The Art of Event Alchemy by BLERD Productions: Chantel's Preview

Step Inside

Heyyyy, Chantel!

• Audio Control: Some slides include videos with their own music or sound effects. To avoid overlap, you can pause the background music by clicking the speaker icon at the bottom right corner. Just remember to turn it back on if you want to keep the vibe going.

• Vision Map: If you get a little lost or want to revisit key sections, head to the Vision Map. I’ve highlighted some of the main pages to help you easily jump to important sections. Not every page is listed, but the Vision Map is your guide to all the essentials.

• Interactive Elements: If you’re ever unsure about what’s clickable, just look up at the top right corner for an icon with a circle and a pointing finger. When you hover over it, you’ll see “Show Interactive Elements.” Those highlighted areas are clickable and will guide you to different parts of the presentation.

Soooo, I went into strategy mode toward the end of the presentation and added some thoughts about how you could expand your brand and build your audience even further. I hope you find it helpful and inspiring. Take your time, enjoy your visual journey, and have fun exploring. I’ll follow up with you soon to hear your thoughts! ~Cheers, Raquel R.

Here are a few tips to help you navigate:

I put something special together for you, and I can’t wait for you to check it out. This presentation is interactive, so feel free to explore and click around.

Start Your Journey

Invitation

To experience the Art of Event Alchemy—where creativity meets precision to bring your visions to life.

The Grand

All concepts and visuals in this presentation are proprietary to BLERD Productions and its partners. Reproduction, sharing, or use without permission is prohibited.

Head Wiz

Reel

BLERD Overview

What we DON"T do!

Funding Your Vision

Virtual Event

Your Signature Approach

Brand Expansion

Every Great Event

Vision Discovery

Collaboration Approach

BLERD Lux

Vision Map

+ Visit Personal Website

+ Expolre Business Site

~Raquel R.

‘I create experiences that connect brands and individuals through immersive storytelling and impactful design.’

Raquel "Rocky" Robles

Founder | Experience Designer at BLERD Productions

As the founder of BLERD Productions, I bring over 13 years of experience in event production and project management, specializing in crafting memorable, engaging environments for B2B, B2C, and individual clients across live and virtual platforms. At BLERD Productions, we blend creative strategy with scenic design to bring stories to life. I've produced and executed over 100 events nationwide, collaborating with teams to achieve campaign goals while optimizing processes.

All concepts and visuals in this presentation are proprietary to BLERD Productions and its partners. Reproduction, sharing, or use without permission is prohibited.

In 2024, we introduced a new division to BLERD Productions: BLERD LUX. High-end social event experiences that are bespoke, thematically driven, and luxurious. From milestone celebrations to exclusive private gatherings, BLERD LUX offers designs tailored for those seeking uniqueness, elegance, and exclusivity.

Established in 2020, BLERD Productions delivers brand-focused marketing campaigns and events designed with innovative concepts through immersive storytelling. Whether it's a product launch, brand activation, or interactive experience, BLERD EXP provides creative strategies that leave a lasting impact and drive engagement.

BLERD LUX

Luxury Elevated

+ BLERD EXP

+ BLERD LUX

BLERD EXP (Experiential Marketing)

Where Creativity Meets Strategy

01

BLERD EXP

Vision Discovery

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BLERD Experiential

02

BLERD Lux

Vision Discovery

From “Just a Thought” to a Full Experience

This client wanted to throw a birthday celebration for her husband but wasn’t sure where to begin—no vision, no plan, just the desire to make it special. What started as a blank canvas transformed into a Crimson Harlem Nights experience with a touch of Ray’s Boom Boom Room flair—bold, nostalgic, and full of personality. I had the opportunity to contribute to the execution of this dynamic birthday dinner roast alongside Tori Williams and her team.

The Prelude to the Celebration

This was the holding area just outside the ballroom, where guests were greeted with an inviting atmosphere. While awaiting the arrival of the man of the hour, they enjoyed live entertainment, small bites, and took a moment to capture photos before heading to their seats.

Now... I have a question for ya!

