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Event Planning Risk Management

Ecclesiastical Insurance

Created on March 13, 2025

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Transcript

Welcome to the Event Planning Risk Management course

This training course contains audio which will begin on the next slide.

let's Begin

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Event Planning Risk Management

Start

Getting Started

Click the home button top right to return to the Table of Contents

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Use the left or right arrows to move between slides

Introduction

Weather-Related & Reputational Risks

Safety and Security

Resources

Table of Contents

Event Risk Quiz

Food, Crowd Control & Cybersecurity Risks

Understanding The Risk

Hosting a fundraising event can be a great way to raise money and awareness for a cause, but it also comes with several risks. These include:

  • Financial
  • Legal and Compliance
  • Safety and Security
  • Weather-Related
  • Reputational
  • Technology and Logistics
Crowd Control & Emergency Planning

Crowd control is crucial for ensuring a safe and successful fundraising event. Poor crowd management can lead to:

Safety hazards
Reputational damage
Legal liability
Crowd Control & Emergency Planning

Here are some key considerations to think about:

Estimating attendance Venue selection Establishing points of access and egress Traffic management and parking Developing an emergency evacuation plan Obtaining all necessary permits

Planning and Preparation

Trained security personnel Conducting screening procedures ID ticketing system or wristbands

Security and Staffing

Designated walkways Clear and visible signage Keeping aisles clear and accessible

Crowd Flow and Space Management

PA system Awareness of emergency procedures

Communications and Emergency Response

Food Safety and Contamination

Food safety is crucial to avoid food poisoning incidents and general safety. Some key safeguards are:

  • Proper food hygiene and handling techniques
  • Keeping hot foods above 63℃ and cold foods below 5℃
  • Assessing for food allergies
  • Identifying choking hazards
  • Ensuring compliance with local health departments
  • Use of volunteers versus external caterers
Alcohol

Alcohol can contribute to many serious incidents. Some key precautions are:

Securing liquor licenses

Complying with alcohol service regulations

Ensure all servers have their alcohol service licensing

Restricting or banning alcohol at events with hazardous activities

Restricting consumption to designated areas

Calling 911 if an intoxicated attendee refuses assistance and attempts to drive home

Inflatable Play Structures (Bouncy Castles)

Using an inflatable play structure (e.g., bounce house, slide, or obstacle course) at a fundraising event can be fun for kids but also presents safety risks.

Inflatable Play Structures (Bouncy Castles)

Proper planning, supervision, and adherence to safety guidelines are crucial. Here’s how to ensure safe use:

  • Use only insured and certified providers who follow industry safety standards

Employ a Professional Vendor

  • Opt for a flat, level surface
  • Stay away from hazards (power lines, trees, high winds)

Choose a Safe Location

  • Always use adult supervision
  • Restrict the number and age of children using the inflatable

Supervise Continually

  • Use ground stakes or sandbags
  • Ensure the inflatable is anchored at each tether point
  • Continually monitor windspeed
  • Check for damage (especially along seams before inflating)
  • Monitor air pressure regularly

Secure and Anchor Properly

  • Prohibit use if raining or windy

Weather Considerations

Cash Handling

Handling cash at a fundraising event introduces risks like theft, fraud loss, and mismanagement.

sell tickets in advance, use technology such as POS terminals, or online/mobile payment apps

Minimize cash handling

always have at least two people present

Limit who handles cash

in a cash box, and move large amounts to a secure safe

Lock cash away

tally and log any cash transactions and always require a two-person sign-off

Maintain accurate records

Consider using a professional cash handling company if you anticipate large amounts of cash will be taken during the event

Weather-Related Risks

Being weather-wise is essential when planning a fundraising event, especially if the event involves outdoor activities. Unexpected weather changes can impact attendance, safety, and the overall success of the event.

Weather-Related Risks

How to prepare:

  • Choose the right date and season
  • Closely monitor the weather forecast
  • Be mindful of weather alerts for extreme weather events
  • Have a backup plan and communicate early
  • Implement weather-appropriate safety measures and procedures (e.g., hydration stations)
  • Plan for wind
  • Communicate your plans in advance and clearly specify any weather-related refund policy

Remember that with weather things can go wrong… and quickly!

