OFF - 9 APRILE 2025
FROM RESEARCH TO THE MARKET
Rosario Faraci - Francesco Ragusa - Giovanni M. FarinellaUniversità degli Studi di Catania
START UP e SPIN OFF - 9 APRILE 2025
The seminar will discuss, from an open innovation perspective, how scientific research conducted within universities can generate opportunities for technology transfer to and from the business world, as well as opportunities for new, innovation-driven academic entrepreneurship. Starting from some fundamental concepts, the main tools for the self-assessment of research-based entrepreneurial ideas will be presented, along with a detailed case study (Next Vision Srl) showcasing a university spin-off experience
START UP e SPIN OFF - 9 APRILE 2025
The groundbreaking shift in perspective introduced by Open Innovation
Henry Chesbroug (2003,2006,2010,2014)
START UP e SPIN OFF - 9 APRILE 2025
competencies
competencies
competencies
competencies
Idea
Project
competencies
competencies
Product
competencies
Startup
competencies
competencies
competencies
competencies
START UP e SPIN OFF - 9 APRILE 2025
Index of the topics
PRODUCTDEVELOPMENT
MARKET VALIDATION
TEAM BULDING
IDEATION
TESTING & ITERATION
BUSINESS MODEL
Chapter 4
Chapter 5
Chapter 6
Chapter 1
Chapter 2
Chapter 3
MONITORING AND OPTIMIZATION
FUNDRAISING
GROWTH & SCALABILITY
PRODUCT LAUNCH
NETWORKING
BUSINESS PLAN
Chapter 10
Chapter 11
Chapter 12
Chapter 7
Chapter 8
Chapter 9
START UP e SPIN OFF - 9 APRILE 2025
First, it is important to clarify what is meant by an innovative start-up, a category that includes research spin-offs, as well as the general meaning of a start-up and what constitutes a new business.
START UP e SPIN OFF - 9 APRILE 2025
WHAT'S AN INNOVATIVE START UP
Law No. 221 of December 19, 2012, in which Section IX is dedicated to a new type of business: the innovative start-up.
Startup Act 2012
The New StartupAct 2024 (Laws 162 & 193, 2024)
START UP e SPIN OFF - 9 APRILE 2025
An innovative start-up is a capital company, which may also be established as a cooperative, based in Italy or with a registered office in Italy (provided it is a European entity), that meets specific requirements and has as its exclusive or main corporate purpose the development, production, and commercialization of innovative products or services with high technological value
START UP e SPIN OFF - 9 APRILE 2025
Once the meaning of an innovative start-up (in Italy) has been clarified, let us now look at what a start-up is and how it differs from a new business
START UP e SPIN OFF - 9 APRILE 2025
Startup Definitions
DIPARTIMENTO POLITICHE EUROPEE PRESIDENZA DEL CONSIGLIO
Treccani
In its original economic sense, the term "start-up" referred to the initial phase of a new business in the Internet or information technology sectors. Over time, the term spread to other fields and entered the Italian financial vocabulary, becoming synonymous with "newly listed company" in stock market jargon.Today, "start-up" also refers to a newly established company with a strong innovative character, founded by one or more entrepreneurs to develop a unique product or service and bring it to market.
Initial phase of starting the activities of a new business, a newly established company, or a company that has just been listed on the stock exchange. The term, of Anglo-Saxon origin, means "to start, to get going."
STEVE BLANK
ERIC RIES
[2005,2010,2012,2014]
[2011, 2017]
A start-up is not a smaller version of a large company. A start-up is a temporary organization in search of a scalable, repeatable, and profitable business model
A start-up is a human institution designed to deliver new products or services under conditions of extreme uncertainty
START UP e SPIN OFF - 9 APRILE 2025
Therefore, a start-up is an entrepreneurial venture, whereas a new business is a small business venture. In Italy, innovative start-ups make up less than 1% of all new businesses in general.
START UP e SPIN OFF - 9 APRILE 2025
Academic Entrepreneurship refers to all forms of economic and commercial valorization of university research-related activities, including patents, intellectual property, spin-offs, and start-ups.
