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Transcript
AGENDA
Who: FY26 Vision + Team Level Focus Areas
What/How: FY26 Enablement Program Highlights
When: Pilot-to-Launch Timeline
WHO: Vision + Team Level Focus Areas
Our vision is your vision, aligned to Certinia's GTM priorities and forward focused.
More specifically
WHO: Vision + Team Level Focus Areas
Is there an enablement delivery framework shaping the programs highlighted today?
Yes, it's rooted in Kolb's Experiential Learning Theory, if you want to dig deeper in your own time.
That said, here's the bottom line....
WHO
Now: Team members have solidified focus areas across the business, acting as designated global program managers.
Then: Team members provided ad hoc enablement support and/or acted as a regional point of contact.
WHO
FY26 Strategy: Role Based Focus Areas (Market/Region Agnostic)
- BDRs- Onboarding and Ongoing Learning
- Partner and Alliance Managers (Internal)
- AEs-Onboarding
- Presales
- Product Enablement (All GTM Roles)
AE + Addt. Internal Audiences as Pertinent
WHAT/HOW: FY26 Core Programs
Role Based, Ongoing Learning
New Hire Onboarding
Sales Leadership
Product
Worth mentioning....
WHEN: Pilot-to-Launch Timeline
H1 Global Corporate Enablement Calendar- Released Last Week via #sales-global slack
Mission 1 Here you can put an important title
Question 3/4
Mission 1 Here you can put an important title
Question 4/4
Mission 4 Here you can put an important title
Question 1/4
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Back
In H1, we're focused on program builds that prioritize the skills and outputs that impact all regions and markets, w/ alignment in mind. In H2, additional workstreams will begin with market specific or regionally specific outputs as appropriate.
Audience: RVPs, AVPs, Presales/Partner Leaders Delivery Style: VILT Workshop (2 hrs) 3rd Party SMEs where budget/timing allows Frequency: Quarterly KPIs/Measurements: GTM Retention / Turnover %, Session Attendance %, Session Knowledge Check Completion/Engagement Results, Standardized Quarterly Enablement Survey
Audience: BDRs, AEs, Presales, Sales Leadership, Partner/Alliance Managers, Value Engineers, Marketing Delivery Style: - VILT (3-4x per month, 45 min on average)
- Self-Learning Paths (released via Seismic, in alignment w/ H1 calendar)
- Virtual Certifications (released via Seismic, in alignment w/ H1 calendar)
Frequency: Weekly KPIs/Measurements: Direct (Session attendance %, Session knowledge check completion/results, Quarterly Standardized Enablement Survey) and Indirect (GTM W/L %, GTM Attainment to Quota, GTM Pipeline Coverage)
REPITITION (is the mother of learning) And...practice makes perfect.
Regular stakeholder validation will continue in FY26. Gone are the days of enablement content or programs developed in a vaccum. AVP/RVP monthly check ins will continue in FY26.
Periodic releases + pilot efforts will ensure continued GTM productivity and enablement impact. Changes are already in motion, with releases to follow throughout the year.
A brief enablement survey will be released each quarter. Rather than relying soley on conversational feedback, enablement will compare qualitative and quantitative responses from the field QoQ, YoY.
Seismic remains our GTM communication conduit and single source of record. It serves three main purposes as an all-in-one content management, LMS/certification tool, and method for prospect and customer facing outreach.