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Identifier les principesessentiels d'une infographie percutante

JORDAN MILOIKOVITCH

Created on March 14, 2025

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Formation : Maîtriser Canva pour créer des documentsprofessionnels impactants et optimisés.

par Jordan Miloïkovitch,Formateur & Ingénieur pédagogique

Séquence 2 : Concevoir& préparer des supports visuels professionnels

Séance 2 : Identifier les fondamentaux de la conception d'infographie

Identifier les principesessentiels d'une infographie percutante

Contexte

Un besoin concret Les équipes utilisent Canva de manière intuitive, mais sans exploiter tout son potentiel. L’objectif est de professionnaliser l’usage de l’outil et de garantir des supports cohérents avec la charte graphique. Un enjeu stratégique Gagner en productivité, uniformiserles visuels et créer des documentspercutants et alignés avec l’imagede marque de l’entreprise.

Une agence en quête d’impact

CréaPro Design,agence spécialisée en communication visuelle, souhaite optimiser la qualité de ses supports graphiques.

Sommaire

Conclusion et ressources

Présentation & Feedback

Cas Pratique

Canva et l'infographie

Introduction

Principes Fondamentaux

Importance des Infographies

Pourquoi les infographies sont-elles importantes dans la communication ?

Synthèse

🧠 60 000

fois plus rapide

Le cerveau traite les images bien plus vite que le texte, rendant l’information plus claire. Les infographies simplifient donc des informations complexes.

✨30

fois plus lues

Les infographies attirent bien plus l’attention que les articles purement textuels.Elles captent l'attention grâce à des éléments visuels attractifs.

📖65%

de rétention

Les visuels aidentà mémoriser l’information bien plus longtempsqu’un texte seul.Elles améliorentla mémorisationdes informations.

Principes Fondamentaux d'une Infographie Efficace

Challenge Visuel : Saurez-vous identifier les éléments qui fonctionnentou non

Apprendre à identifier et corriger les erreurs courantes dans la création de documents professionnels sur Canva.

Voir les bonnes pratiques

Produireune infographiesur CANVA

Tuto rapide :Comment créer une infographie avec Canva

Cette vidéo vous guidera pas à pas dans la création d'une infographieen utilisant Canva, couvrant lesaspects essentiels tels que l'accèsà la plateforme, le choix d'un modèle adapté et la personnalisationdes éléments graphiques.

Et si on passaità l’action ?

Alexandra, Elisa & Romain

Amina, Barbara& Patrice

Louise, Mélanie & Solange

Shahana, Laure& Christophe

Cas pratique

Groupe 1 : Dossier Areva

Groupe 2 :Dossier Safran

Groupe 3 :Dossier Enedis

Groupe 4 :Dossier LCL

Présentation& Feedback

Présentation

DossierAREVA

Shahana, Laure & Christophe

DossierSAFRAN

Louise, Mélanie & Solange

DossierENEDIS

Amina, Barbara & Patrice

DossierLCL

Alexandra, Elisa & Romain

Voir le rendu

Conclusion

& ressources supplémentaires

Tutoriel Canva : Créer une infographie efficaceModèles d’infographies gratuits : Canva | Piktochart Article : Pourquoi les visuels boostent la rétention d’information

Récapitulatif des points clés :Les images sont traitées plus rapidement que le texte Les infographies simplifient l’information complexe Elles captent mieux l’attention que le texte seul Les visuels améliorent la mémorisation

Rendre son infographie impactante & intéractive

"Les gens se souviennent de 80% de ce qu’ils voient, contre seulement 20% de ce qu’ils lisent et 10% de ce qu’ils entendent."

— HubSpot, « The Power of Visual Content »

Use timelines

To tell stories in an organized, hierarchical, structured, and concise way. These are the four pillars to carry out a successful presentation.

20XX

Plan

20XX

Structure

20XX

Design

20XX

Communicate

20XX

Surprise

Timeline

You can briefly describe what your presentation's timeline entails and present the achievements orally so that no one falls asleep.

20XX

Plan

20XX

Structure

20XX

Communicate

20XX

Designs

20XX

Surprising

+ info

Awesome timeline, step by step

Step 1

Step 2

Step 3

Step 4

Step 5

Step 6

Step 7

Step 8

Step 9

Step 10

Timeline

You can briefly describe the timeline of your presentation and orally present the milestones achieved so that nobody falls asleep.

Step 1

Icons are alwaysgood allies

Step 2

to tell stories with order and hierarchy is fundamental

Step 3

Make numbers become stories with graphics.

Step 4

And add a topping:give it interactivity and animation.

Animation adds added value to our content by helping us capture attention, hierarchize ideas, and make our audience remember the content.

Step 5

You can add interactivity to your timeline

Step 6

Also, animations to make it fun

Step 7

The important thing is that everything fits the theme.

Step 8

And leave your audience speechless

Graph + text

Graphics are highly shareable, making them ideal for social media. Not only that, they usually generate high-quality traffic to the content we create.

85%

of purchases areemotional

+ info

Graph + text

Use this space to briefly describe your graph and its evolution. Statistics convey professionalism and a greater sense of credibility.Bonus tip: always try to include the source.