Weather-Related Risks

How to prepare:

Provide warm-up areas, blankets or warm beverages and ensure pathways are clear

Cold & snow

Secure tents and equipment or postpone the event if too hazardous

Strong winds

Use non-slip mats, ensure proper drainage, and avoid using metal structures or electronics

Rain & thunderstorms

Offer water stations, shaded tents, and encourage sunscreen use

Heat & sun

Weather-Related Risks
  • Communicate backup plans
  • Keep attendees informed by sharing live updates of extreme weather events

Before the event:

  • Clearly indicate shelter areas
  • Specify emergency procedures (if needed)

At the event site:

Reputational Risks

A successful fundraising event can enhance an organization’s image, but if not well-managed, it can also create reputational risks that damage credibility, trust, and future fundraising efforts.

Key risks include:
  • Misuse or mismanagement of funds
  • Poor event planning or execution–leaving a negative impression
  • Association with controversial sponsors or donors
  • Ethical or legal violations
  • Accidents and incidents at the event
  • Inappropriate speakers, entertainment, or content
  • Negative media or social media backlash
  • Lack of inclusivity or cultural sensitivity
Reputational Risks

A disorganized event due to poor scheduling, miscommunication, long lines, or inadequate facilities, can leave attendees with a negative impression of the organization.

Poor Event Planning or Execution
  • Develop a detailed event plan and timeline
  • Conduct a dry run
  • Assign volunteers or staff to handle key responsibilities

How to Prepare

Donors expect transparency. If funds are mismanaged, misallocated, or lack clear reporting, it can lead to accusations of fraud or dishonesty.

The Misuse or Mismanagement of Funds
  • Outline how funds will be used before the event
  • Maintain detailed financial records
  • Provide post-event public reporting (e.g., impact reports)

How to Prepare

If needed, engage a third-party auditor or oversight committee to ensure accountability.

Reputational Risks

Partnering with businesses, individuals, or organizations that have unethical practices or controversial histories can harm credibility.

Association with Controversial Sponsors or Donors
  • Conduct background checks before accepting contributions
  • Ensure partnerships align with the values and mission
  • Decline funding from problematic sources

How to Prepare

Violating fundraising laws, tax regulations, or ethical guidelines can lead to legal action and loss of public trust.

Ethical or Legal Violations
  • Comply with charity laws and tax regulations
  • Obtain permits for raffles, alcohol sales, or other regulated activities
  • Provide receipts and proper documentation for donors

How to Prevent

Reputational Risks

A controversial speaker, offensive joke, or inappropriate entertainment can offend guests and damage reputation.

Inappropriate Speaker, Entertainment, or Content
  • Vet speakers, performers, and activities
  • Establish clear content guidelines for all presentations
  • Have a moderator or PR team ready

How to Prevent

Accidents, fights, thefts, or food poisoning can lead to bad publicity and potential lawsuits.

Safety and Security Incidents
  • Implement crowd control measures
  • Hire trained security if needed
  • Provide first aid stations and emergency response plans
  • Ensure food vendors meet health and safety regulations

How to Prevent

Reputational Risks

If the event is poorly received, misrepresented, or faces a scandal, it can go viral in a negative way.

Negative Media or Social Media Backlash
  • Assign a media relations team to handle press inquiries
  • Monitor social media for negative comments and respond professionally
  • Have a crisis communications plan in place

How to Prevent

If an event excludes certain groups, misrepresents cultures, or fails to be accessible, it can cause reputational harm.

