Let's Begin
Studies show that, on average, media placements only account for 30% of a brand campagin's success while creative drives 70%
THINK by GOOGLE
Optimizes Creative Effectiveness to
Increase Conversions
1600+ Brands Globally
Designed for the Shopper Mindset
VS
System 1
System 2
Designed for the Shopper Mindset
VS
System 1
System 2
Fast
Unconscious
Automatic
Everyday Decisions
Error Prone
Designed for the Shopper Mindset
VS
System 1
System 2
Fast
Unconscious
Automatic
Everyday Decisions
Error Prone
Slow
Conscious
Effortful
Complex Decisions
Reliable
System 1
System 2
Fast
Unconscious
Automatic
Everyday Decisions
Error Prone
Slow
Conscious
Effortful
Complex Decisions
Reliable
leverages behavioral science to assess how shoppers will react in shopper mode (System 1)
Methodology
Visual Attention Service (VAS) simulates the pre-attentive phase of human vision.
The 4Cs
Panel of Experts
AI Neuroscience
Trained in behavioral science, our panelists are industry leaders, each with over 20 years of experience.
Calibrated evaluation and scoring criteria rooted in behavioral science.
The 4Cs Criteria
Commmand Attention
Connect with the Shopper
Is the ad instantly recognizable in one second by your target shopper? Do the equities resonate with the shopper?
Does the ad attract peripheral vision in an in-store context using distinctive color, shape, size, sound, etc., to break through the shopper?
Close the Sale
Convery Information
Is the benefit clear? Is the message simple? Is the communication rooted in shopper insights?
Does the ad overcome the target shopper's primary purchase barrier?
The 4Cs Criteria
The 4Cs Criteria
Attention
Does the ad attract peripheral vision in an in-store context using distinctive color, shape, size, sound, etc., to break through to the shopper?
The 4Cs Criteria
with the Shopper
Is the ad instantly recognizable in one second by your target shopper? Do the equities resonate with shoppers?
The 4Cs Criteria
Information
Is the benefit clear? Is the message simple? Is the communication rooted in shopper insights?
The 4Cs Criteria
the Sale
Does the ad overcome the target shopper’s primary purchase barrier?
The Report
Executive Summary
SellCheck Score
4Cs Breakdown
VAS Results
The Report
Executive Summary
- Index Rank to Global Database
- Key Takeaways
- Indicated Actions
SellCheck Score
4Cs Breakdown
VAS Results
The Report
Executive Summary
SellCheck Score
4Cs Breakdown
VAS Results
ScoringGuide
Go Back
scores have been proven to directly correlate to ROI success.
Revise
≤ 24
Optimize
25 – 30
Finalize
31 – 40
Based on where your score falls, our scoring guide tells you if your creative is ready for market and the likelihood of it meeting or exceeding your sales goals.
The Report
Executive Summary
SellCheck Score
4Cs Breakdown
- Detailed analysis of each of the 4Cs
- 4Cs scores
VAS Results
The Report
Executive Summary
SellCheck Score
4Cs Breakdown
VAS Results
- Heatmap
- Areas of Interest
- Visual Sequence
Streamline Your Creative Process
with SellCheck
Time
Enthusiasm
Improved Creative Project Hype Cycle
Revise & Release
Integrate SellCheck into your creative timeline after the first round of revisions to align your team with data-driven insights.
It also can leveraged at other critical stages in your creative process, such as key visual development, when deciding between versions, for competitive reviews, or as a final "gut check" before in-market execution.
Avoid endless revision cycles and deliver optimized creative faster, ensuring you get the results you need without the confusion.
Route the Revisions
The Legal Slide
Get 4Cs Clarity
SellCheck the 2nd Round
1st Round of Creative
Kickoff Anxiety
Where SellCheck Works
Step 1
Step 2
Step 3
Choose your creative
From in-store to digital, packaging to billboards, SellCheck® can test any communication material.
Digital Shelf
Packaging
Print
Online
Out-of-Store
In-Store
Where SellCheck Works
Step 1
Step 2
Step 3
Submit your request
Fill out a simple online form & attach an image of the creative. That’s it! The entire process takes about 3-5 minutes.
Where SellCheck Works
Step 1
Step 2
Step 3
SellCheck It
The SellCheck® Formula to drive effective in-store & digital creative consists of 3 key components:
Results & Recommendations in Only 2 Business Days
Expert Marketing Panel
VAS Neuroscience Heatmapping
4Cs Behavioral Science
SellCheck in Action
Original Creative
SellCheck Summary
Executive Report
4Cs Breakdown
VAS Results
Indicated Actions
Adjusted Creative
SellCheck in Action
Go Back
SellCheck Optimized
Original Creative
Creative Effectiveness
Drives Conversions
Case Study Results
Nine categories tested
A/B tests with control stores
Sales Lift (%)
A vs B Test
Creative Effectiveness
Drives Conversions
Case Study Results
Nine categories tested
A/B tests with control stores
Sales Lift (%)
A vs B Test
Creative Effectiveness
Drives Conversions
Case Study Results
Nine categories tested
A/B tests with control stores
Sales Lift (%)
In 8 out of 9 tests, the higher score correlated with the higher sales lift.