Table + text

Visual communication is a key tool. We find it easier to 'read' images than to read written text. That's why disciplines like Visual Thinking make it easier to visually capture rich notes through the use of images, graphs, infographics, and simple drawings.

Table + text

Visual communication is a key tool. It is easier for us to 'read' images than to read written text. That is why disciplines like Visual Thinking make it easier to visually capture rich notes using images, graphs, infographics, and simple drawings.

+ info

A great presentation...

Improve communication on any topic
Make a match' with your audience...
And makes them part of the message
Has a suitable color for its theme
Represent data with graphics
Use timelines to tell stories

Text + icons

While you should not abuse bullet points, icons and schemescan be great allies when it comes to telling stories.

Icon 01

Generate experiences withyour content

Icon 02

Measure results and experiment

Icon 03

It has a WOW effect. Very WOW.

Icon 04

Activate and amaze your audience

Icon 05

Make your audience remember the message.

Icon 06

It is organized, hierarchical and structured

Inserted content

Social media

Map

Music

Interactive Question

WoW

Remember to Post!

Mind Map

Write a cool subtitle here to provide context

A great title

Write a cool subtitle

A great title

Write a cool subtitle

A great title

Write a cool subtitle

A great title

Write a cool subtitle

A great title

Write a cool subtitle

A great title

Write a cool subtitle

A great title

Write a cool subtitle

We love data

Super!

WoW

Essential Dark Presentation

I’m an awesome subtitle, ideal for giving more context about the topic at hand

Go!

wow

Essential Dark Presentation

I’m an awesome subtitle, ideal for giving more context about the topic at hand

Go!

wow

Summary

With the Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like!

Index

Text + image

Contextualize your topic

Quote

Contextualize your topic

Section break

Contextualize your topic

Relevant data

Contextualize your topic

Timeline

Contextualize your topic

Graphic + text

Contextualize your topic

Table + text

Contextualize your topic

List / process

Contextualize your topic

Video

Contextualize your topic

Text + icons

Contextualize your topic

Audio

Contextualize your topic

Embedded content

Contextualize your topic

Interactive question

Contextualize your topic

Conclusions

Contextualize your topic

Closure

Contextualize your topic

Use an image

Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate reaches us via sight and, what’s more, we retain 42% more information when the content moves.

Here you can include a relevant fact to highlight

+ info

WOW effect

‘Your content is good, but it’ll engage much more if it’s interactive.’ - Genially

Here you can include a relevant fact to highlight

+ info

Did you know that Genially allows you to share your creation directly, with no need to download? All ready for your audience to view it from any device and share it anywhere.

Carousel

Animate your content and take it to the next level

Text

With Genially templates, you can include visual resources to leave your audience speechless. You can also highlight a specific phrase or data that will be etched into your audience's memory, and even embed external content that surprises: videos, photos, audios... Whatever you want! Need more reasons to create dynamic content? Well: 90% of the information we assimilate reaches us through sight, and moreover, we retain 42% more information when the content is in motion. What you read: interactivity and animation can turn the most boring content into something fun. At Genially, we use AI (Awesome Interactivity) in all our designs, so you can level up with interactivity and turn your content into something that adds value and captivates.

Text

When carrying out a presentation, two objectives must be pursued: conveying information and avoiding yawns. To achieve this, it may be a good practice to create an outline and use words that will be seared into the brains of your audience. If you want to provide additional information or develop the content in more detail, you can do so through your oral presentation. We recommend that you train your voice and rehearse: the best improvisation is always the most prepared!

What you're reading: interactivity and animation can turn the most boring content into something fun. At Genially, we use AI (Awesome Interactivity) in all our designs, so you can level up with interactivity and turn your content into something that adds value and engages.

'Your content is liked, but it hooks much more if it’s interactive'

‘Including quotes always strengthens our presentation. Break the monotony.’

- Always quote the author

Structure your content

Sections like this help you create order

Relevant data

+190

You can enter numbers like this

You can make an outline to summarize the content and use words that will be imprinted in the memories of your audience.

+45k

...Even if you’ll explain it verbally

If you’re going to present live, we recommend training your voice and rehearsing; the best improvisation happens when you’re prepared!

+85k

That way you’ll hold your audience’s attention.

Show enthusiasm, smile, and maintain eye contact with your audience. 'The eyes, chico. They never lie.’ You’re bound to impress.

+ info

Relevant data

50%

of our brain is involved in the processing of visual stimulus.

Timeline

20XX

Plan

20XX

Structure

20XX

Design

20XX

Communicate

20XX

Impress

Timeline

Step 1

Step 2

Step 3

Step 4

Step 5

Step 6

Step 7

Step 8

Step 9

Step 10

Timeline

You can briefly describe what the timeline of your presentation consists of and state the milestones achieved verbally so that no one falls asleep.

20XX

Plan

20XX

Structure

20XX

Design

20XX

Communicate

20XX

Impress

+ info

Timeline

You can briefly describe what the timeline of your presentation consists of and state the milestones achieved verbally so that noone falls asleep.

20XX

Plan

20XX

Structure

20XX

Design

20XX

Communicate

20XX

Impress

Animation adds value to our content by helping us to capture attention, prioritize ideas, and make sure our audience remembers the content.

