mEET THE INSPIRING WOMEN AT THE MISSING LINK
more
more
more
more
Kim Kaur Project Coordinator
Natassja Lo Marketing Campaign Manager
Clare Burman Account Director
Maddie Rothwell Senior Service Delivery Manager
more
more
more
Hayley Rhodes Security Sales Executive
Hiba Jahanzeb Principal Project Manager
Karen Drewitt Chief Operating Officer
MADDIE ROTHWELL - SENIOR SERVICE DELIVERY MANAGER
What does International Women’s Day mean to you? To me, International Women’s Day is a time to celebrate, support and champion women. It should be part of our day-to-day, and IWD brings it front of mind and reminds us of the importance to push for equal opportunities for all people. It is particularly important to me at The Missing Link where we work in a traditionally male-dominated industry to show women that achieving their career goals is possible. What’s a career challenge you've faced as a woman, and how did you overcome it? Early in my leadership journey, embracing both feminine and masculine leadership styles was challenging. Through self-reflection and insightful conversations with colleagues, I learned that our differences are strengths. Embracing diversity makes us more effective and well-rounded as a team.
What advice would you give women aiming to boldly drive gender equality in their careers? Create a strong vision for your future with no limits on what you want to aim for. Be courageous in advocating for yourself and your goals once you have set them. Find a mentor or career sponsor who can advocate for you and share their own learnings and consider joining industry-based women’s connection groups to help expand your network even further. Don’t shy away from difficult conversations along the way – there will be plenty, and you will grow from each one.
KAREN DREWITT - CHIEF OPERATING OFFICER
How have you acted (or plan to act) to create a more inclusive workplace? Creating an inclusive workplace takes more than one approach—it’s about meaningful actions:
- Support flexibility: Career growth shouldn’t be limited by parenthood or caregiving.
- Measure outcomes: Success is about results, not hours worked.
- Rethink hiring: Remove bias and bridge the confidence gap.
- Challenge norms: Celebrate behaviours that drive real inclusion.
- Encourage growth: Confidence comes from action—support women in stepping up.
What advice would you give women aiming to boldly drive gender equality in their careers? Lead with bold action. Speak up, negotiate fearlessly, and demand fair opportunities. Build a strong network and advocate for diversity—lead change, even without a title. Support and celebrate other women. Stay resilient—persistence breaks barriers. Progress happens when we push forward together.
What does International Women’s Day mean to you? It's a day to celebrate the achievements of the wonderful women in my life. It's also a day to reflect on the action that is still required to achieve gender parity & the role I can play in the action. Why is gender equality urgent for workplaces today? Gender equality is critical—it drives innovation, productivity, and profitability. Diverse teams generate smarter decisions and creative solutions. Parity attracts and retains top talent, essential in industries facing workforce shortages. Prioritising diversity boosts brand strength and customer appeal. With evolving regulations and social expectations, gender equality isn’t just morally right—it’s vital for sustainable business success. What’s a career challenge you've faced as a woman, and how did you overcome it? Early in my IT career, my non-technical background made networking events daunting. I challenged myself to attend monthly, gradually realising everyone brings valuable insights. Today, I confidently leverage my strengths, building meaningful connections and proving that confidence grows through practice.
Natassja Lo - MARKETING CAMPAIGN MANAGER
What does International Women’s Day mean to you? It's easy to see International Women’s Day as another corporate event—some social posts, posters, cupcakes, and a box ticked. But to me, each year's new theme brings fresh perspectives, highlighting meaningful ways industries celebrate. I appreciate companies that go beyond surface gestures, taking action through events, mentorship programs, or initiatives that drive real change. What’s a career challenge you've faced as a woman, and how did you overcome it? I can't pinpoint one specific challenging moment, but working in a male-dominated industry stands out at times. At The Missing Link, we're surrounded by talented women, but industry events often tell a different story. Seeing rooms filled mostly with men highlights the gender gap, and it's easy to feel like a minority. Instead of feeling out of place, I consciously connect with other women to build confidence in these spaces.
How have you acted (or plan to act) to create a more inclusive workplace? Working in marketing means creating meaningful events that unite people. I love organising experiences that celebrate and support women—like our upcoming International Women's Day event in March. These events offer more than just one day; they provide spaces for women to connect, share their stories, and feel heard. I hope attendees leave feeling empowered—and let's face it, they’re a refreshing change from the usual golf days and sporting events! What advice would you give women aiming to boldly drive gender equality in their careers? Don’t worry about what others think. Instead, focus on finding like-minded women and being open to conversation. If you ever feel alone at an event, chances are someone else is feeling the same way. Take the first step and start a conversation. You never know what connections you might make!
CLARE BURMAN - ACCOUNT DIRECTOR
What’s a career challenge you've faced as a woman, and how did you overcome it? A major challenge in my IT career was overcoming biases about my expertise as a woman. I tackled this by consistently delivering quality results, seeking supportive mentors, and confidently demonstrating my skills. Through this approach, I broke down stereotypes and advanced professionally. How have you acted (or plan to act) to create a more inclusive workplace? As a woman in IT sales, I foster workplace inclusivity by championing diverse hiring and embracing varied perspectives. I mentor new hires—particularly women—to help them succeed, and actively encourage diverse voices in meetings and conversations. What advice would you give women aiming to boldly drive gender equality in their careers? My advice for women taking bold career action is to be fearless and authentic. Advocate for yourself and others, challenge the status quo, and seek supportive mentors and allies. Continuously build your skills, use your voice to highlight inequalities, and drive inclusive change.
