Internal advocacy

Internal advocates may

Key characteristics

Audience

The aim of internal advocacy is often to raise awareness and understanding of a specific issue, activity or event among colleagues and peers, and it can also be used to encourage colleagues and peers to support culture change or to adopt new ideas, values or behaviours and to share knowledge or gather feedback.

• Feature in company literature
• Speak at company meetings
• Take part in videos or podcasts
• Host team drop-ins or 'Q&A' sessions
• Host demos and 'how to' sessions
• Host interdepartmental visits
• Collect and share related news and stories from colleagues
• Participate in mentoring or reverse mentoring programmes
• Offer advice to colleagues or support internal training campaigns

Colleagues, peers and other members of the internal community including freelance staff, contractors and volunteers.