00:30

All concepts and visuals in this presentation are proprietary to BLERD Productions and its partners. Reproduction, sharing, or use without permission is prohibited.

I have the expertise and network to transform traditional hotel conference rooms into captivating event spaces, delivering quality experiences without the premium venue rental costs.

All concepts and visuals in this presentation are proprietary to BLERD Productions and its partners. Reproduction, sharing, or use without permission is prohibited.

Atrium Transformation

What are you thoughts about this design?

Vision Discovery

Collaboration Approach (How We’ll Make It Happen)

Design & Planning

Managing logistics, overseeing setup, and ensuring every detail is perfect.

Developing concepts, sourcing elements, creating layouts, and building out the experience.

Execution & Experience Delivery

Discovery & Creative Direction

Understanding your vision, theme ideas, purpose, and guest experience.

+ info

+ info

+ info

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BLERD Productions

What You WON’T Get With..

Things happen — no doubt about it! However, safety and quality are non-negotiable. Your event should be memorable for all the right reasons.. — definitely not like what you saw in that video.

Sidebar: Girl! Aside from this business, I'm a PT tech producer at Crucial Learning and they primarily use Zoom to deliver their content.... bare bones! If I can make psychology and professional development sessions engaging you're gucci!

To:

What Purpose Will This Serve?

• Share your upcoming plans and directly engage with your audience and followers who are genuinely invested.

• Gather feedback on their interests, preferences, and excitement about your future projects.

• Create Buzz & Anticipation! It's an opportunity to build excitement around your brand and generate interest for your larger events & projects.

What Are The Benefits?

• Cost-Effective Engagement: Provides a way to gauge interest without the high cost of venue rentals and assets.

• Real-Time Feedback: Receive immediate responses and feedback from your audience.

• Building Momentum and anticipation for upcoming experiences.

• Audience Inclusion (Optional): You can even incorporate audience suggestions or input into your events and acknowledge them digitally for added engagement and loyalty.

Have You Considered a Virtual Event?

Before diving into a mid or large-scale event, consider hosting a Virtual Event. While there are several high-quality event streaming platforms available, we can also host it via Zoom using integrations that transform the experience into something visually appealing- nothing like a standard Zoom call.

+ info

Ticket Sales & Revenue Generation

Monetize your event through ticket sales and "premium" experiences. Tiered ticket pricing (General Admission, VIP, VIP +). Offer special experiences to enhance exclusivity and value.

Charity Donations & Fundraising

Collaborate with donors or organizations that share you and River's values. Incorporate silent auctions, raffles, or branded donation highlights.

Sponsorships & Brand Collaborations

Utilize Partnerships to Share Costs, Amplify Promotion, and Elevate the Experience. For example, once you host YOUR signature event, you can attract brands for an official event takeover where they sponsor or enhance certain aspects of your event. Alternatively, you can collaborate with another influencer or personality to “take over” your event for cross-promotion and shared visibility. This strategic approach allows you to use other people’s money to create something extraordinary, while boosting your event’s reach and impact. Click info below for more details!

Funding Your Vision!

What is your WHY?

To the right are a few options, but after we speak more in detail, I can get a better scope of what your “WHY” is and present options better suited for your event type. Whether it's speaking engagements, social events like dinners, or the Va Va Boom Ball you mentioned — all of these can become recurring events/activations. Establishing a clear funding plan from the start will allow you to generate revenue from these experiences, making them profitable and sustainable over time.

All concepts and visuals in this presentation are proprietary to BLERD Productions and its partners. Reproduction, sharing, or use without permission is prohibited.

Every great event starts with an idea. I want to get a sense of what you’re envisioning—what you want people to feel, how you see it coming together, and any inspirations that are guiding your thoughts. Whether it’s a luxurious ball, a meaningful charity event, or something entirely new — I’m here to help you shape and execute your vision.

What about Seminars & Speaking Engagements??

When I checked out your page, I noticed your brand speaks to themes of confidence. There’s an opportunity to strengthen your messaging even further by developing a framework that integrates your vision of beauty, confidence, and wellness.

