From the streets of Harlem to the world, FUBU became more than just a brand—it was a movement. It represented culture, community, and confidence. But what if FUBU made a comeback today?"
"Fashion is cyclical. What was once the height of culture often finds its way back into the mainstream. Could FUBU reinvent itself to fit today’s market? Let’s explore what that could look like."
00:30
Celebrity influence was key in FUBU’s rise. If a new generation of artists and influencers embraced the brand, could it reclaim its throne in urban fashion?
00:30
Fashion fades, but style is eternal. – Yves Saint Laurent
"For Us, By Us." – The FUBU Motto "The culture decides what’s hot. The people make the movement."
00:30
FUBU by the Numbers
$350M+ Sales – Peaked in 1998 after launching in 1992 with a $100K investment. $12.1M Revenue – Estimated 2024 annual earnings, with $4.9M from eCommerce. Global Expansion – Sold in Saudi Arabia, China, Korea, Japan, and South Africa. Product Range – Includes clothing, footwear, eyewear, belts, and fragrances. Key Collaborations – Partnered with Puma (2018), Century 21 (2019), Eye Candy (2020) Cultural Impact – Featured in "Atlanta," Solange’s music, and hip-hop history.
Timeline
FUBU x Puma
2018
Century 21 Partnership
2019
FUBU FRAMES
2020
00:30
FUBU was never just about clothing—it was about community, culture, and confidence. The question isn’t ‘Can FUBU return?’ The question is: ‘What if it did?’"
The Culture Never Dies. The Legacy Evolves.
Support the Movement – Rock the look. Share the vision. Keep FUBU alive.
Join the Conversation – Tag us, use #WhatIfFUBU, and share your FUBU moments.
Be the Change – Demand the comeback. Vote with your voice. Shape the future.
Fubu
Rondarius Bradley
Created on March 1, 2025
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Transcript
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00:30
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WHAT IF FUBU?
Reimagining the Legacy of a Cultural Icon
00:30
From the streets of Harlem to the world, FUBU became more than just a brand—it was a movement. It represented culture, community, and confidence. But what if FUBU made a comeback today?"
"Fashion is cyclical. What was once the height of culture often finds its way back into the mainstream. Could FUBU reinvent itself to fit today’s market? Let’s explore what that could look like."
00:30
Celebrity influence was key in FUBU’s rise. If a new generation of artists and influencers embraced the brand, could it reclaim its throne in urban fashion?
00:30
Fashion fades, but style is eternal. – Yves Saint Laurent
"For Us, By Us." – The FUBU Motto "The culture decides what’s hot. The people make the movement."
00:30
FUBU by the Numbers
$350M+ Sales – Peaked in 1998 after launching in 1992 with a $100K investment. $12.1M Revenue – Estimated 2024 annual earnings, with $4.9M from eCommerce. Global Expansion – Sold in Saudi Arabia, China, Korea, Japan, and South Africa. Product Range – Includes clothing, footwear, eyewear, belts, and fragrances. Key Collaborations – Partnered with Puma (2018), Century 21 (2019), Eye Candy (2020) Cultural Impact – Featured in "Atlanta," Solange’s music, and hip-hop history.
Timeline
FUBU x Puma
2018
Century 21 Partnership
2019
FUBU FRAMES
2020
00:30
FUBU was never just about clothing—it was about community, culture, and confidence. The question isn’t ‘Can FUBU return?’ The question is: ‘What if it did?’"
The Culture Never Dies. The Legacy Evolves.
Support the Movement – Rock the look. Share the vision. Keep FUBU alive.
Join the Conversation – Tag us, use #WhatIfFUBU, and share your FUBU moments.
Be the Change – Demand the comeback. Vote with your voice. Shape the future.
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For Us, By Us – Always