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Cross-functional squad model

BCGU

Created on March 28, 2025

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Cross-functional squad model

Function-led model

Cross-functional squads are organized around key strategic pillars (e.g., end-to-end experience, professionalize distribution), with dedicated squad/tribe leaders assigned to each pillar

Functionally-oriented teams with specialized roles and indirect reporting lines (e.g., Head of Marketing, Head of CX/Tech) collaborating as needed to address strategic pillars

Support Functions

Support Functions

  • Legal & Compliance
  • HR, Risk, Finance
  • Legal & Compliance
  • HR, Risk, Finance
Head of CORO
Head of CORO
Participant Sales
End to end experience
Integrated product shelf
Professionalized distribution
Sponsor approach
Sponsor Sales
Tech/ CDAO
CX
Marketing
Product
Strategy

Roles TBD

Roles TBD

Roles TBD

Roles TBD

Roles TBD

Roles TBD

Roles TBD

Product

CX/Tech

Sales

Sponsor sales

Strategy

Strategy

Marketing

IC relations

Marketing

Marketing

CDAO

CDAO

Product

Ability to "lift and shift" existing teams seamlessly, leveraging their established working relationships and dynamics

Simplified reporting structures reduce complexity of management and ensures retention of functional expertise

Function-oriented structure moves teams further away from client-centric mindset and operating model

Less cross-functional collaboration slows down initiatives and creates organizational silos

Alignment of teams to strategic pillars and OKRs allows for clear accountability and simplifies incentive setup and performance mgmt.

Cross-functional collaboration will ensure agile op model and improve speed to market while preventing functions from operating in silos

Distribution of functions across multiple teams creates greater complexity in managing resources (e.g., potential dotted line reporting)

Potential challenges finding necessary talent with ability to effectively manage cross-functional teams