MUSEUM- Harry potte

HARRY POTTER

MUSEUM

Hello Everyone !

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Welcome to our Harry Potter virtual museum. Here is the museum's map with the different rooms you can click on. By visiting each room, you will understand how the harry potter books series were and are still a major success. Good visit !

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“The Magic Behind Harry Potter: How the Series Creates Lasting Connections with Readers"

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Author

J.K. Rowling was born July 31, 1965 at Yate, near Bristol, England, she is a British author and the creator of the popular and critically acclaimed Harry Potter series, about a young sorcerer in training.

The Harry Potter series achieved immense success . During your visit, you will understand why it resonated with audiences for decades.

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There are 8 novels:

Harry Potter and the Sorcerer’s Stone – 1997 Harry Potter and the Chamber of Secrets – 1998 Harry Potter and the Prisoner of Azkaban – 1999 Harry Potter and the Goblet of Fire – 2000 Harry Potter and the Order of the Phoenix – 2003 Harry Potter and the Half-Blood Prince – 2005 Harry Potter and the Deathly Hallows – 2007

Novels

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MAP OF MUSEUM

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Room 2

Universal themes and relatable characters

THE STRUGGLE BETWEEN GOOD AND EVIL

FRIENDSHIP AND LOYALTY

COMING OF AGE STORY

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Harry Potter : an Engaging Plot and Magical World

Immersive world building:

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SENSE OF BELONGING

MAGIC AS A METAPHOR

HOGWARTS AND THE HOUSES

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CULTURAL IMPACT AND FANDOM

GENERATIONAL APPEAL

FANDOM AND FAN THEORIES

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POSITIVE MESSAGES AND MODELS

J.K. Rowling’s Harry Potter series is much more than a tale of magic and adventure. This book learn powerful lessons and a deeply rich world,characters inspired many peoples. Through the journeys of Harry, Hermione, Ron, and others, the books explore important themes like courage, love, justice, and the value of hard work.They have many differences but it's why it's a good team and powerful.That’s what makes the series so unforgettable, no matter how old you are.

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POSITIVE MESSAGES AND MODELS

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Marketing techniques

Consistency and World-Building Over Time

Evolving plot

Consistency in writing

Marketing and Timing

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CONCLUSION

How does the Harry Potter series create lasting connections with readers ?

• TECHNIQUES : (= the author's intentions)

• Engaging plot
• Character development
• Sense of Belonging;
• Consistency of world building
• Marketing & timing.

• THEMES:
• Universal themes
• Relatable characters

• Positive role models & messages;
• IMPACTS:
• Sense of Belonging
• Cultural Impact
• Fandom

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The overarching conflict between Harry and Voldemort symbolizes the eternal battle between good and evil, something that is universally understood and appeals to all cultures and societes

Consistency in writing:

J.K. Rowling kept a consistent narrative arc throughout the series. The books gradually grew in complexity and tone, mirroring the characters’ and readers' own development. The books grew with the readers. This consistency in world-building and character development made readers eager to return to the world of Hogwarts year after year.

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Our sources

https://harrypotteradueinceparticipationandfandom.wordpress.com/2017/05/18/harry-potter-audience-participation-and-fandom/ https://blog.mindpeers.co/exploring-harry-potter-through-the-lens-of-psychology https://www.oxfordhomeschooling.co.uk/english-2/the-enduring-popularity-of-harry-potter/ https://www.fantasywritingschool.com/blog/what-makes-harry-potter-so-memorable-and-how-to-incorporate-those-elements-into-your-own-worldbuilding/ https://thefriendlyeditor.com/2013/07/18/story-structure-rowling-potter/ https://literaryodyssey.com/blog/character-depth-and-evolution-in-j-k--rowling-s--harry-potter--series https://www.hec.edu/en/harry-potter-marketing https://www.britannica.com/topic/Harry-Potter https://www.britannica.com/topic/Harry-Potter-and-the-Philosophers-Stone https://www.singularitiesjournal.com/wp-content/uploads/2019/04/Journal-Vol-3-Issue-1-Final-02-01-2016.pdf#page=59 https://www.harrypotter.com/fr/writing-by-jk-rowling https://www.sparknotes.com/lit/harrypotter/character/harry-potter/ https://www.studocu.com/row/document/university-of-the-punjab/poetry/harry-potter-themes/71825043 https://www.vox.com/culture/2017/6/26/15856668/harry-potter-20th-anniversary-explained https://www.kingswomeninlaw.com/post/feminist-role-models-in-the-harry-potter-series https://www.theguardian.com/business/2005/jun/26/media.books https://www.theodysseyonline.com/harry-potter-will-always-be-my-role-model https://theravensquarter.com/harry-potter-a-study-in-worldbuilding/

Perfect timing:

The release of Harry Potter and the Philosopher’s Stone in 1997 came at a pivotal cultural moment. During the late 1990s, fantasy literature was still a niche interest: popular among dedicated readers but not yet fully embraced by mainstream audiences. At the same time, there was a growing appetite for immersive stories, especially among younger readers, fueled by an increasing interest in fantasy and adventure. Rowling’s book arrived just before a major wave of fantasy-based media hit the mainstream (such as The Lord of the Rings film trilogy and The Chronicles of Narnia adaptations), allowing Harry Potter to be one of the first series to truly bridge the gap between niche genre fiction and mass-market appeal.

