Ubisoft

Presentation

Ubisoft

une communauté d'expert·es passionné·es réuni·es pour une seule et même quête; celle d'enrichir la vie des joueuses et des joueurs

Sommaire

1 – La veille commerciale 2 – Le plan d’actions commerciales 3 – L’optimisation de la gestion de la relation client

VEILLE COMMERCIALE : CONTEXTE PROFESSIONNEL

VEILLE COMMERCIALE : CONTEXTE PROFESSIONNEL

VEILLE COMMERCIALE : CONTEXTE PROFESSIONNEL

Caractéristiques & Organisation d’Ubisoft

VEILLE COMMERCIALE : Objectif

Organisation

Caractéristiques

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Réputation mondiale et catalogue de franchises populaires (Assassin’s Creed, Far Cry, Rainbow Six, etc.). Expertise en développement de jeux vidéo et innovation technologique. Présence sur plusieurs plateformes (PC, consoles, mobile, cloud gaming). Studios et équipes de développement internationaux.

Use this side of the card to affirm whether a topic or concept is true or false.

True

True

Use this side of the card to affirm whether a topic or concept is true or false.

True

True

Opportunité

Force

Menace

Faiblesse

SWOT

Info

Info

Info

Info

📌 Sources : Site officiel d’Ubisoft (rapports financiers, communiqués) Articles de presse (IGN, Gamekult, Les Échos…) Avis des joueurs (Metacritic, forums, réseaux sociaux) 📌 Données clés : Concurrence et parts de marché Tendances du gaming (Cloud, IA, abonnements) Événements marquants (critiques, restructurations)

Veille commercial :Ojectif

Informations utilisées

📌 Sources : Site officiel d’Ubisoft (rapports financiers, communiqués) Articles de presse (IGN, Gamekult, Les Échos…) Avis des joueurs (Metacritic, forums, réseaux sociaux) 📌 Données clés : Concurrence et parts de marché Tendances du gaming (Cloud, IA, abonnements) Événements marquants (critiques, restructurations)

Veille commercial : Stratégie commercial

Informations utilisées

READ MORE

Use animage

Need more reasons to create dynamic content? Well: 90% of the information we assimilate comes through sight, and we retain 42% more information when the content moves.

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Use an image

'Including quotes always reinforcesour presentation. Breaks the monotony'

- Always quote the author

01

Structureyour content

Sections like this will help you stay organized

01

Structure your content

Sections like this will help you stay organized

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Read more

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Relevant data

+190

You can display figures in this way

+45k

...Even if you explain it orally later

+85k

This is how you will keep your audience engaged

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Timeline

20XX

Plan

20XX

Structure

20XX

Design

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20XX

Communicate

20XX

Surprise

20XX

Plan

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Timeline

Use timelines...

Can you briefly describe what the timeline of your presentation involves and present the milestones reached orally so that nobody falls asleep?

20XX

Plan

20XX

Structure

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Awesome timeline, step by step

To tell stories in an orderly, hierarchical, structured, and concise way. These are the four pillars to carry out a successful presentation.

20XX

Communicate

20XX

Design

20XX

Surprise

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Graphic + text

10%

You can represent numbers in this way

60%

...Even if you explain it orally later

95%

This is how you will keep your audience's attention

read more

Graphic + text

Use graphics in your presentation

Graphics are highly shareable, making them ideal for social media, and to top it off: they often generate quality traffic to the content we create.

read more

Table + text

Showing enthusiasm, flashing a smile, and maintaining eye contact with your audience can be your best allies when telling stories that excite and capture the interest of the public: 'The eyes, man. They never lie.' This will help you make a connection with your audience. Leave them amazed!

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List / Process

01

Visual beings

We are able to understand images from millions of years ago, even from other cultures.

02

Narrative Beings

We tell thousands and thousands of stories. ⅔ of our conversations are stories.

03

Social Beings

We need to interact witheach other.We learn collaboratively.

04

Digital Beings

We avoid being part of the content saturation in thedigital world.

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Video

Insert a video

Multimedia content is essential in a presentation, to leave everyone amazed. Also, this way you will synthesize the content and keep your audience entertained.

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Text + icons

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Generate experiences with your content

Measure resultsand experiment

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It has a WOW effect. Very WOW.

Engage and amaze your audience

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Make sure your audience remembers the message

It is orderly, hierarchical, and structured

It is essential to make the relevant checks. Not a single typo should be left!

Here you caninclude a relevant factto highlight

This is a paragraph ready to contain creativity, experiences, and awesome stories.

The tone is usually formal and the technical vocabulary, so keep that in mind when writing.

Audio

It is essential to make the relevant checks. Not a single typo should be left!

This is a paragraph ready to contain creativity, experiences, and cool stories.

Inserted content

Map

Social media

Music

Interactive question

Interactive question

Interactive question

Interactive question

Conclusions

A great presentation...

• It's clear and structured
• Tells stories hierarchically
• Matches your audience
• Adapts fonts and color to the theme

• Includes images and entertains
• Represents data with graphics
• Uses timelines
• Is animated and interactive
• Elicits emotion in the brain
• DOESN'T over do it with bullet points 🙃​

Describe the problem you solve and, above all, why your idea is interesting

'Your content is liked, but it engages much more when it is interactive'

- Genially

Thank you!

Remember to publish!

Text

Tip:

Interactivity is the key to capturing the interest and attention of your audience. A genially is interactive because your audience explores and interacts with it.

20XX

Our brain is prepared, from a biological point of view, to process visual content.Almost 50% of our brain is involved in processingvisual stimuli.

Did youknow that...

The window allows you to add more extensive content. You can enhance your genially by incorporating PDFs, videos, text... The content of the window will appear when clicking on the interactive element.

Do you havean idea?

