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SellCheck Intro Heineken 2025
RAZR Software
Created on March 18, 2025
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Transcript
Let's Begin
Studies show that, on average, media placements only account for 30% of a brand campaign's success while creative drives 70%
THINK by GOOGLE
Optimizes Creative Effectiveness to
Increase Conversions
1600+ Brands Globally
Designed for the Shopper Mindset
VS
System 1
System 2
Designed for the Shopper Mindset
VS
System 1
System 2
Fast
Unconscious
Automatic
Everyday Decisions
Error Prone
Designed for the Shopper Mindset
VS
System 1
System 2
Fast
Unconscious
Automatic
Everyday Decisions
Error Prone
Slow
Conscious
Effortful
Complex Decisions
Reliable
System 1
System 2
Fast
Unconscious
Automatic
Everyday Decisions
Error Prone
Slow
Conscious
Effortful
Complex Decisions
Reliable
leverages behavioral science to assess how shoppers will react in shopper mode (System 1)
SellCheck Submissions
Step 1
Step 2
Step 3
Choose your creative
From in-store to digital, packaging to billboards, SellCheck® can test any communication material.
Digital Shelf
Packaging
Online
Out-of-Store
In-Store
SellCheck Submissions
Step 1
Step 2
Step 3
Submit your request
Fill out a simple online form & attach an image of the creative. That’s it! The entire process takes about 3-5 minutes.
https://sellcheck.com/submit-heineken/
Methodology
Human Vision AI simulates the pre-attentive phase of first moment noticeability.
The 4Cs
Panel of Experts
AI Neuroscience
Trained in behavioral science, our panelists are industry leaders, each with over 20 years of experience.
Calibrated evaluation and scoring criteria rooted in behavioral science.
The 4Cs Criteria
Command Attention
Connect with the Shopper
Is the ad instantly recognizable in one second by your target shopper? Do the equities resonate with the shopper?
Does the ad attract peripheral vision in an in-store context using distinctive color, shape, size, sound, etc., to break through the shopper?
Close the Sale
Convey Information
Is the benefit clear? Is the message simple? Is the communication rooted in shopper insights?
Does the ad overcome the target shopper's primary purchase barrier?
SellCheck Submissions
Step 1
Step 2
Step 3
SellCheck It
The SellCheck® Formula to drive effective in-store & digital creative consists of 3 key components:
Results & Recommendations in Only 2 Business Days
Expert Marketing Panel
VAS Neuroscience Heatmapping
4Cs Behavioral Science
The Report
Executive Summary
4Cs Breakdown
VAS Results
The Report
Executive Summary
- Index Rank to Global Database
- Key Takeaways
- Indicated Actions
4Cs Breakdown
VAS Results
The Report
Executive Summary
4Cs Breakdown
- Detailed analysis of each of the 4Cs
- 4Cs scores
VAS Results
The Report
Executive Summary
4Cs Breakdown
VAS Results
- Heatmap
- Areas of Interest
- Visual Sequence
ScoringGuide
Go Back
scores have been proven to directly correlate to ROI success.
Revise
≤ 24
Optimize
25 – 30
Finalize
31 – 40
Based on where your score falls, our scoring guide tells you if your creative is ready for market and the likelihood of it meeting or exceeding your sales goals.
Creative Effectiveness
Drives Conversions
Case Study Results
Nine categories tested
A/B tests with control stores
Sales Lift (%)
A vs B Test
Creative Effectiveness
Drives Conversions
Case Study Results
Nine categories tested
A/B tests with control stores
Sales Lift (%)
A vs B Test
Creative Effectiveness
Drives Conversions
Case Study Results
Nine categories tested
A/B tests with control stores
Sales Lift (%)
In 8 out of 9 tests, the higher score correlated with the higher sales lift.
Creative developed for the System 1 mindset delivers better performance.
A vs B Test
Thank You!
26
26
Indicated Actions
Simplify the overall design and prioritize the headline, the phone/hand image, and the logo
If a single image is to be used, ensure it conveys incredible growth, implying it can’t be achieved otherwise
Broaden appeal (and clarity) with 'Share-Worthy’
Make the subcopy more legible. White text is inherently harder to read