Marketing stategy:

Engaging Plot

Mystery and adventure

Each book has its own mystery that ties into the larger plot, keeping readers engaged and excited. During the whole plot, Rowlig weaves hints and foreshadowing that rewards long-term readers and keeps them invested in the story.

Interest + entertainement

Variety of magical elements

The world feels rich and exiting thanks to the wide range of magical details These elements are specific to the series and create a one-of-a-kind world. This specialness srtikes the reader and makes the Harry Potter world unforgettable. For exampe:

• Magical sports: Quidditch
• Magical creatures: Hippogriffs, House elves...
• Spells: Expelliarmus, Expecto Patronum...

The four Hogwarts Houses (Gryffindor,Slytherin,Hufflepuff and Ravenclaw) became a way for fans to feel a sense of identification. Whether someone identifies as a Gryffindor for bravery or as a Ravenclaw for intelligence, the Houses offer fans à sense of ccommunity within the larger Harry Potter world. JK rowling intentionnally adds numerous elements to create a sense of belonging and attachemnt to the Harry Potter world.

The books initially targeted children and young adults,but as the series grew darker and more complex, as it also attracted an older audience. This effect is called cross-generational appeal and it helped build a massive, worldwide fandom.

The series follows Harry and his friends. These characters grow throughout the books: we are introduced to them as children and we follow their evolution until they become adults. This coming of age element made the books appealing to readers of all ages.

Charcter developpement:

1.Diverse cast of characters

2.Chacater growth:

All characters, primary of secondary, evolve during the series. They also evolve with the reader, as he is also growing older and more mature througout the books. He therefore gets attached with the charcters and the plot becomes more engaging, as he indentifies with them. Books like the cursed child (last one) develop these characters even further, until describing their carrers and kids, 20years later

Harry Potter offers a wide range of characters, each with unique qualities. Characters the reader can identify with: - the protagonist Harry, -the clever and brave Hermione, - the loyal Ron. Even secondary characters like Neville, Luna, and Hagrid become beloved, thanks to their depth and growth throughout the series.

The magic in Harry Potter is more than just spell and wands : in the Harry Potter's books there is metaphor of discovering one's potential who find a power within, and confronting challenges. The magic allows people to connect with their inner child and dream about an alternate reality

The Harry Potter series created one one of the largest and most active fandoms in the world. Fans did not only read the books, but they also engaged in fan theories, fan fiction, online communities, and fan events like midnight book releases. This sense of belonging and community amlified the fandom therefore further amplified the series popularity.

Cross- media sucess

The transition from books to movies was another major factor in the series’ success. The films reached a wider audience, and the global appeal of the movies helped boost book sales, keeping the Harry Potter phenomenon alive for years. Numerous games and activites were based the harry potter series, also helping to develop the series' fame.

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• Harry Potter accesories, costumes, hats...

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Intricate World-Building

J.K. Rowling created a deeply immersive world filled with magical creatures, spells, and traditions that feel as if they could exist alongside our own. The Wizarding World is both fantastic and relatable, which allows readers to escape into a universe while maintaining a sense of connection to the real world.

• + wishful identification

Intricate World-Building

J.K. Rowling created a deeply immersive world filled with magical creatures, spells, and traditions that feel as if they could exist alongside our own. The Wizarding World is both fantastic and relatable, which allows readers to escape into a complete other universe.

• This world, through many diffrent tecniques (that you will discover during your visit), like positive role models, also create wishful identification; which refers to people's desire to become or to act in the same way as a certain character.

3. Complex villains

Characters like Voldemort and Draco Malfoy are not just "evil" for the sake of being evil. Their motivations, backstories, and struggles are explored in depth, making them more complex and interesting than traditional villains. ex: In the last books, the reader explores Voldemort's childhood and adolescence through Dumbeldore's memories. Also, readers can have torn feeling about some of the "evil" characters: ex: Draco Malfoy could be considered evil, as he killed Dumbeldore in the Half blood prince. However, in the Deathly Hallows, he protects Harry when Bellatrix Lestrange captured him. This elements create "evil" characters with complexity, depth, and personality worthy of attention.

Evolving plot

While each book has its own storyline, Rowling skillfully wove a broader, overarching narrative that spanned the entire series. Hints and clues planted early on (ex: the mystery of Horcruxes or the prophecy about Harry and Voldemort) became crucial to the final resolution. This layered approach gave readers the rewarding experience of piecing together a much larger puzzle. Readers were excited to see how the various plot points and mysteries would resolve and link. All of these elements kept the fans deeply invested.

Some examples of subplots:

• Severus Snape's childhood & love for lily
• The horcruxes
• Dobby, Hargid's giant brother
• The weasley's life

The biggest reasons of Harry Potter is a success is the friendship between Harry,Hermione and Ron. They are the best trio and they represented real good love and friendships. They are the favorite characters of readers.