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"big. beefy. bliss." MacDonald's Advertisement
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Created on March 8, 2025
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Transcript
"big. beefy. bliss."MacDonald's Advertisement
João Abrantes nº16, 11ºH
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Advertisement analysis - Headline
""big. beefy. bliss."" The alliteration creates a catchy, memorable phrase that emphasizes indulgence, size, and satisfaction. It reinforces the idea that McDonald's burgers are large, meaty, and appealing.
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Advertisement analysis - Visual Elements
The ad uses McDonald's signature red and yellow, which evoke hunger and excitement. Burger Presentation: The three burgers appear larger than life, with melted cheese, fresh lettuce, and soft buns. This exaggerated visual makes them look more appealing. Lighting & Focus: The close-up, well-lit image highlights the juiciness and texture of the burgers, making them irresistible for consumers.
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Advertisement analysis - Target Audience
-Meat Lovers & Indulgence Seekers: The focus on "big" and "beefy" suggests it's aimed at those looking for a hearty meal.-Existing Customers: The ad showcases familiar favorites like the Big Mac while introducing a premium Angus burger. -Casual Fast-Food Eaters: The ad’s simplicity and directness make it appealing to anyone looking for a satisfying meal.
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Advertisement analysis - Product Placement
Featured Burgers: - Double Quarter Pounder with Cheese – Appeals to those who love classic, cheesy, meaty burgers. - Big Mac – A flagship product, instantly recognizable, reinforcing brand identity. - Angus Deluxe Third Pounder – Targets premium customers looking for a more upscale burger. Strategy: By displaying multiple burgers, McDonald's caters to different tastes, ensuring broad appeal.
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Advertisement analysis - Marketing Techniques Used
-Emotional Appeal: The ad suggests that eating these burgers will bring blissful satisfaction. -Descriptive & Persuasive Language: The choice of words like "big" and "bliss" creates a strong sensory impression. -Product Variety: The different burger options ensure there's something for everyone.
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