START UP e SPIN OFF - 9 APRILE 2025
https://www.unict.it/sites/default/files/documenti_sito/dr_2118_del_21_05_2023_regolamento_spin_off_start_up.pdf
START UP e SPIN OFF - 9 APRILE 2025
go back to Index
PRODUCTDEVELOPMENT
MARKET VALIDATION
TEAM BULDING
IDEATION
TESTING & ITERATION
BUSINESS MODEL
Chapter 4
Chapter 5
Chapter 6
Chapter 1
Chapter 2
Chapter 3
MONITORING AND OPTIMIZATION
FUNDRAISING
GROWTH & SCALABILITY
PRODUCT LAUNCH
NETWORKING
BUSINESS PLAN
Chapter 10
Chapter 11
Chapter 12
Chapter 7
Chapter 8
Chapter 9
START UP e SPIN OFF - 9 APRILE 2025
Chapter 1
IDEATION
This is the phase of generating an idea—not just any idea, but a business idea (entrepreneurial idea). For a spin-off, scientific research activity is an excellent starting point, but nothing more. The ideation phase can be supported by brainstorming, but once the idea is selected, its pros and cons must be assessed (SWOT analysis)
START UP e SPIN OFF - 9 APRILE 2025
START UP e SPIN OFF - 9 APRILE 2025
IDEATION
Find a unique and innovative idea that solves a problem or meets a need in the market—even better if it creates an opportunity for the end user. Conduct in-depth research to understand the target audience and industry trends. However, that alone may not be enough
A unique, feasible, original, innovative, sustainable, and scalable idea
START UP e SPIN OFF - 9 APRILE 2025
Chapter 2
MARKET VALIDATION
This is the phase in which one seeks confirmation—or, unfortunately, may face disconfirmation—of the original business idea, with a closer look at the market.
START UP e SPIN OFF - 9 APRILE 2025
MARKET VALIDATION
- Does the idea have a potential market? Interviews, surveys, and preliminary market analyses can be helpful. Data beats opinions!
- The original idea can be adapted based on the first feedback received.
- Final goal: make the idea better suited to the needs of (potential) customers.
- Final decision: go/no-go
START UP e SPIN OFF - 9 APRILE 2025
Make sure you’re building the right thing before you build it right.(Alberto Savoia)
START UP e SPIN OFF - 9 APRILE 2025
“Pretotyping” is a fast and low-cost way to test an idea by creating extremely simplified, non-functional, or virtual versions of the product itself to validate the assumption that “if we build it, they will use it.”
START UP e SPIN OFF - 9 APRILE 2025
MVP
The Minimum Viable Product (MVP) is a version of a product with just enough features to be usable by early customers, who can then provide feedback for its future development. At this stage, crowdfunding can also be an option.
START UP e SPIN OFF - 9 APRILE 2025
START UP e SPIN OFF - 9 APRILE 2025
Chapter 3
BUSINESS MODEL
This is the phase of high-level design of a model that can prospectively represent how profits and revenues are generated from a business idea (the economic logic of creating, delivering, and capturing value). It is not the business plan!
START UP e SPIN OFF - 9 APRILE 2025
BUSINESS MODEL
Define how to generate profits and revenues based on a value proposition that is clearly recognizable by the market Tools: Business Model Canvas or Lean Canvas
START UP e SPIN OFF - 9 APRILE 2025
Business Model Canvas
Alex Osterwalder, 2010
START UP e SPIN OFF - 9 APRILE 2025
Business Model Canvas
VP
Alex Osterwalder, 2010
Value Creation
Value Delivery
Value Capture
START UP e SPIN OFF - 9 APRILE 2025
Lean Startup Canvas
Eric Ries, 2011, 2017
START UP e SPIN OFF - 9 APRILE 2025
To focus solely on the value proposition
needs – problems – opportunities
START UP e SPIN OFF - 9 APRILE 2025
Markup Sale of a physical product Leasing Rental Rental of a physical asset Use of a service (pay-as-you-go, pay-per-use) Subscription Brokerage Advertising Licensing As-a-Service Donations from users Platform
The revenue model is an important part of the business model.
[MONETIZATION]
START UP e SPIN OFF - 9 APRILE 2025
Chapter 4
TEAM BUILDING
It is a delicate phase because it concerns people—their attitudes, behaviors, expectations, and desires.
START UP e SPIN OFF - 9 APRILE 2025
TEAM BUILDING
Form a multidisciplinary team with diverse but complementary skills and experiences. Work on team building (roles and responsibilities) and conflict management. Invest in training to fill any skill gaps.