Lack of Inclusivity or Cultural Sensitivity
  • Ensure the event is accessible (e.g., wheelchair ramps or sign language interpreters)
  • Be mindful of cultural and Indigenous acknowledgements
  • Use inclusive language in marketing and programming

How to Prevent

Risk Assessment

A risk assessment involves:

Risk Mitigation Strategies
Risk Identification
Risk Evaluation (Likelihood and Impact)
Crisis Response Plan
Post Event Review
Risk Assessment

Step 1:

Identify the Potential Risks

  • Financial Risks – Theft, mismanagement of cash donations
  • Safety and Security Risks – Medical emergencies, injuries, disruptive behaviour
  • Legal and Compliance Risks – Liability issues, non-compliance with tax and charity regulations
  • Reputational Risks – Negative media coverage, controversial sponsors or donors
  • Operational Risks – Venue cancellations, weather disruptions for outdoor events
Risk Assessment

Step 2:

Evaluate the Risk’s Likelihood and Impact

Step 3:

Determine the Risk Management Strategies

  • Risk Likelihood: Low, Medium or High Risk
  • Risk Impact: Minor, Moderate or Severe
  • Financial Risks – Digital payments, finance team
  • Safety and Security Risks – Emergency response plan, crowd control
  • Legal and Compliance Risks – Permits, waivers
  • Reputational Risks – Vet sponsors, speakers, and entertainers
  • Operational Risks – Contingency plans, test equipment
Risk Assessment

Step 4:

Crisis Response Plan

Step 5:

Post-Event Risk Review and Future Improvements

  • Identify the problem and assess the severity
  • Notify staff, attendees, and sponsors
  • Control media and public messaging
  • Conduct a post-event review
  • Assess the risks that encountered
  • Gather feedback
  • Make necessary adjustments for future events
Risk Transfer

Use third-party vendors wherever possible, and:

  1. Have a contract or written agreement
  2. Obtain proof of general liability insurance
  3. Ask for copies of applicable permits
  4. Confirm scope of work
  5. Request references of past work

Risk Transfer

Terminate the activity if the risks associated are too extreme, such as:

Skydiving and bungee jumping
High-risk stunts or dares
Polar plunges
Excessive alcohol or gambling based events
Eating challenges, extreme fasting or endurance challenges
Use of live animals (e.g., rodeos)
Waivers

A waiver helps protect your organization from legal liability by ensuring participants acknowledge and accept any risks involved.

Waivers

Waivers should:

State Participant Agreement
Include an Indemnification Clause
Clearly Define Risks
State Parental Acknowledgement for Children
Be Reviewed by Legal Counsel
Include Emergency Contact & Medical Information
First-Aid Requirements
First-Aid Kit
  • Adhesive bandages and gauze pads
  • Antiseptic wipes and adhesive tape
  • Ointments for minor burns or rashes
Emergency Procedures
  • Clear procedures for responding to medical emergencies
  • Calling 911 if necessary
  • Emergency contact numbers on hand
Incident Reporting
  • Accident log with location and circumstances
  • First-Aid treatments administered
  • Follow-up actions taken
Trained Personnel
  • Event staff trained in First Aid and CPR
  • Designated person to communicate with local emergency services

Volunteer Management

Communicate and Coordinate

  • Recruit and retain volunteers
  • Designate a volunteer coordinator
  • Leverage technology for quick updates
  • Motivate, engage, and say thank you

Training and Orientation

  • Conduct training to review expectations
  • Outline emergency procedures
  • Give clear instructions
  • Provide an event checklist and name tags
  • Pair new and experienced volunteers

Clear Roles and Responsibilities

  • Outline all roles (e.g., registration desk, set-up/tear-down, food & beverage service, crowd control)

Background Checks

  • Conduct background checks
  • If the event involves children, youth, or vulnerable adults – also conduct a Vulnerable Sector Check

Additional Resources

Click on an image below for more information.

Bouncy Castles and Other Inflatable Amusement Rides
Protect Your Volunteers, Your Staff and the Communities You Serve
Best Practices for the Safe Set-Up & Operation of an Inflatable Amusement Device

Event Planning Risk Management

Quiz

Start

Question 1

Which of the following is NOT a recommended food safety practice when providing food and drink at an event?

Keeping hot foods above 63°C and cold foods below 5°C

Ignoring potential choking hazards for adult guests

Assessing for food allergies among attendees

Following all local health department regulations for food handling

1/10

Question 1

Which of the following is NOT a recommended food safety practice when providing food and drink at an event?

Correct!

Keeping hot foods above 63°C and cold foods below 5°C

Ignoring potential choking hazards for adult guests

Assessing for food allergies among attendees

Following all local health department regulations for food handling

Next

1/10

Question 1

Which of the following is NOT a recommended food safety practice when providing food and drink at an event?