Creative developed for the System 1 mindset delivers better performance.
A vs B Test
Behavior Science Led
Conversion-Driving Resources
Creative Effectiveness Assessment
Behavior-based Marketing Agency
2023 Subscription
LENGTH OF SUBSCRIPTION: 6 or 12 months
SellCheck Report Credits (up to X)
SellCheck Onboarding
Dedicated Account and Operations Staff
48-Hour Report Delivery (business days)
All Reports housed in SellCheck Database
Administrative Management Portal
Lead Panelist Debrief
SellCheck 4Cs Training
Summary of learnings (metadata analysis)
Subscription Price
10
N/A
N/A
$35,000
50
N/A
$135,000
25
$225,000
50
100
25
N/A
$75,000
15
Individual Reports are $4,900
Digital Shelf
2023 Subscription
LENGTH OF SUBSCRIPTION: 6 or 12 months
SellCheck Report Credits (up to X)
SellCheck Onboarding
Dedicated Account and Operations Staff
5 Day Report Delivery (business days)
All Reports housed in SellCheck Database
Administrative Management Portal
Lead Panelist Debrief
SellCheck 4Cs Training
Summary of learnings (metadata analysis)
Subscription Price
N/A
N/A
$7,500
10
N/A
$63,750
$120,000
15
20
N/A
$33,750
Individual Reports are $4,900
Thank You!
Intro
SellCheck Video
Shopper Mindset
Methodology
The 4Cs
The Report
Scoring
How it Works
SellCheck in Action
Creative Effectiveness
Resources
Subscription
Indicated Actions
Simplify the overall design and prioritize the headline, the phone/hand image, and the logo
If a single image is to be used, ensure it conveys incredible growth, implying it can’t be achieved otherwise
Broaden appeal (and clarity) with 'Share-Worthy’
Make the subcopy more legible. White text is inherently harder to read
Copy - SellCheck Demo
Kelly Olson
Created on March 18, 2025
Start designing with a free template
Discover more than 1500 professional designs like these:
View
Fill in Blanks
View
Countdown
View
Stopwatch
View
Unpixelator
View
Break the Piñata
View
Bingo
View
Create a Secret Code
Explore all templates
Transcript
Let's Begin
Studies show that, on average, media placements only account for 30% of a brand campagin's success while creative drives 70%
THINK by GOOGLE
Optimizes Creative Effectiveness to
Increase Conversions
1600+ Brands Globally
Designed for the Shopper Mindset
VS
System 1
System 2
Designed for the Shopper Mindset
VS
System 1
System 2
Fast
Unconscious
Automatic
Everyday Decisions
Error Prone
Designed for the Shopper Mindset
VS
System 1
System 2
Fast
Unconscious
Automatic
Everyday Decisions
Error Prone
Slow
Conscious
Effortful
Complex Decisions
Reliable
System 1
System 2
Fast
Unconscious
Automatic
Everyday Decisions
Error Prone
Slow
Conscious
Effortful
Complex Decisions
Reliable
leverages behavioral science to assess how shoppers will react in shopper mode (System 1)
Methodology
Visual Attention Service (VAS) simulates the pre-attentive phase of human vision.
The 4Cs
Panel of Experts
AI Neuroscience
Trained in behavioral science, our panelists are industry leaders, each with over 20 years of experience.
Calibrated evaluation and scoring criteria rooted in behavioral science.
The 4Cs Criteria
Commmand Attention
Connect with the Shopper
Is the ad instantly recognizable in one second by your target shopper? Do the equities resonate with the shopper?
Does the ad attract peripheral vision in an in-store context using distinctive color, shape, size, sound, etc., to break through the shopper?
Close the Sale
Convery Information
Is the benefit clear? Is the message simple? Is the communication rooted in shopper insights?
Does the ad overcome the target shopper's primary purchase barrier?
The 4Cs Criteria
The 4Cs Criteria
Attention
Does the ad attract peripheral vision in an in-store context using distinctive color, shape, size, sound, etc., to break through to the shopper?
The 4Cs Criteria
with the Shopper
Is the ad instantly recognizable in one second by your target shopper? Do the equities resonate with shoppers?
The 4Cs Criteria
Information
Is the benefit clear? Is the message simple? Is the communication rooted in shopper insights?