20XX

Plan

20XX

Structure

20XX

Design

20XX

Communicate

20XX

Impress

Graphic + text

Graphs are very shareable so they are ideal for social media and, as if that wasn’t enough: they usually generate quality traffic for the content we create.

10%

Use this space to briefly describe your graph and its evolution.

Graphic + text

Graphs are very shareable so they are ideal for social media and, as if that wasn’t enough: they usually generate quality traffic for the content we create.

+ info

Table + text

Showing enthusiasm, smiling, and maintaining eye contact with your audience can be your best allies when it comes to telling stories that excite and capture the audience's interest: 'The eyes, chico. They never lie'. This will help you connect with your audience. Knock their socks off!

Table + text

List / Process

Synthesis and organization, the two pillars of presentation

Visual beings

We can understand images from millions of years ago, even from other cultures.

Narrative beings

We tell thousands and thousands of stories. ⅔ of our conversations are stories.

Social beings

We need to interact with one another. We learn in a collaborative way.

1.We are visual beings

We can understand images from millions of years ago, even from other cultures.

2.Narrative beings

We tell thousands and thousands of stories. ⅔ of our conversations are stories.

3.Social beings

We need to interact with one another. We learn in a collaborative way.

4.Digital beings

We avoid being part of the content overload in the digital world.

A great presentation ...

Improves communication on any topic
Connects with your audience...
And makes them a part of the message

Is a suitable color for the topic
Shows data in graphs
Uses timelines to tell stories.

Insert a video

Multimedia content is essential in a presentation, to really wow your audience. What’s more, this way you can summarize the content and entertain your audience.

Text + icons

Although you shouldn’t overuse bullet points, icons and diagrams can be your best allies when telling stories. You’ll hold the attention of your audience and the information will be imprinted in their brains.

Generate experiences with your content

Measure results and experiment.

It’s got the Wow effect. Very Wow.

Activate and surprise your audience

Make sure your audience remembers the message

It’s ordered, hierarchical, and structured

Illustrating content is essential, especially when we include extensive, specific, and relevant information. As is the case with this creative presentation template.

Text + icons

Generate experienceswith your content.

Measure resultsand experiment.

It’s got the Wow effect.Very Wow.

Activate and surpriseyour audience.

Make sure your audience remembers the message.

Audio

If your content is interactive, it’s engaging.

The tone is usually formal and the vocabulary technical, so bear this in mind when drafting.

It is essential to check everything thoroughly. Don’t let any typos slip through!

Here you can include a relevant fact to highlight.

Surprise your audience with additional info.

Embedded content

Social Network

Music

Map

Interactive question

Conclusions

Describe the problem you’re going to resolve and, above all, the reason why your idea is interesting

A great presentation ...

Is clear and structured
Tells stories hierarchically
Connects with your audience
Matches the fonts to the topic
Includes images and entertains

Shows data in graphs
Uses timelines

Is animated and interactive
Excites the brain
Does not use bullet points to excess

‘Your content is good, but it’ll engage much more if it’s interactive.’

- Genially

Don’t forget to publish!

We love data

Super!

Genial Whitepaper

Contextualize yourtopic with a subtitle

A Whitepaper is a very linear document, spanning from 5 to 15 pages. It focuses on a single topic seeking to delve into it, and for this reason, it is very important to have reliable data based onsome research.

Index

WRITE AN AWESOME SUBTITLE HERE

Is it a bird? Is it a plane? No, it's a creative Whitepaper: a template in the form of a guide thatserves to explain to users how to solve a problem or help them understand a specific topic. Hereyou can include visual resources to leave your audience speechless and highlight specific datathat will be engraved in their memory.

1. Introduction

2. Solution

3. Section I

4. Roadmap

5. Analysis

6. Data

7. Section II

8. References

9. Map

10. Team

11. Figures

12. Conclusion

13. Objectives

14. Thank you

Introduction

Write a cool subtitle here

A Whitepaper is a highly linear document, typically spanning from 5 to 15 pages. It focuses on a single topic, aiming to delve deep into it, which is why having reliable data based on research is crucial. Remember, this is an introduction, so take the opportunity to provide context on the topic you will be discussing, briefly outline what you will cover, and highlight the key points for your audience. To craft a strong introduction, apart from providing context, it is essential to explain why this work is necessary, adopt a formal and impersonal tone, and organize the information. In this section, it is also advisable to establish the

Importance of the topic, discussing previous and current research in the field and identifying the problem. We also recommend that interactivity and animation be present in all your creations, no matter the type. These two pillars of communication can turn even the most boring content into something fun and memorable. Need more reasons to create dynamic content in order to tell stories? Well, here are some facts: 90% of the information we absorb comes through our sight and we retain 42% more information when the content is in motion. Could we say that animations are the most effective resource? Clearly.

If you're all about capturing your audience's attention, making a 'match' with your audience, and leaving everyone speechless, this Genially template is for you. Visual content has an incredible informative and illustrative power. That's why including videos and images in your introduction is crucial. You can include an image of yourself, a speaker, or the topic you're going to discuss... Whatever you need. But illustrate it to break the monotony of the text and bring dynamism to all your creations. Don't forget!

Visual content has an incredible informative and illustrative power. That's why including videos and images in your introduction is essential. You can include a picture of yourself, a speaker, or the topic you are going to address... Whatever you need. But illustrate it to break the monotony of the text and bring dynamism to all your creations.Don't forget!

