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Plan réseaux sociaux

Malek aui

Created on March 18, 2025

malek

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Transcript

Social Media Plan

Contextualize your theme with a subtitle

Start

Social Media Plan

Contextualize your theme with a subtitle

Start

Index

Structure your content

03

01

02

Contents Plan

WebAnalysis

Analysis andstarting point

Write a subtitle here
Write a subtitle here
Write a subtitle here

06

04

05

Contingency plan

KPIs and objectives

Team

Write a subtitle here
Write a subtitle here
Write a subtitle here

L'utilisation des réseaux sociaux pour les enseignes internationales

Start

Objectives

Analysis and starting point

Pose a dramatic question; it is the essential ingredient to maintain the audience's attention. It is usually presented subtly at the beginning of the story to intrigue the audience and is resolved at the end.

Title here

Title here

Write a subtitle here
Write a subtitle here

Generate experienceswith your content.

Measure resultsand experiment.

Title here

Title here

Write a subtitle here
Write a subtitle here

Engage and amazeyour audience.

It has a WOW effect.Very WOW.

buyer person

Analysis and starting point

Socioeconomic Data

ShoppingBehavior

Demographic data

Challenges

Prioritize and give visual weight to the main elements

Plan your communication structure

Establish aflow throughthe content

Define secondary messages with interactivity

+ info

+ info

+ info

+ info

social media

Analysis and starting point

Linkedin

Instagram

Facebook

Digital Beings
Social beings
Narrative beings
We are visual beings

We avoid being part of the content saturation in the digital world.

We need to interact with each other. We learn collaboratively.

We tell thousands and thousands of stories. ⅔ of our conversations are stories.

We are able to understand images from millions of years ago, even from other cultures.

competition

Analysis and starting point

Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and give it exposure anywhere.

+ info

dafo

Analysis and starting point

Threats

Strengths

Weaknesses

Opportunities

External analysis
Internal Analysis
Internal Analysis
External analysis

Factors that favor entry into a new market niche

Negative factors affecting the company

Competitive advantages in the market.

Drawbacks compared to competitors

Visual content is a cross-cutting, universal language, like music. We are able to understand images from millions of years ago, even from other cultures.

Web Analysis

Provide context to your subject with a subtitle

Start

Web analysis

A great title

Animation adds value to our content by helping us capture attention, prioritize ideas, and make our audience remember the content.

I am a cool subheading, ideal for providing more context about the topic you are going to address

+ info

Content Plan

Put your topic in context with a subtitle

Start

contents

Content plan

Linkedin

Instagram

Facebook

When you make a boring presentation, you only hear the snores of your audience and there is so much text that there is no room for even a single image

When you make a WOW presentation you turn interactivity and animation into allies and only hear applause

A presentation is NOT WOW when it's boring and you see drowsiness taking over your audience because no one has understood anything

You know a presentation is WOW when you capture your audience's attention and everyone assimilates the information

content calendar

Content plan

February

January

29

30

31

26

27

28

29

30

31

10

11

12

13

14

15

16

17

18

11

10

12

13

14

15

19

20

21

22

23

24

25

16

17

18

19

20

21

22

27

26

28

29

30

31

24

23

25

26

27

28

KPIs and objectives

Write a great subtitle

Start

Social Media Objectives

KPIs and goals

Web Traffic Goals

KPIs and objetives

+200

+500

+1000

Conversion time

Stay time

Visits

+200

+800

-200

CPC

Bounce rate

ROI

Contingency plan

Write a great subtitle

Start

Control panel

Contingency plan

Name Lastname

Name Lastname

Name Lastname

Name Lastname

Customer Support

Customer Support

Project Manager

Community manager

Control panel

Contingency Plan

Reply

Action Plan

Start of crisis

Review

Analysis

Team

Provide Context to Your Topic

Start

Write a cool subtitle

Team

Name Lastname

Name Surname

Introduce the team, put a face to them! Use this space to briefly describe your team: what you are called and what you do.