START UP e SPIN OFF - 9 APRILE 2025
TEAM CANVAS
https://www.startupgeeks.it/team-canvas/
START UP e SPIN OFF - 9 APRILE 2025
Chapter 5
PRODUCT DEVELOPMENT
This is the phase in which the product/service is developed with an almost engineering-like approach.
START UP e SPIN OFF - 9 APRILE 2025
Design and develop the product or service, keeping in mind customer needs and market trends: R&D, design, engineering, production, and quality control.Involve the team and any external partners to ensure the product meets expectations.
PRODUCTDEVELOPMENT
START UP e SPIN OFF - 9 APRILE 2025
START UP e SPIN OFF - 9 APRILE 2025
START UP e SPIN OFF - 9 APRILE 2025
PRODUCT DEVELOPMENT(NOW as-a-service)
START UP e SPIN OFF - 9 APRILE 2025
Chapter 6
TESTING AND ITERATION
As in the scientific approach, a design hypothesis must be empirically tested.
START UP e SPIN OFF - 9 APRILE 2025
TESTING AND ITERATION
- Test the product or service with a group of beta users and collect feedback.
- Analyze the results.
- Use this feedback to make improvements and refine the product or service before launching it on the market.
- Repeat the process.
- This is the prototyping phase.
START UP e SPIN OFF - 9 APRILE 2025
TESTING AND ITERATION
START UP e SPIN OFF - 9 APRILE 2025
Chapter 7
PRODUCT LAUNCH
The launch is the go-to-market moment (the moment of truth), which must not happen too early or too late, but by seizing the right "momentum".
START UP e SPIN OFF - 9 APRILE 2025
PRODUCT LAUNCH
- Prepare an effective launch strategy to introduce the product or service to the market.
- This may include marketing and public relations campaigns, launch events, and strategic partnerships.
- It also involves training the sales staff, as well as planning distribution and logistics.
START UP e SPIN OFF - 9 APRILE 2025
START UP e SPIN OFF - 9 APRILE 2025
Chapter 8
GROWTH AND SCALABILITY
This is the phase in which the growth potential and replicability of the product or service are assessed.
START UP e SPIN OFF - 9 APRILE 2025
GROWTH AND SCALABILITY
Expand the start-up through growth strategies such as acquiring new customers, entering new markets, and optimizing resources. Plan for the scalability of the product or service to handle increasing demand. First, processes must be optimized, and emerging needs for human resources and funding should be assessed.
START UP e SPIN OFF - 9 APRILE 2025
Limitations of time, space, and personnel make traditional businesses difficult to scale, but some have succeeded through horizontal scalability (e.g., fast food).
START UP e SPIN OFF - 9 APRILE 2025
Other companies in different sectors have achieved vertical scalability (e.g., car manufacturers and dealerships).
START UP e SPIN OFF - 9 APRILE 2025
In the digital realm, "platform" or "marketplace" business models are more scalable.
START UP e SPIN OFF - 9 APRILE 2025
Chapter 9
FUNDRAISING
There is no shortage of financial resources in the market, but you need to know how to access them
START UP e SPIN OFF - 9 APRILE 2025
FUNDRAISING
25%
Seek external funding from investors, such as venture capitalists or angel investors, to accelerate the growth and development of the start-up.Prepare a compelling pitch and present the business plan (or an advanced version of business model) along with financial projections.
START UP e SPIN OFF - 9 APRILE 2025
25%
Start-up life cycle and financial needs
START UP e SPIN OFF - 9 APRILE 2025
Chapter 10
MONITORING AND OPTIMIZATION
It is a very delicate phase of control and verification, which must be carried out using appropriate metrics.
START UP e SPIN OFF - 9 APRILE 2025
MONITORING AND OPTIMIZATION
Regularly evaluate the startup's progress and make strategic and operational adjustments when necessary. Use metrics and performance indicators to measure success and identify areas that require improvement.
START UP e SPIN OFF - 9 APRILE 2025
Traditional accounting metrics (revenues, turnover) and experimental metrics to optimize the product, price, or market (e.g., customer acquisition cost or customer lifetime value). The metrics should be comparable, understandable, and easy to monitor (via a dashboard). Vanity metrics (e.g., social media followers) are not useful, unlike customer satisfaction. There are leading (input) metrics and lagging (output) metrics. For example: the number of prospects to convert into customers (leading) and the churn rate, or the rate of abandonment of the product or service (lagging). Metrics vary according to the business model: subscription, transaction, freemium, as-a-service, e-commerce, marketplace, advertising.
START UP e SPIN OFF - 9 APRILE 2025
Chapter 11
BUSINESS PLAN
It is the most important economic and financial document for understanding a startup's roadmap.
START UP e SPIN OFF - 9 APRILE 2025
BUSINESS PLAN
A business plan is a written document that details a startup's objectives, strategies, and financial projections for a future period, typically 3 to 5 years. It serves as a roadmap for the launch and growth of the startup, providing a clear vision of the path the company intends to follow to achieve success
START UP e SPIN OFF - 9 APRILE 2025
BUSINESS PLAN
START UP e SPIN OFF - 9 APRILE 2025
There is no one business plan for every occasion (NO one-size-fits-all)
Regolamento Spin Off e Start Up
START UP e SPIN OFF - 9 APRILE 2025
Chapter 12
NETWORKING
It is more a skill than a phase, one that spans all the previous stages. It must be well-calibrated, avoiding show business.
START UP e SPIN OFF - 9 APRILE 2025
PLACES: where to begin and where to continue
Toolbox for analyzing, testing, validating, etc.
Contests and pitches to gain visibility.
i.e.: CAMBIAMENTI from CNA e STARTCUPCATANIA by Unict]
[INCUBATORS, ACCELERATORS, CO-WORKING, INNOVATION HUB, LIVING LAB]
https://www.youtube.com/watch?v=StSDRb4AmSY&t=54s
START UP e SPIN OFF - 9 APRILE 2025
In reality, what needs to be enriched day by day from a lifelong learning perspective is...
START UP e SPIN OFF - 9 APRILE 2025
CREATIVE AND ENTREPRENEURIAL COMPETENCIES
HARD SKILLS
LIFE, GREEN & DIGITAL COMPETENCIES
SOFT SKILLS
START UP e SPIN OFF - 9 APRILE 2025
Let's return to the innovative startup, to the starting point. What is an ecosystem and why does it promote the development of innovative startups?
START UP e SPIN OFF - 9 APRILE 2025
START UP e SPIN OFF - 9 APRILE 2025
There's so much more to discuss when addressing the topic of innovative start-ups.
START UP e SPIN OFF - 9 APRILE 2025
START UP e SPIN OFF - 9 APRILE 2025
Thanks!
Rosario FARACI
Ph.D. Days 2025 (ridotto)
Rosario Faraci
Created on April 7, 2025
Start designing with a free template
Discover more than 1500 professional designs like these:
View
Florida Neon Presentation
View
Blackboard Presentation
View
Genial Storytale Presentation
View
Historical Presentation
View
Psychedelic Presentation
View
Memories Presentation
View
Animated Chalkboard Presentation
Explore all templates
Transcript
START UP e SPIN OFF - 9 APRILE 2025
FROM RESEARCH TO THE MARKET
Rosario Faraci - Francesco Ragusa - Giovanni M. FarinellaUniversità degli Studi di Catania
START UP e SPIN OFF - 9 APRILE 2025
The seminar will discuss, from an open innovation perspective, how scientific research conducted within universities can generate opportunities for technology transfer to and from the business world, as well as opportunities for new, innovation-driven academic entrepreneurship. Starting from some fundamental concepts, the main tools for the self-assessment of research-based entrepreneurial ideas will be presented, along with a detailed case study (Next Vision Srl) showcasing a university spin-off experience
START UP e SPIN OFF - 9 APRILE 2025
The groundbreaking shift in perspective introduced by Open Innovation
Henry Chesbroug (2003,2006,2010,2014)
START UP e SPIN OFF - 9 APRILE 2025
competencies
competencies
competencies
competencies
Idea
Project
competencies
competencies
Product
competencies
Startup
competencies
competencies
competencies
competencies
START UP e SPIN OFF - 9 APRILE 2025
Index of the topics
PRODUCTDEVELOPMENT
MARKET VALIDATION
TEAM BULDING
IDEATION
TESTING & ITERATION
BUSINESS MODEL
Chapter 4
Chapter 5
Chapter 6
Chapter 1
Chapter 2
Chapter 3
MONITORING AND OPTIMIZATION
FUNDRAISING
GROWTH & SCALABILITY
PRODUCT LAUNCH
NETWORKING
BUSINESS PLAN
Chapter 10
Chapter 11
Chapter 12
Chapter 7
Chapter 8
Chapter 9
START UP e SPIN OFF - 9 APRILE 2025
First, it is important to clarify what is meant by an innovative start-up, a category that includes research spin-offs, as well as the general meaning of a start-up and what constitutes a new business.
START UP e SPIN OFF - 9 APRILE 2025
WHAT'S AN INNOVATIVE START UP
Law No. 221 of December 19, 2012, in which Section IX is dedicated to a new type of business: the innovative start-up.
Startup Act 2012
The New StartupAct 2024 (Laws 162 & 193, 2024)
START UP e SPIN OFF - 9 APRILE 2025
An innovative start-up is a capital company, which may also be established as a cooperative, based in Italy or with a registered office in Italy (provided it is a European entity), that meets specific requirements and has as its exclusive or main corporate purpose the development, production, and commercialization of innovative products or services with high technological value
START UP e SPIN OFF - 9 APRILE 2025
Once the meaning of an innovative start-up (in Italy) has been clarified, let us now look at what a start-up is and how it differs from a new business
START UP e SPIN OFF - 9 APRILE 2025
Startup Definitions
DIPARTIMENTO POLITICHE EUROPEE PRESIDENZA DEL CONSIGLIO
Treccani
In its original economic sense, the term "start-up" referred to the initial phase of a new business in the Internet or information technology sectors. Over time, the term spread to other fields and entered the Italian financial vocabulary, becoming synonymous with "newly listed company" in stock market jargon.Today, "start-up" also refers to a newly established company with a strong innovative character, founded by one or more entrepreneurs to develop a unique product or service and bring it to market.
Initial phase of starting the activities of a new business, a newly established company, or a company that has just been listed on the stock exchange. The term, of Anglo-Saxon origin, means "to start, to get going."
STEVE BLANK
ERIC RIES
[2005,2010,2012,2014]
[2011, 2017]
A start-up is not a smaller version of a large company. A start-up is a temporary organization in search of a scalable, repeatable, and profitable business model
A start-up is a human institution designed to deliver new products or services under conditions of extreme uncertainty
START UP e SPIN OFF - 9 APRILE 2025
Therefore, a start-up is an entrepreneurial venture, whereas a new business is a small business venture. In Italy, innovative start-ups make up less than 1% of all new businesses in general.
START UP e SPIN OFF - 9 APRILE 2025
Academic Entrepreneurship refers to all forms of economic and commercial valorization of university research-related activities, including patents, intellectual property, spin-offs, and start-ups.
START UP e SPIN OFF - 9 APRILE 2025
https://www.unict.it/sites/default/files/documenti_sito/dr_2118_del_21_05_2023_regolamento_spin_off_start_up.pdf
START UP e SPIN OFF - 9 APRILE 2025
go back to Index
PRODUCTDEVELOPMENT
MARKET VALIDATION
TEAM BULDING
IDEATION
TESTING & ITERATION
BUSINESS MODEL
Chapter 4
Chapter 5
Chapter 6
Chapter 1
Chapter 2
Chapter 3
MONITORING AND OPTIMIZATION
FUNDRAISING
GROWTH & SCALABILITY
PRODUCT LAUNCH
NETWORKING
BUSINESS PLAN
Chapter 10
Chapter 11
Chapter 12
Chapter 7
Chapter 8
Chapter 9
START UP e SPIN OFF - 9 APRILE 2025
Chapter 1
IDEATION
This is the phase of generating an idea—not just any idea, but a business idea (entrepreneurial idea). For a spin-off, scientific research activity is an excellent starting point, but nothing more. The ideation phase can be supported by brainstorming, but once the idea is selected, its pros and cons must be assessed (SWOT analysis)
START UP e SPIN OFF - 9 APRILE 2025
START UP e SPIN OFF - 9 APRILE 2025
IDEATION
Find a unique and innovative idea that solves a problem or meets a need in the market—even better if it creates an opportunity for the end user. Conduct in-depth research to understand the target audience and industry trends. However, that alone may not be enough
A unique, feasible, original, innovative, sustainable, and scalable idea
START UP e SPIN OFF - 9 APRILE 2025
Chapter 2
MARKET VALIDATION
This is the phase in which one seeks confirmation—or, unfortunately, may face disconfirmation—of the original business idea, with a closer look at the market.
START UP e SPIN OFF - 9 APRILE 2025
MARKET VALIDATION
START UP e SPIN OFF - 9 APRILE 2025
Make sure you’re building the right thing before you build it right.(Alberto Savoia)
START UP e SPIN OFF - 9 APRILE 2025
“Pretotyping” is a fast and low-cost way to test an idea by creating extremely simplified, non-functional, or virtual versions of the product itself to validate the assumption that “if we build it, they will use it.”
START UP e SPIN OFF - 9 APRILE 2025
MVP
The Minimum Viable Product (MVP) is a version of a product with just enough features to be usable by early customers, who can then provide feedback for its future development. At this stage, crowdfunding can also be an option.
START UP e SPIN OFF - 9 APRILE 2025
START UP e SPIN OFF - 9 APRILE 2025
Chapter 3
BUSINESS MODEL
This is the phase of high-level design of a model that can prospectively represent how profits and revenues are generated from a business idea (the economic logic of creating, delivering, and capturing value). It is not the business plan!
START UP e SPIN OFF - 9 APRILE 2025
BUSINESS MODEL
Define how to generate profits and revenues based on a value proposition that is clearly recognizable by the market Tools: Business Model Canvas or Lean Canvas
START UP e SPIN OFF - 9 APRILE 2025
Business Model Canvas
Alex Osterwalder, 2010
START UP e SPIN OFF - 9 APRILE 2025
Business Model Canvas
VP
Alex Osterwalder, 2010
Value Creation
Value Delivery
Value Capture
START UP e SPIN OFF - 9 APRILE 2025
Lean Startup Canvas
Eric Ries, 2011, 2017
START UP e SPIN OFF - 9 APRILE 2025
To focus solely on the value proposition
needs – problems – opportunities
START UP e SPIN OFF - 9 APRILE 2025
Markup Sale of a physical product Leasing Rental Rental of a physical asset Use of a service (pay-as-you-go, pay-per-use) Subscription Brokerage Advertising Licensing As-a-Service Donations from users Platform
The revenue model is an important part of the business model.
[MONETIZATION]
START UP e SPIN OFF - 9 APRILE 2025
Chapter 4
TEAM BUILDING
It is a delicate phase because it concerns people—their attitudes, behaviors, expectations, and desires.
START UP e SPIN OFF - 9 APRILE 2025
TEAM BUILDING
Form a multidisciplinary team with diverse but complementary skills and experiences. Work on team building (roles and responsibilities) and conflict management. Invest in training to fill any skill gaps.
START UP e SPIN OFF - 9 APRILE 2025
TEAM CANVAS
https://www.startupgeeks.it/team-canvas/
START UP e SPIN OFF - 9 APRILE 2025
Chapter 5
PRODUCT DEVELOPMENT
This is the phase in which the product/service is developed with an almost engineering-like approach.
START UP e SPIN OFF - 9 APRILE 2025
Design and develop the product or service, keeping in mind customer needs and market trends: R&D, design, engineering, production, and quality control.Involve the team and any external partners to ensure the product meets expectations.
PRODUCTDEVELOPMENT
START UP e SPIN OFF - 9 APRILE 2025
START UP e SPIN OFF - 9 APRILE 2025
START UP e SPIN OFF - 9 APRILE 2025
PRODUCT DEVELOPMENT(NOW as-a-service)
START UP e SPIN OFF - 9 APRILE 2025
Chapter 6
TESTING AND ITERATION
As in the scientific approach, a design hypothesis must be empirically tested.
START UP e SPIN OFF - 9 APRILE 2025
TESTING AND ITERATION
START UP e SPIN OFF - 9 APRILE 2025
TESTING AND ITERATION
START UP e SPIN OFF - 9 APRILE 2025
Chapter 7
PRODUCT LAUNCH
The launch is the go-to-market moment (the moment of truth), which must not happen too early or too late, but by seizing the right "momentum".
START UP e SPIN OFF - 9 APRILE 2025
PRODUCT LAUNCH
START UP e SPIN OFF - 9 APRILE 2025
START UP e SPIN OFF - 9 APRILE 2025
Chapter 8
GROWTH AND SCALABILITY
This is the phase in which the growth potential and replicability of the product or service are assessed.
START UP e SPIN OFF - 9 APRILE 2025
GROWTH AND SCALABILITY
Expand the start-up through growth strategies such as acquiring new customers, entering new markets, and optimizing resources. Plan for the scalability of the product or service to handle increasing demand. First, processes must be optimized, and emerging needs for human resources and funding should be assessed.
