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Module Commercial 245H
Sylvie
Created on March 11, 2025
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Transcript
Session mars 2025
01
Etude de marché global
Evolution du secteur, chiffres clés, tendances de consommation
02
Etude de marché local
Zone de chalandise, clientèle, concurrence
03
Marketing stratégique
Positionnement, FCS, avantages concurrentiels
04
Marketing opératinnel
4 P et plus