communication digitale

communication digitale

Connaître les réseaux sociaux

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Les reseaux sociaux

Panorama

Avantages et inconvénients

Comment les choisir ?

Gourmet Allergique est une jeune entreprise installée à Béthune, spécialisée dans la fabrication de plats et de desserts sans allergènes. Nous avons à cœur de proposer des repas savoureux et sûrs pour les personnes souffrant d’allergies alimentaires, qu’il s’agisse d’intolérance au gluten, au lactose, aux fruits à coque ou à d’autres allergènes courants. En tant que jeune entreprise, notre visibilité est encore limitée. Les réseaux sociaux représentent donc un levier stratégique pour :✔️ Accroître notre notoriété et faire connaître nos produits. ✔️ Éduquer et sensibiliser sur les enjeux des allergies alimentaires. ✔️ Créer une communauté engagée autour de notre marque. ✔️ Attirer de nouveaux clients et fidéliser ceux qui nous font déjà confiance. À travers cette analyse, nous allons découvrir quelles plateformes sont les plus adaptées à notre activité et comment les exploiter efficacement.

Stratégies de contenu adapté

Cas pratiques

Conclusion

Facebook

Communauté et groupes, partage d’actualités, Facebook Ads.

INSTAGRAM

Visuel attractif, stories et reels, influenceurs.

PINTEREST

Inspirations visuelles, recettes enregistrables, trafic vers un site web.

Panorama

A great title

‘Including quotes always reinforces our presentation. It breaks the monotony’

Genially

Exhibition Room

Here you can put a highlighted title

A great title

Administration Room

Bring your content to life and take it to the next level

Here you can put a standout title, something that captivates your audience.

Classroom

I am a great subtitle, ideal for providing more context about the topic you are going to discuss. Step-by-step interactive visual communication:

• Plan the structure of your communication.
• Prioritize it and give visual weight to the main points.
• Define secondary messages with interactivity.
• Establish a flow through the content.
• Measure the results.

Write a great headline

Gourmet Room

‘Use this space to write a quote. And remember: always name the author’

Genially

Describe the problem you are going to solve and, above all, the reason why your idea is interesting.

• Use timelines.
• It is animated and interactive.
• It excites the brain through multimedia elements.
• Do not overdo the bullet points 🙃​.

• It is clear and structured
• It tells stories hierarchically.
• It matches your audience.
• Adjusts fonts and colors to the theme.
• Includes images and entertains.
• Represents data with graphs.

Energize your content and take it to the next level

That excite and spark the audience's interest: 'The eyes, chico. They never lie'. This will help you make a 'match' with your audience. Leave them speechless! When giving a presentation, you should pursue two goals: convey information and avoid yawns. To achieve this, it can be a good practice to create an outline and use words that will be etched in your audience's minds. If you want to provide additional information or elaborate on the content in more detail, you can do so through your oral presentation. We recommend that you train your voice and rehearse: the best improvisation is always the most practiced!

The window allows you to add broader content. You can enrich your Genially by incorporating PDFs, videos, text… The content of the window will appear when clicking on the interactive element. What you read: interactivity and animation can turn the dullest content into something fun. At Genially, we use AI (Awesome Interactivity) in all our designs, so you can level up with interactivity and turn your content into something that adds value and engages. Demonstrating enthusiasm, smiling, and maintaining eye contact with your audience can be your best allies when telling stories.

Did you know that...

The window allows you to add broader content. You can enhance your genially by incorporating PDFs, videos, text… The content of the window will appear when clicking on the interactive element. What you read: interactivity and animation can make boring content fun. In Genially, we use AI (Awesome Interactivity) in all our designs, so you can level up with interactivity and turn your content into something that adds value and engages.

Link

Energize your content and take it to the next level

that excite and awaken the audience's interest: 'The eyes, chico. They never lie'. This will help you 'match' with your audience. Leave them speechless! When delivering a presentation, you should pursue two objectives: convey information and avoid yawning. To achieve this, it may be a good practice to create an outline and use words that will be etched in your audience's mind. If you want to provide additional information or elaborate on the content in more detail, you can do so through your oral presentation. We recommend that you train your voice and rehearse: the best improvisation is always the one that has been worked on the most!

The window allows you to add more extensive content. You can enrich your genially by incorporating PDFs, videos, text... The content of the window will appear when clicking on the interactive element. What you read: interactivity and animation can turn the most boring content into something fun. In Genially, we use AI (Awesome Interactivity) in all our designs, so you can level up with interactivity and turn your content into something that adds value and engages. Demonstrating enthusiasm, smiling, and maintaining eye contact with your audience can be your best allies when telling stories.

‘Your content is liked, but it engages much more if it is interactive’

Genially

Energize your content and take it to the next level

that excite and spark the audience's interest: 'The eyes, chico. They never lie'. This will help you 'match' with your audience. Leave them with their mouths open! When giving a presentation, you should pursue two objectives: convey information and avoid yawns. To achieve this, it can be good practice to create an outline and use words that are burned into your audience's brains. If you want to provide additional information or develop the content in more detail, you can do so through your oral presentation. We recommend that you train your voice and practice: the best improvisation is always the most rehearsed!

The window allows you to add broader content. You can enrich your Genially by incorporating PDFs, videos, text… The content of the window will appear when clicking on the interactive element. What you read: interactivity and animation can turn the most boring content into something fun. In Genially, we use AI (Awesome Interactivity) in all our designs, so you can level up with interactivity and turn your content into something that adds value and engages. Showing enthusiasm, smiling, and maintaining eye contact with your audience can be your best allies when telling stories.