Influencers

Influencers

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Ymran and Lucien

An influencer is someone who uses social media in order to influence other people. They promote produts for some brands and try to make people buy them.

Influencers

Micro Influencers

Inluencers with > 1,000 followers

Marco Influencers

Inluencers with > 100,000 followers

Celebritries

Inluencers with > 1,000,000 followers

Some influencers give fake opinion, trhey don't agree with what they say about the products

Some cpmpanies like Tobacco use loophole of the law to promote their products

It can be unclear whether something is an ad or not

Fake advertising

Law

Advertisement

Risks about social media

Influencers

Inflluencers

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Influencers

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Influencers

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Thanks for Listening

The social media influence is still growing, make sure to protect yourself.

• have a tight-knit relation ship with their audience
• cover a wide range of niches
• have higher engagement and conversion rates
• are often cheaper than big influencers

• Have a large, divers audience with a broader reach
• Have a well-established position within a given community
• Are experienced in working with brands

• Have a vast audience
• Can achieve great reach
• Are highly professionnal
• Can help you grow brand awareness and position your products
• Already have a large marketing potential you can tap into