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Chapter 12 Using Language Effectively

Damian Samsonowicz

Created on March 13, 2025

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Chapter 12 Using Language Effectively

08

Objectives

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Understand the difference between denotative and connotative

Understand the difference between different literary language devices

Understand how to use appropriate language

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Denotative vs Connotative

  • Denotative
    • Literal dictionary definition
    • What it actually is
  • Connotative
    • The feelings, thoughts, beliefs, themes, etc associated with a word

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Literary Devices

Imagery

Creating different mental images of an object, place, or thing

Repetition

Using the same word or set of words to invoke meaning

Simile

Used to create a comparision by using "like" or "as"

Antithesis

Juxtaposition of ideas or the opposite of statements located right next to each other

Metaphor

Used to create a comparision without using "like" or "as"

Alliteration

Repeating intial consonant in close or adjoining words

08

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Using Appropriate Language

  • Occasion
    • Tone, Purpose, Formality
  • Audience
    • Values, Beliefs, Demographics, Knowledge
  • Topic
    • Clarity, Relevance, Emotional Impact
  • Speaker
    • Expertise, Honesty, Respect

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