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Digital Advertising Escape room
Toni Forler
Created on March 26, 2025
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Transcript
Digital Advertising Escape room
START
Introduction
"A ghost is trapped in this house, doomed to wander it until it regains all its memories. To help it find them, you must first overcome all the challenges and collect the missing objects in your inventory. Explore the house and try not to gettrapped yourself…"
Explore the house
Inventory
01
A method of placing online advertisements on web pages that show results from search engine quesries.
Search
Influencer
Display
02
A form of marketing focused on creating, publishing, and distributing content.
Digital Marketing
Content Marketing
Digital Advertising
03
Which of the following is not a type of content marketing?
Videos
E-Books
04
Which of the following is not a reason to use digital advertising?
Provides measurable results
Develops the Brand
Drives repeat business
This is not correct...
Find the key to continue
Continue exploring the house
Inventory
01
The number of times your ad was shown.
Impressions
Click through rate
Metrics
Reach
02
The number of goal completions generated from your ad.
Conversions
Cost per click
Cost per thousand Impressions
Cost per aquisition
03
How much your company pays for a 1000 views or impressions of your ads.
Cost per acquisition
Conversions
Cost per thousand impressions
Cost per click
04
the internet advertising model used to drive traffic to websites.
Pay per click
Display
Influencer
Search
You found a secret message
♪♬ø
Remember these notes and play them on the piano in the correct order
01
...Keep playing
02
...One more
03
Start over...
You found a new item for your inventory
Continue exploring the house
Inventory
♪♬ø
Use the magnifying glass to search for the code and then insert it into the typewriter
224
Enter the secret code
Code
The public promotion of something such as a product, service, business, or event.
01
Digital Advertising
advertising
Marketing
Which of the following is NOT a reason to use Content Marketing?
02
Gives existing customers a fresh look and products
It cuts down on advertising costs
To reach new and existing customers
A business may partner with someone on social media to promote their product.
03
Social Media
Influencer
Partnership
A briefcase has appeared...
It's locked...look in the inventory for something to open it
Congratulations
You have recovered all the memories of the ghost! Now it can finally rest and you can escape from the house!
Are you sure you want to exit?
You will lose all progress made so far...
Back
Exit
Oh, no. You failed...
Inventory
Inventory
♪♬ø
Inventory
Inventory
Inventory
♪♬ø
Inventory
♪♬ø
Inventory
♪♬ø
Inventory
Inventory
Inventory
♪♬ø
Inventory
Inventory
♪♬ø
Inventory
Inventory
Inventory
Inventory
♪♬ø
Inventory
Inventory
♪♬ø
Inventory