My top 3 case histories

My top 3 case histories

According to my digital projects that have had the greatest impact.

Start

Written by Ivano Scuderi

Index

INTRO

CASE 1

CASE 3

CASE 2

Introduction

I have chosen three case histories among the many that I have produced and designed during my career in the world of communication and creativity. I picked these campaigns for the impact they had and the goals they achieved. The Oltre project (case no. 3) is one on my favourite projects because it had a real and socially useful effect on an important issue.

Case 1 - The launch of Dmax - Discovery Channel

Dmax launch campaign for Discovery Channel

Challenge

Solution

Results

The launch of DMAX in Italy marked a major shift in the digital terrestrial TV landscape, introducing a channel specifically tailored for a male audience. With a focus on action, adventure and factual entertainment, the challenge was to establish DMAX as a must-watch destination and create strong audience engagement from day one.

A cutting-edge digital campaign immersed users in the DMAX experience through interactive first-person videos, allowing viewers to choose different perspectives. The strategic positioning and "Lo guardi, lo vivi" payoff reinforced engagement. On-site activations, a tailored social media strategy and a dynamic content plan further amplified awareness and interaction.

DMAX quickly became, after just a year, a top-performing digital channel, reaching an all-time high of 1.94% share. With an average of 155,000 viewers per minute and 5.3 million daily contacts, it ranked as the 8th most-watched national channel and the #1 native digital channel. Year-over-year, viewership grew by 92%, solidifying DMAX’s success in the Italian TV market.*

*Full article here: https://www.digital-news.it/news/televisione/35814/anno-da-record-per-discovery-italia-3-editore-tv-nazionale-per-share

Case 2 - Rbs Six Nations - Discovery Channel

Rbs Six Nations' campaign for Discovery Channel

Challenge

Solution

Results

Bringing the Six Nations Rugby Championship to DMAX was a bold move to elevate rugby’s profile in Italy. The goal was to generate excitement around this global event, attract a younger audience and position rugby as a dynamic and values-driven sport that deserved more attention.

The campaign leveraged high-quality video content, exclusive collaborations with FIR (Federazione Italiana Rugby) and national team players and engaging digital storytelling. Interactive social media activations, live streaming on dmax.it, and a strong brand identity helped build excitement, making rugby more accessible and appealing to a broader audience.

The launch was a resounding success, with 2.6 million viewers tuning in, achieving a 4.5% share and making DMAX the 5th most-watched national channel and the 1st digital channel. The website more than doubled its traffic, while #6Nazioni trended at #2 on Twitter with over 10,200 tweets. DMAX’s Facebook page saw 1.2 million users reached, generating thousands of interactions, solidifying its status as Italy’s home for rugby.*

*Full article here: https://www.engage.it/media-industry/dmax-va-in-meta-allesordio-nel-sei-nazioni-esulta-anche-edison.aspx

Case 3 - Project Oltre - European Commission

Promo for Web serie "Rajel"

Mahmood's interview

Case 3 - Project Oltre for European Commission

Challenge

Solution

Results

Radicalization among second-generation Muslim youth in Europe has been a growing concern, driven by identity struggles and social exclusion. Many young people become vulnerable to extremist narratives that offer a sense of belonging and purpose. OLTRE was created to counteract these influences by providing alternative narratives and fostering social inclusion.

OLTRE* developed a nationwide digital campaign using social media content, workshops and creative labs to empower young people to share their stories. It trained social media moderators, launched storytelling projects, and produced a web series featuring artists like Mahmood and MaRue. The initiative engaged communities in seven Italian cities, promoting positive role models and countering extremist rhetoric.

The project reached over 700,000 users across social media, generating thousands of interactions. The web series attracted tens of thousands of young viewers, sparking discussions on identity and inclusion. Workshops and creative labs directly engaged hundreds of participants, equipping them with tools to resist radical narratives and build a stronger sense of belonging.

OLTRE's website:https://oltre.uniroma2.it/

THANKS

Ivanoscuderi.it

Ivano.scuderi@gmail.com

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Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.