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HappyHour.co company profile
Matilde Rosário e Silva
Created on March 20, 2025
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Subject: Prepared for Carlos
Date: 03/20/2025
HappyHour.co company profile
Business Model:
- Producer and marketer of beer, spirits, and non-alcoholic beverages.
- Singapore (HQ)
- Malaysia
- China
- Planned expansion to Cambodia.
- #1 market position in beer and spirits (Singapore & Malaysia).
- Premium spirits segment.
- Strong supply chain & distributor relationships.
Overview of HappyHour Co.
- Happy Family: 60% (Majority owner – Ms. Happy is retiring)
- Co Family: 20%
- Hour Family: 20%
Looking for a strategic buyer to maintain the founding family’s ideology.
Shareholders & Ownership Structure
Indicative Valuation
Market rumor: Valuation at ~US$3.5bn. Broker valuation range: EV/EBITDA 10.0x – 11.5x. Industry M&A trend: Large conglomerates acquiring regional beverage companies.
Key Financials
(US$ mm)
- Shortlist of bidders selected.
- Additional due diligence, site visits, management presentations.
02
Final Bid
- Access to Information Memorandum & due diligence reports.
- Q&A process (up to 20 questions).