+ Info

Solution

Write a cool subtitle here

A Whitepaper is a very linear document, typically spanning from 5 to 15 pages. It focuses on a single topic, aiming to delve deep into it, hence it is crucial to have reliable data based on some research. Keep in mind that this is an introduction, so take the opportunity to provide context for the topic you will address, briefly explain what you will be discussing, and highlight the most relevant points for your audience. To create a good introduction, in addition to providing context for what will be covered, it is essential to explain why this work is necessary, use a formal and impersonal tone, and organize the information. In this section, it is also advisable to establish the

importance of the topic, discuss previous and current research in the field, and identify what the problem is.We also recommend that interactivity and animation be present in all your creations, whatever type they may be.

12,4K

Subtitle here

These two pillars of communication can turn the most boring content into something fun and memorable.

Write your section here

WRITE AN AWESOME SUBTITLE HERE

01

04

05

02

03

Roadmap

Write a cool subtitle here

Phase 1

Plan

Phase 2

Structure

Phase 3

Design

Phase 4

Communicate

Phase 5

Surprise

A roadmap is a plan of action and serves as a guide when building a new project. Here you detail the steps to follow to turn an idea into a real and feasible project. For the roadmap to work, it is essential that it be detailed and precise. It must answer questions like: where are we, where are we headed, and what steps do we need to take to achieve our goal. At the same time, it must be flexible and dynamic to adapt to any possible changes that may arise. Also, it is a good idea to represent it graphically, like with the timeline below.

Having a detailed planning is essential to minimize the difficulties that we can encounter along the way. This way it will be easier to achieve what has been planned within a specific timeframe. Creating a roadmap has many advantages: it increases productivity, helps establish priorities and organize teams, and reduces costs because it allows us to track each action. Haven't we convinced you yet? A roadmap is an action plan or guide when building a new project. Here, the steps to follow in order to turn an idea into a real and feasible projectare detailed.

A great title here

Contextualize your topic with a subtitle

Is it a bird? Is it a plane? No, it's a creative Whitepaper: a template in the form of a guide that serves to explain to users how to solve a problem or help them understand a specific topic.Here you can include visual resources to impress your

A Whitepaper is a very linear document, spanning from 5 to 15 pages. It focuses on a single topic aiming to delve deeper into it, which is why having reliable data based on some research is very important.

In this space, it is also recommended to establish the importance of the topic, discuss previous and current research in the field, and identify the problem. We also recommend that nteractivity and animation be present in all your creations, regardless of their type.

Audience with their mouth wide open and highlight specific data that will be engraved in their memory. Includes multimedia contentDiversity and fun are important to engage.

Please note that this is an introduction. So take the opportunity to provide context for the topic you are going to address, briefly explain what you will be talking about, and highlight the most relevant points for your audience.

A great title here

Contextualize your topic with a subtitle

Visual content has amazing informative and illustrative power. That's why including videos and images in your introduction is essential. You can include a picture of yourself, a speaker, or the topic you're going to discuss... Whatever you need. But illustrate it to break the monotony of the text and bring dynamism to all your creations. Don't forget! Once we have established what a Whitepaper is, it's important to highlight that it must be useful to your audience and help them

resolve any doubts or problems about the subject in question. Therefore, it is essential to seek depth in the subject and provide the resources that our users need. A well-executed whitepaper can be a differentiating factor inyour strategy. Include multimedia content in your whitepaper: images, videos, sounds... This way, you will provide in-depth information without losing conciseness and capture the attention of your audience.

8M

You can represent the figures in this way... Highlight a significant figure or data in this space

+ Info

wow

24K

DESIGN

17M

MAGIC

94%

Graphics

Write a great subtitle here

We are visual beings, capable of understanding images from millions of years ago, even from other cultures. Therefore, highlighting data and using images in your whitepaper is essential. Using graphics and infographics conveys professionalism and a stronger sense of credibility.

A whitepaper is a very linear document, occupying 5 to 15 pages. It focuses on a single topic, aiming to delve into it, and therefore it is crucial to have reliable data based on some research.

we are visual beings

A plus: try to always include the source. Also, did you know that people only remember 10% of what they hear and 20% of what they read? Make your whitepaper interactive! Did you know that 50% of our brain is involved in processing visual stimuli? This makes the importance of including visual elements significant.

Therefore, disciplines like Visual Thinking facilitate visually rich note-taking thanks to the use of images, graphics, infographics, and drawings.In this space, you can develop two main ideas within your whitepaper with some detail.

Write your section here

WRITE A COOL SUBTITLE HERE

A awesome title here

Write an awesome subtitle here

A Whitepaper is a very linear document, ranging from 5 to 15 pages. It focuses on a single topic, aiming to delve into it, and therefore it is very important to have reliable data based on research. Please note that this is an introduction. So take the opportunity to provide context for the topic you will be discussing, briefly mention what you will be talking about, and indicate the most relevant points to your audience. To craft a good introduction, in addition to providing context, it is essential to explain why this work is necessary, use a formal and impersonal tone, and organize the information. In this section, it is also recommended to establish the

importance of the topic, discuss previous and current research in the field and identify what the problem is. We also recommend that interactivity and animation be present in all your creations, whatever type they may be. These two pillars of communication can make even the most boring content fun and memorable. Need more reasons to create dynamic content in order to tell stories? 90% of the information we assimilate comes to us through sight and we retain 42% more information when the content moves.

