AI in marketing & advertising

AI in marketing & advertising

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AI marketing

Once trained by humans, AI can go learn and improve on its own. The more data you give an AI system, the better it can learn and improve.

Can you tell they are real or not?

Machine Learning – ML is a branch of AI and works alongside AI. It can analyze the data, learn from the results, recognize patterns and can optimize ad campaigns to make advertising more efficient.

What does AI need to make an ad?

Neutral Networks – The role of neural networks in a simple and precise manner is to work on recognizing patterns and gather the most valuable data. Neutral networks can be understood as interrelated nodes that are best suited for understanding patterns. These mathematical models can do the work of the human brain and replicated AI. In other words: neural networks are the human brain cells of AI.

Deep Learning – can be termed as a branch of ML that applies data processing tools of neutral networks for analyzing the data in such a manner that the data can be categorized. This categorization is important for predictive modelling, segmentation, ad bidding, audience extension, etc. Google and Facebook use deep learning implementation for predictive modelling.

AI can be considered as a revolutionary thing in the advertising and marketing sector. With AI, the procedure of creating ads, buying ads and targeting the right audience has become simple with less or no human intervention. AI uses ML or Machine Learning algorithms that can predict responses of customers and use it in ad platforms towards specific ads. With traditional software, humans need to make it work, and the outcome would be based on what has been programmed. If the programs need to be efficient, there has to be a proper software update by the developers. But with AI, there is no need for the developers to get involved. AI systems can themselves improve the analysis of data, improve the predictions and in short, learn everything on its own. ML algorithms can also analyze and send recommendations for improving the performance of ads. In fact, they can even point out any mistakes in the process of advertising that were potentially harming the performance of the ad, that as an individual, you didn’t even know existed!

ethics

future

chatbots

social media

personalization

PRODUCT BRANDS

THINK OF ANY BRAND that sells a product.Based on the brand you chose ANSWER THE QUESTIONS:

If your brand used AI to guess what kind of ads will be popular next year, what could the AI look at?

What's one question an AI chatbot could answer for a customer about your brand's products?

What's one thing AI could learn from social media that would help your brand sell more?

How could the brand you picked use AI to show ads to different people?

is it okay if the AI knows a lot about you to show you those ads (data privacy / algorithm)? Why or why not?

brainstorm and design the chosen brand logo using AI as a tool

Design the brand logo

-WHAT DOES THE LOGO NEED TO improve its advertising or marketing efforts?-What is the target audience for this logo? -describe its functionality and potential impact.

consider the following to HELP YOU OUT FOR THE CREATION OF YOUR AI POWERED LOGO

AI ad tools:

TO CREATE AN AI AD askdo not forget to include as many adjectives as possible

ChatGPT

You can explain to chatgpt what your ideas are

Data

Generate a nike dirty shoe with wings

AI ad tools:

TO CREATE AN AI AD askdo not forget to include as many adjectives as possible

Canva

You can write your ideas on a canvas

Data

A nice girl riding a fancy BMW car in the night.

AI ad tools:

TO CREATE AN AI AD askdo not forget to include as many adjectives as possible

Meta

Ask meta what are you on:

Imagine a pringle potato chip kissing an M&M chocolate piece in a cartoon and funny format

Data

What differences you can spot from your sketch and the AI work?

Are you satisfied with the final product?What would you change?

Did the AI accomplished your expectations for the creation of the logo?

Contrast and compare

Do you consider your AI logo is fair and inclusive? If so, why? why not?

Bias

do you understand why the AI made the specific design choices it did?

The black-box

What specific elements of the logo do you think would resonate (or not resonate) with them (the target audience)?

Target audience and impact

What unique aspects of human design and emotional understanding might be lost on AI for a logo creation?

Human creativity vs AI.

What are some ethical considerations a brand should keep in mind when using AI to generate advertising logos and other marketing materials? (Think about things like originality, copyright, and potential for manipulation).

Ethical considerations

An utopian or dystopian city...Which one do you prefer?

LET'S zoom out and imagine an entire city where AI has a dominant role in all advertising.

2075...

