Katz CTV Turning Views into
Online & In-Store Visits
Client Challenge: A leading QSR chain sought to increase online
orders and drive more in-store foot traffic.
Katz CTV + Digital Audio Solution:
Leveraging Katz Intelligence Manager, we re-targeted
key audiences across our omni-channel platform. To ensure measurable success, we partnered with
Claritas for web lift and Foursquare for foot-traffic.
Campaign Results:
WEB TRAFFIC:
FOOT TRAFFIC:
5x
7x
Conversions per thousand outperformed Claritas’ benchmark by five times.
Claritas’
Benchmark
Conversion
Boost
13%
Foot traffic saw an incredible
sevenfold increase from
previous quarter.
Web traffic conversions
soared with the addition
of CTV.
YoY Increase
Follow us on LinkedIn
66 - CTV QSR
Katz Media
Created on March 24, 2025
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Transcript
Katz CTV Turning Views into Online & In-Store Visits
Client Challenge: A leading QSR chain sought to increase online orders and drive more in-store foot traffic.
Katz CTV + Digital Audio Solution:
Leveraging Katz Intelligence Manager, we re-targeted key audiences across our omni-channel platform. To ensure measurable success, we partnered with Claritas for web lift and Foursquare for foot-traffic.
Campaign Results:
WEB TRAFFIC:
FOOT TRAFFIC:
5x
7x
Conversions per thousand outperformed Claritas’ benchmark by five times.
Claritas’ Benchmark
Conversion Boost
13%
Foot traffic saw an incredible sevenfold increase from previous quarter.
Web traffic conversions soared with the addition of CTV.
YoY Increase
Follow us on LinkedIn