+ Info

A awesome title here

Provide context to your topic with a subtitle

social beings

Illustrating the contents is essential, especially when we include extensive, specific, and relevant information. As is the case with this creative whitepaper template. Images help break the monotony, they also visually illustrate what you want to convey and can support adding additional information that you cannot express through text.

creative beings

From Genially, you have two options: either, you can upload an image from your computer or you can also use the resources available in Genially, on the left side of the editor. In addition to being an amazing aesthetic resource, images tell stories by themselves without the need for any additional support.

A awesome title here

Provide context to your topic with a subtitle

Briefly present your argument in a structured manner in order to convey information in an organized and hierarchical way, using content that engages the brain through animation and interactivity.

You can also illustrate it with images, upload one from your computer or use the resources available in Genially, on the left side of the tool!

12,4K

Digital Beings

Write a great title here

Write a cool subtitle here

Name surname

To manage a teamyou have to listen.

Name surname

Involve them in the different objectives.

Name surname

And it explores itsstrong points.

Name surname

Help them to become better so that your team can help you.

+75%

SOCIAL BEINGS

Help break the monotony
Illustrate what you want to say
Allow for content synthesis
Are an aesthetic resource

Use this space to briefly describe your team: who you are, what you do, how you would define yourselves, what your roles are... Choose the information you want!

+95%

24K

2.3M

+25%

13K

+75%

To leave them speechless

Synthesize the content and give it interactivity and animation.

The data will remain fixedin your brain

This will keepthe audience's attention

Even though you laterexplain orally.

Write a great title here

Contextualize your topic with a subtitle

A roadmap is a roadmap or action plan and serves as a guide when building a new project. Here are the steps to follow to turn an idea into a real and feasible project. To make the roadmap work, it is essential to be detailed and precise.It must answer questions like: where are we, where are we heading, and what steps do we need to take to achieve our goal. At the same time, it must be flexible and dynamic to adapt to possible changes that may arise. Also, it is a good idea to represent it in the most graphic way possible, like with the timeline below.

Having a detailed planning is essential to minimize the difficulties that we may encounter along the way. This way, it will be easier to meet the planned goals within a specified timeframe. Creating a roadmap has many advantages: it increases productivity, helps establish priorities and organize teams, and reduces costs by allowing for tracking of each action. Still not convinced? A roadmap is a guide or action plan that serves as a reference when building a new project. It outlines the steps to be taken to turn an idea into a real and feasible project.

You can represent thefigures like this.

+ Info

Write a great title here

Write a cool subtitle here

A Whitepaper is a very linear document, ranging from 5 to 15 pages. It focuses on a single topic and aims to delve deep into it, which is why it is crucial to have reliable data based on some research. Keep in mind that this is an introduction. So take the opportunity to provide context for the topic you are going to address, briefly explain what you will discuss, and indicate the most relevant points for your audience. To craft a good introduction, besides providing context for what will be covered, it is essential to explain why this work is necessary, adopt a formal and impersonal tone, and organize the information. In this section, it is also recommended to establish the

importance of the topic, discussing previous and current research in the field and identifying what the problem is. We also recommend that interactivity and animation be present in all your creations, regardless of their type. These two pillars of communication can make even the most boring content become something fun and memorable. Do you need more reasons to create dynamic content in order to tell stories? 90% of the information we assimilate comes through our vision and we retain 42% more information when the content is in motion..

+ Info

A brilliant title here

Contextualize your topic with a subtitle

+75%

interactivity

Visual content is a universal, cross-cutting language, like music. We are able to understand images from millions of years ago, even from other cultures.

+33%

animation

Disciplines like Visual Thinking facilitate visually rich note-taking thanks to the use of images, graphics, infographics, and simple drawings. Go for it!

narrative beings

Illustrating content is essential, especially when including extensive, specific, and relevant information. As is the case with this creative whitepaper template. Images help break the monotony, they also visually illustrate what you want to convey and can support adding additional information that you couldn't express through text.

A fantastic ending

Write an awesome farewell to your audience

Start

I’m an awesome subtitle, ideal for giving more context about the topic at hand

GenialReporting

Analysis

Future goals

Achievements

Metrics

Sections like this help you create order

Index

Contextualize your topic with a subtitle

01

Achievements

+ info

Improves communication on any topic.
Connects with your audience...
And makes them a part of the message.
Is a suitable color for the topic.
Shows data in graphs.
Uses timelines to tell stories.

A great presentation ...

Achievements

05

01

08

04

02

06

Is animated and interactive.

Uses timelines.

Shows data in graphs.

03

07

Includes images and entertains.

Matches the fonts and colors tothe topic.

Connects with your audience.

Tells stories hierarchically.

Is clear and structured.

Achievements

A great presentation ...

We don’t like to bore. We don’t want to be repetitive. Communicating in the same old ways is boring and doesn’t engage people. We do it differently. We annihilate boredom. We create things the brain likes to consume because they stimulate it.

