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Persuasive Social Media Post

Mary Otto

Created on March 22, 2025

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Transcript

Persuasive Social Media Post

Click through the different examples of social media posts and see if you can determine the various strategies being used.

Directions

Strategy Used: Pathos (Emotion): The heartbreaking image of a sea turtle caught in plastic waste appeals to the audience’s empathy and concern for animal welfare. Logos (Logic): The post uses factual information about the environmental impact of plastic pollution, encouraging logical action to reduce plastic use. Call to Action (CTA): The post encourages users to make changes in their behavior, like using reusable bags and bottles, as part of a collective effort to save the oceans.

"Every year, over 8 million tons of plastic end up in our oceans, threatening the lives of marine creatures like this sea turtle. 🐢💔 It's time to take action. 🌍 Here's how YOU can help: Avoid single-use plastics Use reusable bags and bottles Participate in local beach clean-ups Every small change counts. Together, we can make a difference. 🌊✨ #SaveTheOcean #PlasticFree #ActNow"

What strategies were used to create this post?

Strategy Used: Ethos (Credibility): The post establishes authority by offering free tips and support, positioning the challenge as a credible and useful resource for fitness. Pathos (Emotion): The image of someone happily completing their run motivates viewers by showing the positive emotions associated with achieving fitness goals. Call to Action (CTA): Clear encouragement to "start your challenge today" drives users to take immediate action and join the fitness community.

"🏃‍♂️ Ready to take your fitness to the next level? Join our 30-Day Running Challenge! 💪 Track your progress and feel stronger every day. By the end of the month, you’ll be amazed at how far you've come. 🌟 ✔️ Free weekly tips ✔️ Supportive community ✔️ Achieve your personal best Start your challenge today—your future self will thank you! 🏅 #FitnessChallenge #RunWithUs #StrongerTogether"

What strategies were used to create this post?

Strategy Used: Pathos (Emotion): The smiling child appeals to the audience’s compassion, encouraging them to contribute to a worthy cause. Logos (Logic): The post offers a simple, understandable explanation of how the donation works, showing that even a small amount can have a tangible impact. Call to Action (CTA): The phrase "Make a difference today" encourages immediate action to donate.

"💖 YOU can help give the gift of education to children in need. For just $10, you can provide a school supply kit to empower a child to succeed. 📚✨ Your donation will: ✅ Provide essential school supplies ✅ Support education for underprivileged children ✅ Give a child the opportunity for a brighter future Make a difference today—no contribution is too small. 🙏 #GiveBack #EducationForAll #DonateNow"

What strategies were used to create this post?