Powtoon API Add-On for Enterprise & B2B Customers
Automating video creation by seamlessly integrating with existing tools, and charging only for usage
Start
Powtoon’s largest customers are enterprises and B2B companies, but not all departments use Powtoon.
How can we expand adoption and revenue within these organizations?
License-based models are effective, but combining them with API access will significantly expand Powtoon’s reach to new departments
The API Business Model: Pay-As-You-Go (PAYG) License Add-On
Customers only pay for what they use
What Added Value Does API Access Bring to Powtoon
Companies using integrated APIs see 58% higher customer retention
Strategic Enterprise Positioning
Increased customer satisfaction
New revenue stream
Sourcehttps://www.drivetrain.ai/post/usage-based-pricing
Sourcehttps://www.mulesoft.com/resources/api/integration-reprt
What Does Opening a Powtoon API Mean for Enterprises
A Powtoon API lets enterprises automate video creation by connecting directly to their existing software
Why do customers love Pay-As-You-Go Models?
53% of SaaS licenses go unused
80% of SaaS customers report better value alignment with PAYG models
Scalable and easy to understand
Sourcehttps://billingplatform.com/blog/consumption-based-pricing-model
Sourcehttps://www.cloudzero.com/blog/saas-statistics/
Sourcehttps://www.drivetrain.ai/post/usage-based-pricing
Assumptions
Most Powtoon customers buy seats for specific departments, but others could benefit too
Most customers will assign an IT contact to integrate Powtoon’s API
Powtoon’s onboarding process requires time and budget
Powtoon Currently Doesn’t Offer an Open API
Case Study
Powtoon API Integration for CRM
Challenge:A company has around 50 Powtoon licenses that are used primarily by the HR department to facilitate employee onboarding and training. The sales team faced budget constraints preventing them from purchasing additional Powtoon seats. The team relies heavily on traditional presentations through various platforms. They have dozens of tools already and mangament is emphasising reducing tools, not adding,
Solution:Powtoon introduces their PAYG API, allowing the sales team to automatically create personalized videos directly from their CRM, without buying fixed-seat licenses.
CRM Data Mapping
Identifying relevent CRM data fields to Powtoon video templates
Template Automation configuration
Auto-fill Powtoon templates using selected CRM data
Workflow Triggers
Set specific CRM actions that automatically trigger video creation
Usage Monitoring & Billing
Set API tracking to bill by usage
Additional Case Studys
SMB's
Support
Marketing
API Integration opens new business models
Pay Per Impression\Click\Views
White Label
THANKS!
Got an idea?
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- Let the communication flow!
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- Visit the Analytics settings;
- Activate user tracking;
- Let the communication flow!
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Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:
- Visit the Analytics settings;
- Activate user tracking;
- Let the communication flow!
Got an idea?
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:
- Visit the Analytics settings;
- Activate user tracking;
- Let the communication flow!
Got an idea?
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:
- Visit the Analytics settings;
- Activate user tracking;
- Let the communication flow!
Got an idea?
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:
- Visit the Analytics settings;
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Powtoon API Add-On for Enterprise & B2B Customers
shenhav Rubin
Created on February 24, 2025
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Transcript
Powtoon API Add-On for Enterprise & B2B Customers
Automating video creation by seamlessly integrating with existing tools, and charging only for usage
Start
Powtoon’s largest customers are enterprises and B2B companies, but not all departments use Powtoon.
How can we expand adoption and revenue within these organizations?
License-based models are effective, but combining them with API access will significantly expand Powtoon’s reach to new departments
The API Business Model: Pay-As-You-Go (PAYG) License Add-On
Customers only pay for what they use
What Added Value Does API Access Bring to Powtoon
Companies using integrated APIs see 58% higher customer retention
Strategic Enterprise Positioning
Increased customer satisfaction
New revenue stream
Sourcehttps://www.drivetrain.ai/post/usage-based-pricing
Sourcehttps://www.mulesoft.com/resources/api/integration-reprt
What Does Opening a Powtoon API Mean for Enterprises
A Powtoon API lets enterprises automate video creation by connecting directly to their existing software
Why do customers love Pay-As-You-Go Models?
53% of SaaS licenses go unused
80% of SaaS customers report better value alignment with PAYG models
Scalable and easy to understand
Sourcehttps://billingplatform.com/blog/consumption-based-pricing-model
Sourcehttps://www.cloudzero.com/blog/saas-statistics/
Sourcehttps://www.drivetrain.ai/post/usage-based-pricing
Assumptions
Most Powtoon customers buy seats for specific departments, but others could benefit too
Most customers will assign an IT contact to integrate Powtoon’s API
Powtoon’s onboarding process requires time and budget
Powtoon Currently Doesn’t Offer an Open API
Case Study
Powtoon API Integration for CRM
Challenge:A company has around 50 Powtoon licenses that are used primarily by the HR department to facilitate employee onboarding and training. The sales team faced budget constraints preventing them from purchasing additional Powtoon seats. The team relies heavily on traditional presentations through various platforms. They have dozens of tools already and mangament is emphasising reducing tools, not adding,
Solution:Powtoon introduces their PAYG API, allowing the sales team to automatically create personalized videos directly from their CRM, without buying fixed-seat licenses.
CRM Data Mapping
Identifying relevent CRM data fields to Powtoon video templates
Template Automation configuration
Auto-fill Powtoon templates using selected CRM data
Workflow Triggers
Set specific CRM actions that automatically trigger video creation
Usage Monitoring & Billing
Set API tracking to bill by usage
Additional Case Studys
SMB's
Support
Marketing
API Integration opens new business models
Pay Per Impression\Click\Views
White Label
THANKS!
Got an idea?
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:
Got an idea?
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:
Got an idea?
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:
Got an idea?
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:
Got an idea?
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:
Got an idea?
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:
Got an idea?
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation: