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Growth year-by-year

Melanie Hicks

Created on April 1, 2025

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Transcript

Growth year-by-year

2020

2021

2022

2023

One-off events
Regular events
Peak Activity
Career Growth

Tutorials, 1-Day Sprints and Critiques

Skill building and establishment of multi-day sprints

Sponsor events and anniversary celebrations

Professional development and neurodiversity talks

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2020

We started hosting mostly one-off webinars, hands-on tutorial workshops and critiques.

  • In our first month 99+ members joined Discord Server via Invite-only
  • Scouted by incubator REACH within 2nd month of launch
  • First partnered workshop with Justin Greenstein

2021

TCS debuted with a focus on skill-building webinars and small-group critiques, testing formats that later became core offerings.

  • Early webinar success, emphasizing UX research fundamentals.
  • Piloted the multi-session workshop model setting the stage for future sprints.
  • Maintained small but engaged audiences (avg. 5–10 attendees per event), with organic growth via Discord.

2023

2023 was a year of strategic growth, impactful programming, and ND inclusion for TCS. TCS’s 2023 events thrived on Discord-driven engagement, with Design Sprints as the flagship activity. The audience skewed toward early-career UX professionals seeking practical skills and networking.

  • Sustained 4K (30% increase) server membership growth (vs. 2022’s explosive surge)
  • Global Audience Reach: 35% Americas, 12% Asia and Australia, 11% Africa and Europe
  • Disability Inclusion and Support - Partnered with ND-Connect to provide ND-inclusive peer mentorship.

2022

My Path to UX became TCS’s most-attended webinar series to date. 2022 was a breakout year for TCS, marked by structured programming, high-profile partnership with Ladies That UX (Seattle), and more community growth on Discord.

  • From ad-hoc to curated - TCS was established as a hub for career growth
  • Server membership surged post-anniversary from 600 (in 2021) - 2.3K members (+298% growth in 2022)
  • 2023 built on this momentum with more FAANG speakers, Neurodiversity advocats and Professional development webinars