+ info

Here you can put an important title

I’m an awesome subtitle, ideal for givingmore context about the topic at hand

+85k

+85K That way you’ll hold your audience’s attention

+45k

... Even if you’ll explainit verbally

+190

You can enter numberslike this

+ info

Down with boring content in your presentation: make it entertaining

‘Use this space to write a quote. Andremember, always name the source.’

Author’s name

02

Metrics

+ info

+190

You can enter numbers like this

Improves communication on any topic.
Connects with your audience...
And makes them a part of the message.
Is a suitable color for the topic.
Shows data in graphs.
Uses timelines to tell stories.

Contextualize your topic

Metrics

And the data will be imprintedin their minds

+12k

That way you’ll hold youraudience’s attention

+85k

... Even if you’ll explain it verbally

+45k

You can enternumbers like this

+190

Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate reaches us via sight and, what’s more, we retain 42% more information when the content moves. Yep, you read that right. Interactivity and animation can turn even the most boring content into something super fun. In Genially, we use AI (Awesome interactivity) in all our designs so that you can level up with interactivity and turn your content into something that engages and provides value.

Describe the problem you’re going to resolve and, above all, the reason why your idea is interesting

+ info

Use this space to briefly describe your graph and its evolution. Statistics transmit professionalism and a greater sense of truth. Try to also always include the source.

Use graphs in your presentation ...

To highlight super relevant info. 90% of the information we assimilate is received through sight.

Use graphs in your presentation ...

To highlight super relevant info. 90% of the information we assimilate is received through sight.

Use graphs in your presentation ...

Use this space to briefly describe your graph andits evolution.

Structure your content

Use graphs in your presentation ...

Use this space to briefly describe your graphand its evolution.

Sections like this help you create order

03

Analysis

+ info

We generally grasp visual content better. Visual content is associated with cognitive and psychological mechanisms. We receive things through our eyes; the first image is what counts. We associate visual content with emotions.

Visual content is a transversal, universal language, like music. We can understand images from millions of years ago, even from other cultures.

Contextualize your topic

Write anawesome title

Did you know that Genially allows you to share your creation directly, with no need to download? All ready for your audience to view it from any device and share it anywhere.

Animation

+85

Interactivity

+190

Visual content is a transversal, universal language, like music. We can understand images from millions of years ago, even from other cultures.

Pose a dramatic question; this is the essential ingredient for holding the audience's attention. It is usually posed in an intriguing way at the beginning of the story to captivate the audience and is resolved at the end.

90% of the information we assimilate is received through sight. Tell stories with graphs!

Conclusions

Synthesis and organization

+ info

Conclusions 2

Conclusions 1

Conclusions 3

Social beings. We need to interact with one another. We learn in a collaborative way.

We are visual beings. We can understand images from millions of years ago, even from other cultures.

Narrative beings. We tell thousands and thousands of stories. ⅔ of our conversations are stories.

04

Future goals

+ info

Synthesis and organization

Activate and surpriseyour audience.

04

+ info

Synthesis and organization

It’s got the Wow effect.Very Wow.

03

+ info

Synthesis and organization

Generate experiences withyour content.

01

+ info

Synthesis and organization

Measure resultsand experiment

02

Is clear and structured in order to convey information in an orderly and hierarchical way, and to deliver content that excites the brain. To do this, animation and interactivity are two fundamental pillars. Tooltips, windows, links, audios ... In Genially you can include any type of interactivity to allow you to add additional content, and add animation in order to capture the attention of your audience.

A great presentation ...

Objectives

Sections like this help you create order

05

08

07

06

+12k And the data will beimprinted in their minds.

+85k That way you’ll hold your audience’s attention.

+45k ... Even if you’llexplainit verbally

+190 You can enternumbers like this

01

04

03

02

+12k And the data will beimprinted in their minds.

+85k That way you’ll hold your audience’s attention.

+45k ... Even if you’ll explainit verbally

+190 You can enternumbers like this

contact@mail.com

This proposal has been made especially for XXXX.If you have any questions or need further information, we will be pleased to help you.

Contact

Trick: Interactivity is the key to capturing the interest and attention of your audience. A genially is interactive because your audience explores and engages with it.

Did you know... We retain 42% more information when content is moving? It is perhaps the most effective resource to capture your audience's attention.

Plan

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

Visit the Analytics settings;
Activate user tracking;
Let the communication flow!

You can add additional content to excite your audience's brain: videos, images, links, interactivity... Whatever you want!

With this function

Tip: Interactivity is the key to capturing the interest and attention of your audience. A genially is interactive because your audience explores and interacts with it.

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

Visit the Analytics settings;
Activate user tracking;
Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

Visit the Analytics settings;
Activate user tracking;
Let the communication flow!

An awesome title

Contextualize Your Topic with a Subtitle

Illustrating content is essential, especially when including extensive, specific, and relevant information. As is the case with this creative whitepaper template. Images help break the monotony, they also visually illustrate what you want to convey, and can be a support for adding additional information that you couldn't express through text.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

Generate experiences with your content.
It’s got the Wow effect. Very Wow.
Make sure your audience remembers the message.

Got an idea?

Let the communication flow!

Generate experiences with your content.
It’s got the Wow effect. Very Wow.
Make sure your audience remembers the message.

A cool title

+ info

We understand visual content better. Visual content is associated with cognitive and psychological mechanisms. Things enter through the eyes, the first image is what counts. We associate visual content with emotions.

Bonnes Pratiques pour des Infographies Impactantes

Clarté du message : Un objectif bien défini. Pertinence des données : Sélection d'informations significatives. Design cohérent : Palette de couleurs harmonieuse, typographie lisible,mise en page équilibrée. Simplicité : Éviter la surcharge d'informations.

Tip: Interactivity is the key to capturing the interest and attention of your audience. A genially is interactive because your audience explores and interacts with it.

With this function you can add additional content to excite your audience's brain: videos, images, links, interactivity... whatever you want!

Bonnes Pratiques pour des Infographies Impactantes

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

Visit the Analytics settings;
Activate user tracking;
Let the communication flow!

An awesome title

Contextualize your topic with a subtitle

Visual content has an incredible informative and illustrative power. That's why including videos and images in your introduction is crucial. You can include a picture of yourself, of a speaker, of the topic you are going to talk about... Whatever you need. But illustrate it to break the monotony of the text and bring dynamism to all your creations. Don't forget about it! Once we have established what a Whitepaper is, it is important to highlight that it should be useful for your audience and help them

resolve any doubts or issues about the subject at hand. Therefore, it is essential to seek depth in the topic and provide the resources that our users need. A well-executed whitepaper can be a differentiating factor inyour strategy. Include multimedia content in your whitepaper: images, videos, sounds... This way, you will convey in-depth information without losing conciseness and capture the attention of your audience.

A great title

We better grasp visual content. Visual content is associated with cognitive and psychological mechanisms. Things enter through the eyes, the first image is what counts. We associate visual content with emotions.

+ info

Did you know that in Genially you will find more than 1,000 ready-to-use and 100% customizable templates, that will help you tell your stories?

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

Visit the Analytics settings;
Activate user tracking;
Let the communication flow!

An awesome title

provide context to your topic with a subtitle

Visual content has an incredible informative and illustrative power. That's why including videos and images in your introduction is essential. You can include a picture of yourself, a speaker, or the topic you're going to discuss... Whatever you need. But illustrate it to break the monotony of the text and give dynamism to all your creations.

Include multimedia content in your whitepaper: images, videos, sounds... This way you will provide in-depth information without losing conciseness and capture the attention of your audience.

You can use this function to highlight super-relevant data.90% of the information we assimilate comes through sight.

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

Visit the Analytics settings;
Activate user tracking;
Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

Visit the Analytics settings;
Activate user tracking;
Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

Visit the Analytics settings;
Activate user tracking;
Let the communication flow!

An awesome title

Contextualize your topic with a subtitle

A great title

Link

We better understand visual content. Visual content is associated with cognitive and psychological mechanisms. Things enter through the eyes, the first image is what matters. We associate visual content with emotions.

Did you know that in Genially you will find over 1,000 ready-to-use templates that are 100% customizable, and that will help you tell your stories?

¡Ojo! En Genially utilizamos AI (Awesome Interactivity) en todos nuestros diseños, para que subas de nivel con interactividad y conviertas tu contenido en algo que aporta valor y engancha.

Structure

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

Visit the Analytics settings;
Activate user tracking;
Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

Visit the Analytics settings;
Activate user tracking;
Let the communication flow!

Did you know... We retain 42% more information when the content is in motion? It is perhaps the most effective resource for capturing your audience's attention.

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

Visit the Analytics settings;
Activate user tracking;
Let the communication flow!

Did you know... In Genially you will find more than 1,000 templates ready to showcase your content and 100% customizable, which will help you tell your stories?

Design

Did you know that... We retain 42% more information when the content is interactive? It is perhaps the most effective resource to capture the attention of your audience.

Plan

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

Visit the Analytics settings;
Activate user tracking;
Let the communication flow!

An awesome title

Contextualize your topic with a subtitle

A great title

Link

Did you know: ... We retain 42% more information when the content moves? It is perhaps the most effective resource to capture your audience's attention.

An awesome title

Contextualize your topic with a subtitle

Bonnes Pratiques pour des Infographies Impactantes

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

Visit the Analytics settings;
Activate user tracking;
Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

Visit the Analytics settings;
Activate user tracking;
Let the communication flow!

A Great Title

Link

We better grasp visual content. Visual content is associated with cognitive and psychological mechanisms. Things enter through the eyes, the first image is what matters. We associate visual content with emotions.

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

Visit the Analytics settings;
Activate user tracking;
Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

Visit the Analytics settings;
Activate user tracking;
Let the communication flow!

Wow!

Trick: Interactivity is the key component to capture the interest and attention of your audience. A genially is interactive because your audience explores and engages with it.

Communicate

Got an idea?

Let the communication flow!

Generate experiences with your content.
It’s got the Wow effect. Very Wow.
Make sure your audience remembers the message.

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

Visit the Analytics settings;
Activate user tracking;
Let the communication flow!

Tip: Emotional connection or engagement with your content increases when you get your audience to identify with the message you want to convey.

Impressive

With this feature, you can add additional content that excites your audience's brain: videos, images, links, interactivity... Whatever you want!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

Visit the Analytics settings;
Activate user tracking;
Let the communication flow!

To remove interactivity it is as easy as clicking on the icon, use the editor to make the changes you want, and click on save.