Incorrect

Keeping hot foods above 63°C and cold foods below 5°C

Ignoring potential choking hazards for adult guests

Assessing for food allergies among attendees

Following all local health department regulations for food handling

Return

1/10

Question 2

What is a best practice for safely handling cash at a fundraising event?

Allow volunteers to manage cash independently for faster service

Keep all cash in one unlocked location for easy access

Use only one payment method to simplify accounting

Always have at least two people present when handling or counting cash

2/10

Question 2

What is a best practice for safely handling cash at a fundraising event?

Correct!

Allow volunteers to manage cash independently for faster service

Keep all cash in one unlocked location for easy access

Use only one payment method to simplify accounting

Always have at least two people present when handling or counting cash

Next

2/10

Question 2

What is a best practice for safely handling cash at a fundraising event?

Incorrect

Allow volunteers to manage cash independently for faster service

Keep all cash in one unlocked location for easy access

Use only one payment method to simplify accounting

Always have at least two people present when handling or counting cash

Return

2/10

Question 3

Which of the following is the LEAST effective weather preparedness strategy for an outdoor event?

Checking historical weather trends to choose the best season and time of day

Using reliable weather apps and setting severe weather alerts

Having a backup indoor venue or weather-resistant tents available

Waiting until the last minute to notify attendees about weather-related changes

3/10

Question 3

Which of the following is the LEAST effective weather preparedness strategy for an outdoor event?

Correct!

Checking historical weather trends to choose the best season and time of day

Using reliable weather apps and setting severe weather alerts

Having a backup indoor venue or weather-resistant tents available

Waiting until the last minute to notify attendees about weather-related changes

Next

3/10

Question 3

Which of the following is the LEAST effective weather preparedness strategy for an outdoor event?

Incorrect

Checking historical weather trends to choose the best season and time of day

Using reliable weather apps and setting severe weather alerts

Having a backup indoor venue or weather-resistant tents available

Waiting until the last minute to notify attendees about weather-related changes

Return

3/10

Question 4

Which of the following is NOT one of the key components of a Risk Assessment?

Social Media Engagement Plan

Risk Identification

Crisis Response Plan

Risk Evaluation (Likelihood and Impact)

4/10

Question 4

Which of the following is NOT one of the key components of a Risk Assessment?

Correct!

Social Media Engagement Plan

Risk Identification

Crisis Response Plan

Risk Evaluation (Likelihood and Impact)

Next

4/10

Question 4

Which of the following is NOT one of the key components of a Risk Assessment?

Incorrect

Social Media Engagement Plan

Risk Identification

Crisis Response Plan

Risk Evaluation (Likelihood and Impact)

Return

4/10

Question 5

Which of the following is a recommended step when working with third-party vendors to help transfer risk?

Skip the licensing check if the vendor has good online reviews

Avoid asking for permits to streamline event planning

Ensure you have a signed contract and request to be added as an “Additional Insured” on their insurance policy

Rely solely on a handshake agreement to build trust

5/10

Question 5

Which of the following is a recommended step when working with third-party vendors to help transfer risk?

Correct!

Skip the licensing check if the vendor has good online reviews

Avoid asking for permits to streamline event planning

Ensure you have a signed contract and request to be added as an “Additional Insured” on their insurance policy

Rely solely on a handshake agreement to build trust

Next

5/10

Question 5

Which of the following is a recommended step when working with third-party vendors to help transfer risk?

Incorrect

Skip the licensing check if the vendor has good online reviews

Avoid asking for permits to streamline event planning

Ensure you have a signed contract and request to be added as an “Additional Insured” on their insurance policy

Rely solely on a handshake agreement to build trust

Return

5/10

Question 6

What are some types of event risks?

Reputational, Social Media, Safety and Security, Legal and Compliance

Legal and Compliance, Reputational, Financial, Weather-Related

Safety and Security, Technology and Logistical

Both B and C

6/10

Question 6

What are some types of event risks?

Correct!