Use this space to add some cool interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium Tip: Get insights on how your audience interacts.

With this function...

You can add additional content that excites the brains of your audience: videos, images, links, interactivity... Whatever you want!

Did you know that...

In Genially you will find over 1,000 templates ready to pour your content and 100% customizable, which will help you tell your stories?

Did you know that...

Do we retain 42% more information when the content moves? It is perhaps the most effective resource to capture the attention of your audience.

With this function...

You can add additional content that excites your audience's brain: videos, images, links, interactivity... Whatever you want!

Did youknow that...

At Genially you will find over 1,000 ready-to-use templates to showcase your content and 100% customizable, whichwill help you tell your stories?

20XX

Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and promote it anywhere.

Did youknow that...

In Genially you will find over 1,000 ready-to-use templates to showcase your content and 100% customizable, which will help you tell your stories?

20XX

Visual content is a universal, cross-cutting language, like music. We are able to understand images from millions of years ago, even from other cultures.

With this function...

You can add additional content that excites your audience's brain: videos, images, links, interactivity... Whatever you want!

20XX

We better capture visual content. Visual content is associated with cognitive and psychological mechanisms. Things come in through the eyes, the first image is what matters. We associate visual content with emotions.

🎮 Secteur : Jeux vidéo (développement & édition)📍 Siège : Montreuil, France 📅 Création : 1986 👤 PDG : Yves Guillemot 🔥 Franchises phares : Assassin’s Creed, Far Cry, Rainbow Six, Just Dance

20XX

Visual content is a cross-cutting, universal language, like music. We are able to understand images from millions of years ago, even from other cultures.

🏢 Structure : Organisation en studios internationaux🌍 Principaux studios : Ubisoft Montréal, Ubisoft Paris, Ubisoft Toronto 📂 Départements : Développement, Marketing, Support, Innovation 📈 Stratégie : Expansion mobile & cloud gaming, abonnements (Ubisoft+)

20XX

We better capture visual content. Visual content is associated with cognitive and psychological mechanisms. Things come in through the eyes, the first image is what counts. We associate visual content with emotions.

Link

Did you know that...

Did you know that 90% of the information we assimilate comes through our sight? Visual resources are very helpful to reinforce your message: images, illustrations, gifs, videos... Not only because they remain in the memory, but also because they are more attractive and easier to understand.

Opportunité

• Expansion du cloud gaming et des services par abonnement (Ubisoft+).
• Croissance du marché mobile et du free-to-play.
• Augmentation de la demande pour les jeux multijoueurs et compétitifs.
• Possibilités de collaboration avec des entreprises du cinéma et des séries (adaptations de jeux).

Faiblesses

• Dépendance aux franchises phares.
• Développement parfois critiqué pour des retards et des bugs (ex : jeux mal optimisés au lancement).
• Image ternie par des controverses internes (accusations de harcèlement, management contesté).
• Difficultés à innover en dehors des licences établies.

With this function...

You can add additional content that excites your audience's brain: videos, images, links, interactivity... Whatever you want!

20XX

We better capture visual content. Visual content is associated with cognitive and psychological mechanisms. Things enter through the eyes, the first image is what matters. We associate visual content with emotions.

Link

Did you know that...

Did you know that 90% of the information we assimilate comes through our sense of sight? Visual resources are extremely helpful in reinforcing your message: images, illustrations, GIFs, videos... Not only do they stay in our memory, but they are also more appealing and easier to understand.

20XX

Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and spread it anywhere.

Did you know that...

Do we retain 42% more information when the content is moving? It is perhaps the most effective resource to capture the attention of your audience.

Menace

• Concurrence intense (Sony, Microsoft, Activision-Blizzard, EA, etc.).
• Évolution rapide des tendances du marché et des attentes des joueurs.

• Risques économiques liés aux coûts de développement élevés.

• Pressions réglementaires et critiques sur les microtransactions et loot boxes.

Force

• Réputation mondiale et catalogue de franchises populaires (Assassin’s Creed, Far Cry, Rainbow Six, etc.).
• Expertise en développement de jeux vidéo et innovation technologique.
• Présence sur plusieurs plateformes (PC, consoles, mobile, cloud gaming).
• Studios et équipes de développement internationaux.

20XX

We better process visual content. Visual content is associated with cognitive and psychological mechanisms. Things come in through the eyes, the first image is what matters. We associate visual content with emotions.

Link

Did you know that...

Did you know that 90% of the information we assimilate comes through sight? Visual resources are very helpful in reinforcing your message: images, illustrations, gifs, videos… Not only do they stay in memory, but they are also more engaging and easier to understand.

Link

Did you know that...

Did you know that 90% of the information we assimilate comes through our sense of sight? Visual resources are very helpful to reinforce your message: images, illustrations, gifs, videos... Not only because they remain in memory, but also because they are more attractive and easier to understand.

20XX

We better grasp visual content. Visual content is associated with cognitive and psychological mechanisms. Things come in through the eyes, the first image is what matters. We associate visual content with emotions.

Do youhave an idea?

Use this space to add some awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions!

Did you know that...

Do we retain 42% more information when the content moves? It is perhaps the most effective resource to capture the attention of your audience.

With this function...

You can add additional content that excites your audience's brain: videos, images, links, interactivity... Whatever you want!

With this function...

You can add additional content that excites your audience's brain: videos, images, links, interactivity... Whatever you want!

Tip:

Interactivity is the key element to capture the interest and attention of your audience. A genially is interactive because your audience explores and interacts with it.

Did you know that...

In Genially you will find more than 1,000 templates ready to pour your content and 100% customizable, that will help you tell your stories?

20XX

We are in the era of digital information explosion. This causes our way of obtaining information to have changed, we have moved from traditional reading to a cognitive strategy based on browsing.