english oral presentation

english oral presentation

Ana Carolina no. 3 and Beatriz Duarte no.4

PUMA

INDEX

• Introduction ;

• Why we chose this commercial;

• Strategies used to make the commercial appealing and persuasive ;

• Strongest and/or the weakest aspects of this commercial;

• Suggestions to improve the commercial ;

• Conclusion ;

puma advertisement

https://youtu.be/OmQGUQNQkwk?si=c6ygBh264lLIeIj-

Introduction

• An advertisement uses psychological and communication strategies ;
• It highlights emotional triggers such as desire;
• Fear of missing an opportunity or the need to belong;
• It also uses attractive visual elements, different language and social proof, such as graphs and statistics;
• Techniques such as storytelling are also used by the brands

statistics

Why do we chose this ad

• Well-defined target audience;
• Attractive design;
• Clear and objective message;
• Connection with the consumer;
• The brand;
• Good quality of image;

1. Listening techniques ( music );
2. Visual techniques ;
3. High-quality images;
4. Celebrity endorsement;
5. Use of an attractive slogan : "FOREVER. FASTER. "
6. Use of a headline: "See the game like we do"

Strategies used to make the commercial appealing and persuasive

Strongest aspect: - The clarity of the message ( tries to portray that the use of the product will bring more comfort and speed, which will later help in case of participating in sports ) ; - The visual appeal of the ad; Weakest aspect: - The ad is very appealing, so perhaps the only thing missing would be comedy, apart from that we think the commercial is well structured;

Strongest and/or the weakest aspects of this commercial;

• Using storytelling could perhaps make the audience watch the video more attentively.

suggestions to improve the commercial

Conclusion

In conclusion, the ad analyzed demonstrates how advertising goes beyond simply selling a product - it creates connections, activates emotions and influences decisions. Through visual elements, persuasive language and well-planned strategies, it manages to capture the public's attention and convey its message effectively.

Thank you!

annual advertising strategies statistics

Brands use various strategies to attract audiences and persuade them to buy their products. Although the percentages may vary depending on the sector and the target audience, here are some rough estimates based on marketing and consumer behavior studies

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