All concepts and visuals in this presentation are proprietary to BLERD Productions and its partners. Reproduction, sharing, or use without permission is prohibited.

Confidence Empowerment Self-Care

And here’s the dope part, the first two letters are your initials (C.E.)

This approach could become your signature — something that sets you apart in the industry and elevates your brand presence.

Confidence

Chantel

Empowerment

Everett

Self-Care

TBD Lawd... if you marry someone who's last name initial starts with "S" - LOL

@babesinbusiness

All concepts and visuals in this presentation are proprietary to BLERD Productions and its partners. Reproduction, sharing, or use without permission is prohibited.

Speaking with Intention!

Inspiring Through Connection!

All concepts and visuals in this presentation are proprietary to BLERD Productions and its partners. Reproduction, sharing, or use without permission is prohibited.

Confidence Beyond

The Aesthetics

Leading with Impact

@babesinbusiness

All concepts and visuals in this presentation are proprietary to BLERD Productions and its partners. Reproduction, sharing, or use without permission is prohibited.

All concepts and visuals in this presentation are proprietary to BLERD Productions and its partners. Reproduction, sharing, or use without permission is prohibited.

My mind was in go mode & I played around with a few iterations of the name, slogan, and framework, but I’m gonna pump the brakes and hold off until you let know if you're diggin that trajectory or not. Just wanted to drop the idea in case it’s something you want to revisit later down the line.

All concepts and visuals in this presentation are proprietary to BLERD Productions and its partners. Reproduction, sharing, or use without permission is prohibited.

Steps to Highlight:

Planning | Event Management

Design | Production

Coordination | Staffing - Brand Ambassadors (if needed)

You’ve got the vision

I’ve got the process to make it happen

All concepts and visuals in this presentation are proprietary to BLERD Productions and its partners. Reproduction, sharing, or use without permission is prohibited.

~ Raquel R.

I hope this is helpful & got your mind going!

Chat Soon

Click here to visit website!

Click here to visit website!

Questions to Ask Yourself:

Our Approach:

• Are you looking for a sleek, sophisticated style, or something more whimsical and playful?
• How much creative freedom are you comfortable with me having?
• Are there any particular vendors or collaborators you want to be involved?
• What is your preferred level of involvement throughout the process?

• We develop design plans that align with your vision and preferred aesthetic.
• We create layouts, renderings, and mood boards to establish a cohesive plan.
• We work closely with vendors, contractors, and creative partners to ensure all components are in place.

Questions to Ask Yourself:

Our Approach:

• What type of guest experience flow are you envisioning (e.g., formal, casual, interactive)?
• Are there specific moments or activities you want to highlight during the event?
• What is your vision for the arrival experience, guest transitions, and event finale?
• How do you want the event to be documented (e.g., photography, videography, social media)?

• We handle all logistics, from setup to breakdown, ensuring a seamless event flow.
• We coordinate with all vendors and creative partners to bring everything together.
• We provide on-site management to address any unexpected challenges or adjustments.

• Financial sponsorships from companies that want their brand associated with the event.
• Product sponsors providing decor, catering, entertainment, etc., for promotional visibility.
• Media sponsorships where coverage is exchanged for promotional access or acknowledgment.
• Collaborating with another influencer or creator to co-host the event for mutual exposure.
• Allowing a brand to sponsor a specific area of the event (e.g., a Glam Room, photo booth, or product showcase).
• Partnering with a brand for social media campaigns, giveaways, or exclusive content releases.

Quick Thoughts:

Questions to Ask Yourself:

Our Approach:

• What is the purpose of this event? (Speaking seminar with additional panelist, personal celebration, social event, charity, brand launch, etc.)
• What is your anticipated guest count and demographic?
• What do you want guests to feel and remember most about this experience?
• Do you have a specific theme or aesthetic in mind?
• Are there any must-have elements or features you envision?

• We will conduct an in-depth discovery session to align with your vision.
• We gather inspiration, mood boards, and references to establish a creative direction.
• We define the desired guest experience and outline the core objectives of the event.