START UP e SPIN OFF - 9 APRILE 2025
Limitations of time, space, and personnel make traditional businesses difficult to scale, but some have succeeded through horizontal scalability (e.g., fast food).
START UP e SPIN OFF - 9 APRILE 2025
Other companies in different sectors have achieved vertical scalability (e.g., car manufacturers and dealerships).
START UP e SPIN OFF - 9 APRILE 2025
In the digital realm, "platform" or "marketplace" business models are more scalable.
START UP e SPIN OFF - 9 APRILE 2025
Chapter 9
FUNDRAISING
There is no shortage of financial resources in the market, but you need to know how to access them
START UP e SPIN OFF - 9 APRILE 2025
FUNDRAISING
25%
Seek external funding from investors, such as venture capitalists or angel investors, to accelerate the growth and development of the start-up.Prepare a compelling pitch and present the business plan (or an advanced version of business model) along with financial projections.
START UP e SPIN OFF - 9 APRILE 2025
25%
Start-up life cycle and financial needs
START UP e SPIN OFF - 9 APRILE 2025
Chapter 10
MONITORING AND OPTIMIZATION
It is a very delicate phase of control and verification, which must be carried out using appropriate metrics.
START UP e SPIN OFF - 9 APRILE 2025
MONITORING AND OPTIMIZATION
Regularly evaluate the startup's progress and make strategic and operational adjustments when necessary. Use metrics and performance indicators to measure success and identify areas that require improvement.
START UP e SPIN OFF - 9 APRILE 2025
Traditional accounting metrics (revenues, turnover) and experimental metrics to optimize the product, price, or market (e.g., customer acquisition cost or customer lifetime value). The metrics should be comparable, understandable, and easy to monitor (via a dashboard). Vanity metrics (e.g., social media followers) are not useful, unlike customer satisfaction. There are leading (input) metrics and lagging (output) metrics. For example: the number of prospects to convert into customers (leading) and the churn rate, or the rate of abandonment of the product or service (lagging). Metrics vary according to the business model: subscription, transaction, freemium, as-a-service, e-commerce, marketplace, advertising.
START UP e SPIN OFF - 9 APRILE 2025
Chapter 11
BUSINESS PLAN
It is the most important economic and financial document for understanding a startup's roadmap.
START UP e SPIN OFF - 9 APRILE 2025
BUSINESS PLAN
A business plan is a written document that details a startup's objectives, strategies, and financial projections for a future period, typically 3 to 5 years. It serves as a roadmap for the launch and growth of the startup, providing a clear vision of the path the company intends to follow to achieve success
START UP e SPIN OFF - 9 APRILE 2025
BUSINESS PLAN
START UP e SPIN OFF - 9 APRILE 2025
There is no one business plan for every occasion (NO one-size-fits-all)
Regolamento Spin Off e Start Up
START UP e SPIN OFF - 9 APRILE 2025
Chapter 12
NETWORKING
It is more a skill than a phase, one that spans all the previous stages. It must be well-calibrated, avoiding show business.
START UP e SPIN OFF - 9 APRILE 2025
PLACES: where to begin and where to continue
Toolbox for analyzing, testing, validating, etc.
Contests and pitches to gain visibility.
i.e.: CAMBIAMENTI from CNA e STARTCUPCATANIA by Unict]
[INCUBATORS, ACCELERATORS, CO-WORKING, INNOVATION HUB, LIVING LAB]
https://www.youtube.com/watch?v=StSDRb4AmSY&t=54s
START UP e SPIN OFF - 9 APRILE 2025
In reality, what needs to be enriched day by day from a lifelong learning perspective is...
START UP e SPIN OFF - 9 APRILE 2025
CREATIVE AND ENTREPRENEURIAL COMPETENCIES
HARD SKILLS
LIFE, GREEN & DIGITAL COMPETENCIES
SOFT SKILLS
START UP e SPIN OFF - 9 APRILE 2025
Let's return to the innovative startup, to the starting point. What is an ecosystem and why does it promote the development of innovative startups?
START UP e SPIN OFF - 9 APRILE 2025
START UP e SPIN OFF - 9 APRILE 2025
There's so much more to discuss when addressing the topic of innovative start-ups.
START UP e SPIN OFF - 9 APRILE 2025
START UP e SPIN OFF - 9 APRILE 2025
Thanks!
Rosario FARACI