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Qualify a lead
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Created on March 3, 2025
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How to...
Qualify a lead
Qualifying Leads
BANT
Lead Scoring
ICP
ICP
Creating an Ideal Customer Profile (ICP) involves defining the characteristics of the most valuable customers for the business. This process helps sales teams focus on leads that closely match the ICP, ensuring that their efforts are directed towards prospects with the highest potential for conversion.
BANT
The BANT (Budget, Authority, Need, Timeline) framework helps you understand if it is a realistic lead. Does your lead have the budget? Does your lead have the authority? Do they have a genuine need for your service? Is there a realistic timeframe for a decision?
Lead Scoring
Lead scoring involves assigning point values to different lead attributes and behaviours, such as website visits, form submissions, and email opens. This system helps you identify which marketing qualified leads might be 'sales-ready' based on their engagement and interaction with your marketing efforts.