AIDA nike

So win

wow

go!

Index

1- Attention

2- Interest

3- Desire

4- Action

Conclusion

Attention

Nike immediately grabs attention through strong visuals, famous athletes, and bold narration.

The lighting and colors shift between dark, intense moments (representing criticism) and brighter, energetic shots (symbolizing victory).

The narration is direct and provocative, starting with negative statements that challenge the viewer’s expectations.

The ad features Caitlin Clark, Jordan Chiles, and Sha’Carri Richardson, three well-known female athletes. Their presence makes viewers stop and watch.

The fast-paced editing keeps energy high, switching between struggle, determination, and success.

By combining these elements, Nike ensures that people immediately pay attention.

Interest

Once Nike has the audience’s attention, it keeps them engaged with a relatable and emotional message.

The ad presents a powerful story about the struggles of female athletes. It suggests that no matter what they do, they will always face criticism.

This creates a deep emotional connection, especially with women who have faced similar challenges.

The variety of athletes from different sports keeps the content fresh and appealing to a wider audience.

The combination of storytelling and emotion keeps people watching.

It connects Nike’s brand with resilience and winning, making the audience associate the brand with personal strength.

Desire

How does the ad make people want the product? Nike doesn’t just sell sportswear—it sells determination, strength, and success.

The phrase “So Win” acts as both a motivational statement and a subtle invitation to join Nike’s movement.

This makes viewers desire the mindset and identity that Nike represents.

The ad shows athletes overcoming criticism and pushing forward, making viewers want to feel the same.

Action

How does the ad encourage action? While the ad doesn’t directly say “Buy Now,” it motivates viewers to push themselves and take action.

• The strong final message—“So Win”—challenges viewers to prove doubters wrong. • The Nike logo appears at the end, reinforcing the connection between success and the brand. • By creating emotional impact, Nike influences future purchasing decisions, making people more likely to choose Nike when they need sportswear. This subtle but powerful approach encourages both personal and purchasing action.

Conclusion

Nike’s “So Win” advertisement perfectly follows the AIDA model. It grabs attention with strong visuals and famous athletes, holds interest with a relatable story, creates desire by associating Nike with success, and drives action by motivating viewers.

Link del video