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Module Commercial 245H
Sylvie
Created on March 11, 2025
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Transcript
01
Evolution du secteur, chiffres clés, tendances de consommation
Etude de marché global
Zone de chalandise, clientèle, concurrence
02
Etude de marché local
03
Positionnement, FCS, avantages concurrentiels
Marketing stratégique
4 P et plus