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Created on March 26, 2025
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Macro / General environment
Company
Company external environment
and its environment
Company internal environment
Where to find
Annual reports of the company
corporate info
The official website of the company
Library databases on corporate info
General and professional press
Free national business directories
Your own personal / professional network
Professional associations / quilts
Where to find
market reports & statistics
International institutions
Library databases
Chambers of commerce / trade
Official websites of governments and ministries
Official country statistics
Business directories
E. g.: Infogreffe (France) Bundesanzeiger (Germany) EBR (European Business Register)...
Company info
- General info: company's history, its activity or industry, governance, legal form, subsidiaries, markets....
- Financial data: income, balance sheets, expenses, cash flow, operating profit, debt....
- Human resources: number of employees, turnover, top management personnel...
- Marketing: products, services, customers, communication, pricing strategies, ...
company news
- press articles, social media posts...
OECD
International Monetary Fund
World Trade Organization
World Bank
United Nations
Europeen Union
UNCTAD
Professional associations
E. g.: American Accounting Association National Human Resources Association National Association for Business Economics ...
Macro environment DATA
- Demographic data
- Political and legal data
- Social and cultural info
- Ecological background
- Technological info
Official country statistics
E. g.: INSEE StatsPolicy ...
Official websites of governments and ministries
E. g.: Ministry for economy and finance (France)
Official website
Explore the company website for official information.
Personal network
Ask around for information that you feel is relevant to understand your environment.
Competitors
Top companies, market shares, brand shares, positioning...
Consumers / PURCHASERS
Consumer behaviors, consumer profiles, expectations, purchasing process ...
Market reports and analysEs
Size of the market, market development, trends, ...