The 4Cs Criteria
the Sale
Does the ad overcome the target shopper’s primary purchase barrier?
The Report
Executive Summary
SellCheck Score
4Cs Breakdown
VAS Results
The Report
Executive Summary
SellCheck Score
4Cs Breakdown
VAS Results
The Report
Executive Summary
SellCheck Score
4Cs Breakdown
VAS Results
ScoringGuide
Go Back
scores have been proven to directly correlate to ROI success.
Revise
≤ 24
Optimize
25 – 30
Finalize
31 – 40
Based on where your score falls, our scoring guide tells you if your creative is ready for market and the likelihood of it meeting or exceeding your sales goals.
The Report
Executive Summary
SellCheck Score
4Cs Breakdown
VAS Results
The Report
Executive Summary
SellCheck Score
4Cs Breakdown
VAS Results
Streamline Your Creative Process
with SellCheck
Time
Enthusiasm
Improved Creative Project Hype Cycle
Revise & Release
Integrate SellCheck into your creative timeline after the first round of revisions to align your team with data-driven insights. It also can leveraged at other critical stages in your creative process, such as key visual development, when deciding between versions, for competitive reviews, or as a final "gut check" before in-market execution. Avoid endless revision cycles and deliver optimized creative faster, ensuring you get the results you need without the confusion.
Route the Revisions
The Legal Slide
Get 4Cs Clarity
SellCheck the 2nd Round
1st Round of Creative
Kickoff Anxiety
Where SellCheck Works
Step 1
Step 2
Step 3
Choose your creative
From in-store to digital, packaging to billboards, SellCheck® can test any communication material.
Digital Shelf
Packaging
Print
Online
Out-of-Store
In-Store
Where SellCheck Works
Step 1
Step 2
Step 3
Submit your request
Fill out a simple online form & attach an image of the creative. That’s it! The entire process takes about 3-5 minutes.
Where SellCheck Works
Step 1
Step 2
Step 3
SellCheck It
The SellCheck® Formula to drive effective in-store & digital creative consists of 3 key components:
Results & Recommendations in Only 2 Business Days
Expert Marketing Panel
VAS Neuroscience Heatmapping
4Cs Behavioral Science
SellCheck in Action
Original Creative
SellCheck Summary
Executive Report
4Cs Breakdown
VAS Results
Indicated Actions
Adjusted Creative
SellCheck in Action
Go Back
SellCheck Optimized
Original Creative
Creative Effectiveness
Drives Conversions
Case Study Results
Nine categories tested
A/B tests with control stores
Sales Lift (%)
A vs B Test
Creative Effectiveness
Drives Conversions
Case Study Results
Nine categories tested
A/B tests with control stores
Sales Lift (%)
A vs B Test
Creative Effectiveness
Drives Conversions
Case Study Results
Nine categories tested
A/B tests with control stores
Sales Lift (%)
In 8 out of 9 tests, the higher score correlated with the higher sales lift.
Creative developed for the System 1 mindset delivers better performance.
A vs B Test
Behavior Science Led
Conversion-Driving Resources
Creative Effectiveness Assessment
Behavior-based Marketing Agency
2023 Subscription
LENGTH OF SUBSCRIPTION: 6 or 12 months
SellCheck Report Credits (up to X)
SellCheck Onboarding
Dedicated Account and Operations Staff
48-Hour Report Delivery (business days)
All Reports housed in SellCheck Database
Administrative Management Portal
Lead Panelist Debrief
SellCheck 4Cs Training
Summary of learnings (metadata analysis)
Subscription Price
10
N/A
N/A
$35,000
50
N/A
$135,000
25
$225,000
50
100
25
N/A
$75,000
15
Individual Reports are $4,900
Digital Shelf
2023 Subscription
LENGTH OF SUBSCRIPTION: 6 or 12 months
SellCheck Report Credits (up to X)
SellCheck Onboarding
Dedicated Account and Operations Staff
5 Day Report Delivery (business days)
All Reports housed in SellCheck Database
Administrative Management Portal
Lead Panelist Debrief
SellCheck 4Cs Training
Summary of learnings (metadata analysis)
Subscription Price
N/A
N/A
$7,500
10
N/A
$63,750
$120,000
15
20
N/A
$33,750
Individual Reports are $4,900
Thank You!
Intro
SellCheck Video
Shopper Mindset
Methodology
The 4Cs
The Report
Scoring
How it Works
SellCheck in Action
Creative Effectiveness
Resources
Subscription
Indicated Actions
Simplify the overall design and prioritize the headline, the phone/hand image, and the logo
If a single image is to be used, ensure it conveys incredible growth, implying it can’t be achieved otherwise
Broaden appeal (and clarity) with 'Share-Worthy’
Make the subcopy more legible. White text is inherently harder to read