BUSINESS PROPOSAL PRESENTATION 2025

final projectbusiness report

Designing Mobile Apps. (2013). Germany: José Vittone.

01

APP Design and development process

Designing Mobile Apps. (2013). Germany: José Vittone.

IdeationResearch Formalization

WireframesPrototypes User tests Visual Design

User DefinitionFunctional Definition

Code ProgrammingBug Correction

app design and development process

CONCEPTUALIZATION

definition

design

development

Designing Mobile Apps. (2013). Germany: José Vittone.

An idea is born

Differentiated Value

exploring ideas

Your app must offet something meaningful that really adds value. There are 3 fundamental considerations to make a real difference

1. Have a Goal2. Think about the user 3. Determine a context

Ideas are not necessarily original or unique, but they should be better that the rest

• If you don't have a clear idea research, research, research
• Look around and identify difficulties that people have in their daily life or the problems you face every day.
• If it already exist improve it, complement it, or add more value

Designing Mobile Apps. (2013). Germany: José Vittone.

USER ReSEARCH

Personas

User Journey

unique value proposition

Retrieved from: https://www.helpscout.com/blog/value-proposition-examples/

it is a small sentence where you explain why your customer would choose your product or service.

UNIQUE VALUE PROPOSITION

01

01

“Love your beverage or let us know. We'll always make it right”

stARBUCKS

CLICK HERE

Retrieved from https://digital.hbs.edu/platform-digit/submission/airbnb-stay-in-a-home-away-from-home-wherever-you-travel/

02

Stay in a home away from home wherever you travel.

CLICK HERE

airbnb

Retrieved from https://www.bluleadz.com/blog/20-value-proposition-examples-what-you-can-learn-from-them

03

For riders: “Tap your phone. Get where you’re headed.”For drivers: "Drive when you want. Find opportunities around you."

CLICK HERE

uber

https://www.bluleadz.com/blog/20-value-proposition-examples-what-you-can-learn-from-them

04

"Watch Anywhere. Cancel Anytime"

CLICK HERE

NETFLIX

project justification

Learn from experts in the field.

experts

Make surveys to know more about your customer needs.

surveys

Search for data that justifies that your problem really exists.

data

project progress II

Include the following points in your second project progress

1. Problem definition (5 pts)
2. Statistics (5 pts)
3. Investigation (5 pts)
4. Interview (10 pts)
5. Proposal for the app (20 pts)
6. User Definition (5 pts)
7. Functional Definition (10 pts)

8. Name for your App (5 pts)9. Unique Value Proposition (10 pts) 10. Logo (5 pts) 11. Design a survey to evaluate your idea with the user, (20 pts)

START

FEASIBILITY STUDY

A feasibility study is a preliminary analysis to assess the practicality and viability of a proposed project or venture

FEASIBILITY STUDY

Technical Feasibility:Assessing the technical capabilities and resources required to implement the project. Economic Feasibility: Analyzing the project's costs, potential revenue, and return on investment (ROI). Legal Feasibility: Examining any legal or regulatory requirements that could impact the project. Organizational Feasibility: Evaluating the project's alignment with the organization's goals, resources, and capabilities.

TYPES OF FEASIBILITY STUDIES

Preliminary Feasibility Study: A quick assessment to gauge the overall viability of a project. Detailed Feasibility Study: A comprehensive analysis of all aspects of a project. Market Feasibility Study: Evaluating the demand for a product or service and the market conditions. Technical Feasibility Study: Assessing the availability and suitability of technology for a project. Financial Feasibility Study: Analyzing the financial aspects of a project, such as costs and revenue.

It helps stakeholders understand potential risks, benefits, and challenges before investing significant resources.

market ANALYSIS

Analyze your competitors considering:

• Industry size (number of downloads/sales)
• Segments (market target)
• Maturity (years in the market)
• Opportunity (characteristics that they do not have and you do)
• Threats (characteristics that they have and you don't)
• Trends in the sector.
• Analyze their competitive advantage and added value.

market relevance

01

02

COST Analysis

Extra cost

App

Gadget

Marketing (Facebook ADS)Hire an expert? (Web page, specific problem)

Make a Bill of materialsLook for the lowest Price for each material (alibaba.com) Consider everything

How much does an app cost? Look on internet or ask experts

Analyze your competitors considering:

• Industry size (number of downloads/sales)
• Segments (market target)
• Maturity (years in the market)
• Opportunity (characteristics that they do not have and you do)
• Threats (characteristics that they have and you don't)
• Trends in the sector.
• Analyze their competitive advantage and added value.

COST analysis

02

Business to Consumer

B2B

03

C2C

Consumer to Consumer

Business Models

B2C

B2B

Business to Business

• Paid apps
• Ads
• Freemium (Spotify)
• In-App Purchase (COD)
• Comission (Airbnb)

Business Models Apps

04

Scaling a business means to add revenue at a faster rate than they take on new costs. Sell more without increasing my costs. Software vs physical products. How can I sell to new markets? (Vegan burgers) More impact

SCALING

'Your content is liked, but it engages much more if it is interactive'

1. Prepare the unique value proposition for your product2. Check the project justification and evaluate if you need to include the result of a survey or information from an expert. 3. Analyze your competitors 4. Define your market segmentation

activity