Reputational, Social Media, Safety and Security, Legal and Compliance

Legal and Compliance, Reputational, Financial, Weather-Related

Safety and Security, Technology and Logistical

Both B and C

Next

6/10

Question 6

What are some types of event risks?

Incorrect

Reputational, Social Media, Safety and Security, Legal and Compliance

Legal and Compliance, Reputational, Financial, Weather-Related

Safety and Security, Technology and Logistical

Both B and C

Return

6/10

Question 7

Which of the following could pose a reputational risk to your organization during a fundraising event?

Associating with a controversial sponsor

Offering diverse and inclusive programming

Clearly communicating your event’s purpose

Ensuring transparent use of funds

7/10

Question 7

Which of the following could pose a reputational risk to your organization during a fundraising event?

Correct!

Associating with a controversial sponsor

Offering diverse and inclusive programming

Clearly communicating your event’s purpose

Ensuring transparent use of funds

Next

7/10

Question 7

Which of the following could pose a reputational risk to your organization during a fundraising event?

Incorrect

Associating with a controversial sponsor

Offering diverse and inclusive programming

Clearly communicating your event’s purpose

Ensuring transparent use of funds

Return

7/10

Question 8

What is one important element to include in a participant waiver to help limit your organization’s legal liability?

A section asking participants to rate their experience

A reminder that participants can sue if they change their mind

A request for social media handles

A clear description of potential risks involved in the event

8/10

Question 8

What is one important element to include in a participant waiver to help limit your organization’s legal liability?

Correct!

A section asking participants to rate their experience

A reminder that participants can sue if they change their mind

A request for social media handles

A clear description of potential risks involved in the event

Next

8/10

Question 8

What is one important element to include in a participant waiver to help limit your organization’s legal liability?

Incorrect

A section asking participants to rate their experience

A reminder that participants can sue if they change their mind

A request for social media handles

A clear description of potential risks involved in the event

Return

8/10

Question 9

What is an important first aid preparation step for event organizers?

Letting emergency services (911) handle everything, so no plan is needed

Stocking a first aid kit with bandages, antiseptics, and commonly used medications

Asking untrained volunteers to respond to medical emergencies

Only reporting major incidents that require hospitalization

9/10

Question 9

What is an important first aid preparation step for event organizers?

Correct!

Letting emergency services (911) handle everything, so no plan is needed

Stocking a first aid kit with bandages, antiseptics, and commonly used medications

Asking untrained volunteers to respond to medical emergencies

Only reporting major incidents that require hospitalization

Next

9/10

Question 9

What is an important first aid preparation step for event organizers?

Incorrect

Letting emergency services (911) handle everything, so no plan is needed

Stocking a first aid kit with bandages, antiseptics, and commonly used medications

Asking untrained volunteers to respond to medical emergencies

Only reporting major incidents that require hospitalization

Return

9/10

Question 10

Which of the following is a recommended safety measure for an event held in hot and sunny conditions?

Avoid providing shade to encourage attendees to stay active

Use metal structures to reflect sunlight and keep the area warm

Offer free water stations and shaded areas to prevent dehydration

Cancel the event immediately if the temperature rises too high

10/10

Question 10

Which of the following is a recommended safety measure for an event held in hot and sunny conditions?

Correct!

Avoid providing shade to encourage attendees to stay active

Use metal structures to reflect sunlight and keep the area warm

Offer free water stations and shaded areas to prevent dehydration

Cancel the event immediately if the temperature rises too high

NEXT

10/10

Question 10

Which of the following is a recommended safety measure for an event held in hot and sunny conditions?

Incorrect

Avoid providing shade to encourage attendees to stay active

Use metal structures to reflect sunlight and keep the area warm

Offer free water stations and shaded areas to prevent dehydration

Cancel the event immediately if the temperature rises too high

Return

10/10

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Ecclesiastical Insurance is a specialist provider of unique insurance solutions and services dedicated to the protection and preservation of Canada's distinct communities, cultures, and heritage. We are proud to be part of the Benefact Group - a charity owned, international family of financial services companies that gives all available profits to charity and good causes. We are rated "A" (Excellent) by A.M. Best. For more information on our products and unique Risk Management services, please visit www.ecclesiastical.ca.