-BRIYA -

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-BRIYA -

Moroccan Organic Cosmetics Expanding to China Bringing Morocco’s Natural Beauty to China

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🎯 Contexte & Vision : Et si votre image valait de l’or ?

BRIYA: A Moroccan beauty brand specializing in organic skincare. Key Products: Argan oil, rose water, ghassoul clay masks. Brand Values: Sustainability, natural ingredients, and Moroccan heritage.

Why China?

(Market Potential)

E-Commerce Boom:

Demand for Organic Products:

China’s beauty and skincare industry is growing rapidly.

$78B Beauty Market:

Consumers seek natural and eco-friendly options.

Platforms like Tmall & JD.com drive beauty sales.

Aligning products with Chinese skincare routines.

Gold & red packaging (symbolizing luck and prosperity).

Incorporating elements of Chinese culture & aesthetics.

Scent & Texture:

Color Preferences:

Localized Branding:

Cultural Adaptation Strategy

(Market Potential)

Social Media Strategy

WeChat Mini Programs:

Interactive shopping experiences..

Xiaohongshu (Little Red Book):

Trusted reviews & influencer marketing.

Weibo & Douyin (TikTok China):

Engaging with short videos and live streams..

Evaluation

1/5

E-Commerce Strategy

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Cross-border logistics partnerships for seamless delivery.

Omnichannel Approach: Combining online and offline experiences.

Launching on Tmall Global & JD Worldwide.

Product Customization for China

Lighter Textures

Adapting products to Chinese skincare habits.

Herbal Infusion Line

Combining Moroccan & Chinese botanicals.

Exclusive Chinese Edition Packaging

Limited-edition releases for festivals.

Collaborating with local celebrities.

Localized Marketing Approach

Traditional Chinese Beauty Ideals

Brand Ambassadors

Sharing the journey of Moroccan beauty rituals.

Storytelling

Aligning with cultural skincare preferences.

Advertising Campaign

• Video Ad Concept: A Chinese influencer discovering Moroccan beauty secrets.
• Billboard & Digital Ads: Displaying on subways and malls.
• Social Media Challenges: Encouraging user participation.

Using Design Thinking to Engage Customers

Customer-Centric Innovations

Co-creating products with Chinese consumers.

Retail Pop-Ups

Immersive Moroccan beauty experiences in Chinese malls.

AI-Powered Skincare Recommendations

Personalization using data. .

Branding Strategies

L’Occitane & Innisfree

Korean Beauty (K-Beauty) Influence

Learning from Global Brands

Activity Relate key concepts

Solution

Successful adaptations in China.

Leveraging trends in skincare routines.

Highlighting tradition & authenticity.

Evaluation

Challenges & Solutions

Budget & Timeline

Phase 1 (0-6 months)

Market research, legal compliance, and partnerships.

Phase 2 (6-12 months)

E-commerce launch & influencer campaigns.

Phase 3 (1-2 years)

Physical store expansion in major cities (Shanghai, Beijing).

+Info

Conclusion & Call to Action

BRIYA’s vision: Bringing Moroccan natural beauty to Chinese consumers. Unique Selling Proposition: 100% organic, ethical sourcing, Moroccan heritage. Let’s Make It Happen! Open to partnerships & investors for growth.

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With this function...

You can add additional content that excites your audience's brain: videos, images, links, interactivity... Whatever you want!

Did you know...

The window allows you to add more extensive content. You can enrich your genially by incorporating PDFs, videos, text... The content of the window will appear when clicking on the interactive element.

Tip:

Interactivity is the key to capturing the interest and attention of your audience. A genially is interactive because your audience explores and interacts with it.

Write a great headline

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Did you know...

The window allows you to add more extensive content. You can enrich your genially by incorporating PDFs, videos, text... The content of the window will appear when clicking on the interactive element.

Tip:

Interactivity is the key to capturing the interest and attention of your audience. A genially is interactive because your audience explores and interacts with it.

A great presentation...

• It is clear and structured
• Tells stories hierarchically.
• Matches your audience.
• Adapts fonts and color to the theme.
• Includes images and entertains.
• Represents data with graphics.
• Uses timelines.
• Is animated and interactive.
• Excites the brain, through multimedia elements.
• DOES NOT overdo it with bullet points 🙃​.