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HappyHour.co company profile

Matilde Rosário e Silva

Created on March 20, 2025

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Transcript

Date: 03/20/2025

HappyHour.co company profile

Subject: Prepared for Carlos

Overview of HappyHour Co.

Business Model:

  • Producer and marketer of beer, spirits, and non-alcoholic beverages.
Geographic Presence:
  • Singapore (HQ)
  • Malaysia
  • China
  • Planned expansion to Cambodia.
Key Strengths:
  • #1 market position in beer and spirits (Singapore & Malaysia).
  • Premium spirits segment.
  • Strong supply chain & distributor relationships.

Shareholders & Ownership Structure

  • Happy Family: 60% (Majority owner – Ms. Happy is retiring)

Looking for a strategic buyer to maintain the founding family’s ideology.

  • Hour Family: 20%
  • Co Family: 20%

Indicative Valuation

Market rumor: Valuation at ~US$3.5bn. Broker valuation range: EV/EBITDA 10.0x – 11.5x. Industry M&A trend: Large conglomerates acquiring regional beverage companies.

Key Financials

(US$ mm)

Auction Process & Key Workstreams

01

Indicative Bid

02

Final Bid

  • Access to Information Memorandum & due diligence reports.
  • Q&A process (up to 20 questions).
Bid submission deadline: May 13, 2020.
  • Shortlist of bidders selected.
  • Additional due diligence, site visits, management presentations.
Legally binding bids required by July 2020.

Next steps

Evaluate financials & strategic fit.

Assess auction process feasibility.

Consider appointing advisors for Stage 1 participation.