BUSINESS PROPOSAL PRESENTATION 2025

final projectbusiness report

01

APP Design and development process

Designing Mobile Apps. (2013). Germany: José Vittone.

app design and development process

development

design

definition

CONCEPTUALIZATION

Code ProgrammingBug Correction

User DefinitionFunctional Definition

WireframesPrototypes User tests Visual Design

IdeationResearch Formalization

Designing Mobile Apps. (2013). Germany: José Vittone.

exploring ideas

Differentiated Value

An idea is born

Ideas are not necessarily original or unique, but they should be better that the rest

Your app must offet something meaningful that really adds value. There are 3 fundamental considerations to make a real difference

• If you don't have a clear idea research, research, research
• Look around and identify difficulties that people have in their daily life or the problems you face every day.
• If it already exist improve it, complement it, or add more value

1. Have a Goal2. Think about the user 3. Determine a context

Designing Mobile Apps. (2013). Germany: José Vittone.

USER ReSEARCH

Personas

User Journey

Designing Mobile Apps. (2013). Germany: José Vittone.

unique value proposition

UNIQUE VALUE PROPOSITION

01

it is a small sentence where you explain why your customer would choose your product or service.

Retrieved from: https://www.helpscout.com/blog/value-proposition-examples/

01

stARBUCKS

“Love your beverage or let us know. We'll always make it right”

CLICK HERE

02

airbnb

Stay in a home away from home wherever you travel.

CLICK HERE

Retrieved from https://digital.hbs.edu/platform-digit/submission/airbnb-stay-in-a-home-away-from-home-wherever-you-travel/

03

uber

For riders: “Tap your phone. Get where you’re headed.”For drivers: "Drive when you want. Find opportunities around you."

CLICK HERE

Retrieved from https://www.bluleadz.com/blog/20-value-proposition-examples-what-you-can-learn-from-them

04

NETFLIX

"Watch Anywhere. Cancel Anytime"

CLICK HERE

https://www.bluleadz.com/blog/20-value-proposition-examples-what-you-can-learn-from-them

project justification

data

surveys

experts

Search for data that justifies that your problem really exists.

Make surveys to know more about your customer needs.

Learn from experts in the field.

project progress II

Include the following points in your second project progress

1. Problem definition (5 pts)
2. Statistics (5 pts)
3. Investigation (5 pts)
4. Interview (10 pts)
5. Proposal for the app (20 pts)
6. User Definition (5 pts)
7. Functional Definition (10 pts)

8. Name for your App (5 pts)9. Unique Value Proposition (10 pts) 10. Logo (5 pts) 11. Design a survey to evaluate your idea with the user, (20 pts)

FEASIBILITY STUDY

START

FEASIBILITY STUDY

Technical Feasibility:Assessing the technical capabilities and resources required to implement the project. Economic Feasibility: Analyzing the project's costs, potential revenue, and return on investment (ROI). Legal Feasibility: Examining any legal or regulatory requirements that could impact the project. Organizational Feasibility: Evaluating the project's alignment with the organization's goals, resources, and capabilities.

A feasibility study is a preliminary analysis to assess the practicality and viability of a proposed project or venture

TYPES OF FEASIBILITY STUDIES

Preliminary Feasibility Study: A quick assessment to gauge the overall viability of a project. Detailed Feasibility Study: A comprehensive analysis of all aspects of a project. Market Feasibility Study: Evaluating the demand for a product or service and the market conditions. Technical Feasibility Study: Assessing the availability and suitability of technology for a project. Financial Feasibility Study: Analyzing the financial aspects of a project, such as costs and revenue.

It helps stakeholders understand potential risks, benefits, and challenges before investing significant resources.

market ANALYSIS

01

market relevance

Analyze your competitors considering:

• Industry size (number of downloads/sales)
• Segments (market target)
• Maturity (years in the market)
• Opportunity (characteristics that they do not have and you do)
• Threats (characteristics that they have and you don't)
• Trends in the sector.
• Analyze their competitive advantage and added value.

COST Analysis

02

Make a Bill of materialsLook for the lowest Price for each material (alibaba.com) Consider everything

Gadget

Marketing (Facebook ADS)Hire an expert? (Web page, specific problem)

Extra cost

How much does an app cost? Look on internet or ask experts

App

02

COST analysis

Analyze your competitors considering:

• Industry size (number of downloads/sales)
• Segments (market target)
• Maturity (years in the market)
• Opportunity (characteristics that they do not have and you do)
• Threats (characteristics that they have and you don't)
• Trends in the sector.
• Analyze their competitive advantage and added value.

Business Models

03

B2B

B2C

B2B

Business to Business

Business to Consumer

C2C

Consumer to Consumer

Business Models Apps

• Paid apps
• Ads
• Freemium (Spotify)
• In-App Purchase (COD)
• Comission (Airbnb)

SCALING

04

Scaling a business means to add revenue at a faster rate than they take on new costs. Sell more without increasing my costs. Software vs physical products. How can I sell to new markets? (Vegan burgers) More impact

'Your content is liked, but it engages much more if it is interactive'

activity

1. Prepare the unique value proposition for your product2. Check the project justification and evaluate if you need to include the result of a survey or information from an expert. 3. Analyze your competitors 4. Define your market segmentation