Think about how the issues we just discussed – bias, the 'black box' of AI decision-making, the effectiveness of AI in reaching audiences, the role of human creativity, and ethical considerations – might play out on a much larger scale in such a city.

Utopian city

-Perfection-Harmony -Peace -Social justice

Dystopian city

-Apocalyptic-Harmful -Oppressive -Miserable

Imagine a city where AI has created an advertising system that prioritizes profit over people's well being. How do the citizens suffer, and what are the long-term effects on their mental and physical health?

Choose a scenario

In the city of "SmartAds", AI has created an advertising platform that prioritizes social good. How does this platform promote positive social change, and what are the challenges faced by advertisers?

Utopian

DYStopian

Graph

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Graphs are very shareable so they are ideal for social media and, as if that wasn’t enough: they usually generate quality traffic for the content we create.

+ INFO

Use this space to briefly describe your graph and its evolution.

10%

Graph + text

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+ INFO

Graphs are very shareable so they are ideal for social media and, as if that wasn’t enough: they usually generate quality traffic for the content we create.

Chart + text

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Showing enthusiasm, smiling, and maintaining eye contact with your audience can be your best allies when it comes to telling stories that excite and capture the audience's interest: 'The eyes, chico. They never lie'. This will help you connect with your audience. Knock their socks off!

Chart + text

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Showing enthusiasm, smiling, and maintaining eye contact with your audience can be your best allies when it comes to telling stories that excite and capture the audience's interest: 'The eyes, chico. They never lie'. This will help you connect with your audience. Knock their socks off!

Tabla

List/Process

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Synthesis and organization, the two pillars of presentation

We are visual beings

Narrative beings

Social beings

We are visual beings

We can understand images from millions of years ago, even from other cultures.

Narrative beings

We tell thousands and thousands of stories. ⅔ of our conversations are stories.

Social beings

We need to interact with one another. We learn in a collaborative way.

Digital beings

We avoid being part of the content overload in the digital world.

Insert an awesome video

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Video

Multimedia content is essential in a presentation, to really wow your audience. What’s more, this way you can summarize the content and entertain your audience.

Text + icons

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Although you shouldn’t overuse bullet points, icons and diagrams can be your best allies when telling stories.

Generate experiences with your content.

It’s got the Wow effect. Very Wow.

Make sure your audience remembers the message.

Measure results and experiment.

Activate and surprise your audience.

Es ordenada, jerárquica y estructurada.

Text + icons

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Illustrating content is essential, especially when we include extensive, specific, and relevant information. As is the case with this creative whitepaper template.

Generate experiences with your content.

Measure results and experiment.

It’s got the Wow effect. Very Wow.

Activate and surprise your audience.

Text + icons

[SubTITLE 0X]

Activate and surprise your audience.

It’s got the Wow effect. Very Wow.

Measure results and experiment.

Generate experiences with your content.

Audio

If your content is interactive, it’s engaging.

Embedded content

If your content is interactive, it’s engaging.

Social media

Music

If your content is interactive, it’s engaging.

Interactive question

Conclusions

Describe the problem you’re going to resolve and, above all, the reason why your idea is interesting

‘Including quotes always strengthens our presentation. Break the monotony.’

A great presentation ...

• is clear and structured.
• tells stories hierarchically.
• connects with your audience.
• matches the fonts and colors to the topic.
• includes images and entertains.

Don’t forget to publish!

Subtitle

Subtitle

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Showing enthusiasm, smiling, and maintaining eye contact with your audience can be your best allies when it comes to telling stories that excite and capture the audience's interest: 'The eyes, chico. They never lie'. This will help you connect with your audience. Knock their socks off!

[Subtitle 0X]

Showing enthusiasm, smiling, and maintaining eye contact with your audience can be your best allies when it comes to telling stories that excite and capture the audience's interest: 'The eyes, chico. They never lie'. This will help you connect with your audience. Knock their socks off!

Subtítulo

To tell stories in an orderly, hierarchical, structured, and concise way. These are the four pillars for giving a successful presentation.

Subtítulo

To tell stories in an orderly, hierarchical, structured, and concise way. These are the four pillars for giving a successful presentation.