Subtitle here
Subtitle here

Involve them in the different goals

To manage a team, you have to listen

Name Surname

Name Surname

+ info

Subtitle here
Subtitle here

And explode their strengths to be a great team

Help them to be better so your team can help you

Thank you!

Remember to publish!

We don't like to bore. We don't want to be repetitive. Communicating the same way is boring and doesn't engage. We do it differently. We sabotage boredom. We create what the brain likes to consume because it stimulates it.

Here you can place a highlighted title

Use this space to briefly describe your chart and its evolution.

Visual content is a cross-cutting, universal language, like music. We are able to understand images from millions of years ago, even from other cultures.

We grasp visual content better. Visual content is associated with cognitive and psychological mechanisms. Things enter through the eyes; the first image is what matters. We associate visual content with emotions.

Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and spreadit wherever.

Our brain is biologically prepared to process visual content. Almost 50% of our brain is involved in processing visual stimuli.

Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and spread it anywhere.

Weaknesses

Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and promote it anywhere.

Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and spreadit anywhere.

Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and promoteit anywhere.

Posing a dramatic question is the essential ingredient for maintaining the audience's attention. It is often subtly posed at the beginning of the story to intrigue the audience and is resolved at the end.

Here you can put a highlighted title

Did you know that 90% of the information we assimilate comes through our sense of sight? Visual resources are really helpful to reinforce your message: images, illustrations, gifs, videos... Not only because they stay in our memory, but also because they are more appealing and easier to understand.

Pose a dramatic question; it is the essential ingredient to keep the audience's attention. It is often subtly posed at the beginning of the story to intrigue the viewers and is resolved at the end.

Visual content is a cross-cutting, universal language, like music. We are able to understand images from millions of years ago, even from other cultures.

Strengths

Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and give it exposure anywhere.

Opportunities

Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and share it anywhere.

Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and spread it anywhere.

Plantea una pregunta dramática; es el ingrediente esencial para mantener la atención del público. Se suele plantear de forma subyacente al inicio de la historia para intrigar a la audiencia y se resuelve al final.

Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and promote it anywhere.

¿Sabías que Genially te permite compartir tu creación directamente, sin necesidad de descargas? Listo para que tu público pueda visualizarlo en cualquier dispositivo y darle difusión en cualquier lugar.

El contenido visual es un lenguaje transversal, universal, como la música. Somos capaces de entender imágenes de hace millones de años, incluso de otras culturas.

Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and promote it anywhere.

We better capture visual content. Visual content is associated with cognitive and psychological mechanisms. Things come in through the eyes, the first image is what counts. We associate visual content with emotions.

Visual content is a transversal, universal language, like music. We are able to understand images from millions of years ago, even from other cultures.

Threats

Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and spread it anywhere.

When we are told a story, it moves us, it can even touch us deeply, making us remember the stories up to 20 times more than any other content we may consume.

Here you can put a highlighted title

Use this space to briefly describe your chart and its evolution.

We don't like to bore. We don't want to be repetitive. Communicating as usual is boring and doesn't engage. We do it differently. We sabotage boredom. We create what the brain likes to consume because it stimulates it.

Here you can put a highlighted title

Use this space to briefly describe your chart and its evolution.

Here you can put a highlighted title

Did you know that 90% of the information we assimilate comes through our sight? Visual resources are extremely helpful to reinforce your message: images, illustrations, gifs, videos... Not only because they stay in our memory, but also because they are more engaging and easier to understand.

Pose a dramatic question; it is the essential ingredient to keep the audience's attention. It is usually posed subtly at the beginning of the story to intrigue the audience and is resolved at the end.

Visual content is a transversal, universal language, like music. We are able to understand images from millions of years ago, even from other cultures.

Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and promoteit anywhere.

Here you can put a highlighted title

Use this space to briefly describe your chart and its evolution.

90% of visual informationis better assimilated

We retain 42% more whencontent moves.

Visual content is a transversal, universal language, like music. We are able to understand images from millions of years ago, even from other cultures.