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Colour psichology
Itsaso De Biurrun Alegría
Created on March 25, 2025
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Transcript
Colour psichology
The impact of colour on moods, feeling and behaviours
CreativityWarmth Happiness Cheer
What do you feel seeing this colour?
StrenghExcitement Energy Love
And this one?
SadnessTrust Confidence Calm
This one?
- What am I talking about?
- The impact on our mood, feelings and behaviours
- Where is it used?
- Is it ethical?
index
1. What am I talking about
Do you feel energized when you see red? Does the color blue make you feel calm and relaxed? Color psychology is the study of how different colors affect human mood and behavior.
2. The impacton our mood feelings and behaviours
Before
How
3. For what?
4. Bad side
Black: 51% of respondents associated black with sadness White: 43% of people associated white with relief Red: 68% associated red with love Blue: 35% linked blue to feelings of relief Green: 39% linked green to contentment Yellow: 52% felt that yellow means joy Purple: 25% reported they associated purple with pleasure Brown: 36% linked brown to disgust Orange: 44% associated orange with joy Pink: 50% linked pink with love