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

Visit the Analytics settings;
Activate user tracking;
Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

Visit the Analytics settings;
Activate user tracking;
Let the communication flow!

To disable interactivity, it's as simple as clicking on the icon, use the editor to make any desired changes, and click on save.

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

Visit the Analytics settings;
Activate user tracking;
Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

Visit the Analytics settings;
Activate user tracking;
Let the communication flow!

You can use this function to highlight super-relevant data.90% of the information we assimilate comes through sight.

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

Visit the Analytics settings;
Activate user tracking;
Let the communication flow!

Bonnes Pratiques pour des Infographies Impactantes

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

Visit the Analytics settings;
Activate user tracking;
Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

Visit the Analytics settings;
Activate user tracking;
Let the communication flow!

Attention! At Genially, we use AI (Awesome Interactivity) in all our designs, so you can level up with interactivity and turn your content into something that adds value and engages.

Structure

Tip: Interactivity is the key to capturing the interest and attention of your audience. A genially is interactive because your audience explores and engages with it.

Wow!

Tip: Interactivity is the key to capturing the interest and attention of your audience. A genially is interactive because your audience explores and interacts with it.

Communicate

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

Visit the Analytics settings;
Activate user tracking;
Let the communication flow!

Did you know that...In Genially you will find over 1,000 templates ready to showcase your content and 100% customizable, which will help you tell your stories?

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

Visit the Analytics settings;
Activate user tracking;
Let the communication flow!

A cool title

+ info

Did you know we retain 42% more information when the content moves? It is perhaps the most effective resource for capturing your audience's attention.

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

Visit the Analytics settings;
Activate user tracking;
Let the communication flow!

Did you know... In Genially you will find over 1,000 ready-to-use templates that are 100% customizable, which will help you tell your stories?

Design

An awesome title

Contextualize your topic with a subtitle

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

Visit the Analytics settings;
Activate user tracking;
Let the communication flow!

Wow!

Tip: The emotional connection or engagement with your content increases when you manage to make your audience identify with the message you want to convey.

Tip: Emotional connection or engagement with your content increases when you get your audience to identify with the message you want to convey.

Surprising

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

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Activate user tracking;
Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

Visit the Analytics settings;
Activate user tracking;
Let the communication flow!

Did you know...In Genially you will find more than 1,000 templates ready to fill with your content and 100% customizable, which will help you tell your stories?

Did you know we retain 42% more information when the content is moving? It is perhaps the most effective resource to capture the attention of your audience.

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

Visit the Analytics settings;
Activate user tracking;
Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

Visit the Analytics settings;
Activate user tracking;
Let the communication flow!

An awesome title

Contextualize your topic with a subtitle

A great title

+ info

We better grasp visual content. Visual content is associated with cognitive and psychological mechanisms. Things come in through our eyes, the first image is the one that matters. We associate visual content with emotions.

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

Visit the Analytics settings;
Activate user tracking;
Let the communication flow!

Wow!

Tip: The emotional connection or engagement with your content increases when you manage to make your audience identify with the message you want to convey.

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

Visit the Analytics settings;
Activate user tracking;
Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

Visit the Analytics settings;
Activate user tracking;
Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

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Activate user tracking;
Let the communication flow!

Bonnes Pratiques pour des Infographies Impactantes

Identifier les principesessentiels d'une infographie percutante

Start designing with a free template

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Akihabara Presentation Mobile

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Minimal presentation mobile

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Akihabara Presentation

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Modern Presentation

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Vibrant Presentation

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Coworking Presentation

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City Presentation

Transcript

Formation : Maîtriser Canva pour créer des documentsprofessionnels impactants et optimisés.

par Jordan Miloïkovitch,Formateur & Ingénieur pédagogique

Identifier les principesessentiels d'une infographie percutante

Contexte

Une agence en quête d’impact

Sommaire

Pourquoi les infographies sont-elles importantes dans la communication ?

Synthèse

🧠 60 000

fois plus rapide

✨30

fois plus lues

📖65%

de rétention

Principes Fondamentaux d'une Infographie Efficace

Challenge Visuel : Saurez-vous identifier les éléments qui fonctionnentou non

Produireune infographiesur CANVA

Tuto rapide :Comment créer une infographie avec Canva

Et si on passaità l’action ?

Alexandra, Elisa & Romain

Amina, Barbara& Patrice

Louise, Mélanie & Solange

Shahana, Laure& Christophe

Cas pratique

Groupe 1 : Dossier Areva

Groupe 2 :Dossier Safran

Groupe 3 :Dossier Enedis

Groupe 4 :Dossier LCL

Présentation& Feedback

Présentation

DossierAREVA

DossierSAFRAN

DossierENEDIS

DossierLCL

Conclusion

& ressources supplémentaires

Rendre son infographie impactante & intéractive

"Les gens se souviennent de 80% de ce qu’ils voient, contre seulement 20% de ce qu’ils lisent et 10% de ce qu’ils entendent."

— HubSpot, « The Power of Visual Content »

Use timelines

20XX

20XX

20XX

20XX

20XX

Timeline

20XX

20XX

20XX

20XX

20XX

Awesome timeline, step by step

Step 1

Step 2

Step 3

Step 4

Step 5

Step 6

Step 7

Step 8

Step 9

Step 10

Timeline