What does International Women’s Day mean to you? International Women's Day is deeply meaningful to me. As a lesbian mum of two in a male-dominated IT industry, it symbolises resilience, equality, and progress. It’s about celebrating achievements, championing inclusivity, and inspiring my children to envision a world where gender or orientation never limits opportunity. It's about breaking barriers to create lasting change for future generations. Why is gender equality urgent for workplaces today? Gender equality in workplaces is essential. It fosters diverse thinking, sparks innovation, and improves decision-making. Fair opportunities boost employee satisfaction, retention, productivity, and profitability. Ultimately, gender equality isn’t just morally right—it's a strategic advantage in today’s competitive business environment.
KIM Kaur - PROJECT COORDINATOR
What does International Women’s Day mean to you? It’s about celebrating women's achievements, recognising their impact, and reflecting on the ongoing journey towards equality. For me, it's honouring the women who’ve shaped us, striving for equal opportunities, and supporting each other to shine. Why is gender equality urgent for workplaces today? Gender equality is essential as it promotes diverse perspectives, better decision-making, innovation, and stronger outcomes. It creates fairness, attracts talent, and builds balanced workplaces where everyone's contributions are valued. What’s a career challenge you've faced as a woman, and how did you overcome it? I faced unfair pay compared to less experienced peers and saw qualified women overlooked for promotions. I overcame this by delivering consistent results, expanding my skills, advocating clearly, and seeking supportive mentors and allies.
How have you acted (or plan to act) to create a more inclusive workplace? I've advocated for transparent pay and promotion decisions, encouraged open career conversations, and supported mentorship programs. My goal is fostering fairness, empowerment, and inclusivity. What advice would you give women aiming to boldly drive gender equality in their careers? Believe in your worth, advocate boldly, and speak up. When I seized opportunities confidently, I was recognised for my work and potential. Trust yourself—you deserve success!
HAYLEY RHODES - SECURITY SALES EXECUTIVE
What does International Women’s Day mean to you? It's a day to honour women's successes and celebrate their achievements. A quote resonates deeply with me: "If we cut down all the tall poppies, all we have left are weeds." I use this day to reflect on and appreciate the exceptional women who inspire and support me daily. Why is gender equality urgent for workplaces today? As a single mother, I’ve seen firsthand how unequal expectations impact women financially and socially. Pay parity gives me the confidence and security to provide quality childcare and education, enabling me to contribute fully—not as a token. My fight for equality highlights my abilities and sets a strong example for future generations. Gender equality isn’t just fair; it’s essential for workplaces where everyone thrives.
How have you acted (or plan to act) to create a more inclusive workplace? By mentoring women to recognise their worth, openly sharing my experiences with male colleagues, and celebrating our differences, I’ve fostered an environment where everyone feels valued. My journey of self-discovery has shown the profound impact of confidence and resilience, helping others find their voices, assert contributions, and drive progress towards true equality. What advice would you give women aiming to boldly drive gender equality in their careers? Embrace your fears and act anyway—my motto is "evolve or dissolve." With integrity and openness, everyone can learn. Guide others with understanding rather than criticism or shame. Prioritise teachable moments over discipline, because meaningful change happens through compassion and mutual growth.
HIBA Jahanzeb - principal project manager
What does International Women’s Day mean to you? Growing up among strong, independent women taught me the immense value they bring to our lives. International Women’s Day celebrates their strength, achievements, and resilience, highlighting their impact worldwide. While recognising women shouldn't be limited to one day, this occasion inspires ongoing efforts towards gender equality and honouring the extraordinary women around us. Why is gender equality urgent for workplaces today? Gender equality transforms outdated perceptions that it's a "man’s world." When men are viewed as equal partners at home, women deserve equal recognition at work. Embracing equality breaks systemic bias, empowers women professionally, and attracts top talent. Pay parity fosters trust, sparks innovation, encourages diverse perspectives, and promotes inclusive decisions—essential for sustainable workplace success.
What’s a career challenge you've faced as a woman, and how did you overcome it? If I had a dollar for every time I walked into a meeting room full of men, I’d be a millionaire by now. Navigating a predominantly male landscape in project management has been my greatest challenge. It's not about the men but the mixed responses—some see me as a challenge, others overlook my contributions. I’ve learned the best way forward is showcasing my expertise. By doing so, I earn respect and ensure my voice is heard. What advice would you give women aiming to boldly drive gender equality in their careers? My advice for women determined to drive gender equality is to embrace your confidence and value your unique contributions. Advocate for yourself—your ideas and voice deserve recognition. Remember, if you don’t speak up, no one will. Seek mentorship, stay resilient, embrace leadership, and pay it forward by supporting other women and fostering equality.
MEET THE INSPIRING WOMEN AT THE MISSING LINK
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Transcript
mEET THE INSPIRING WOMEN AT THE MISSING LINK
more
more
more
more
Kim Kaur Project Coordinator
Natassja Lo Marketing Campaign Manager
Clare Burman Account Director
Maddie Rothwell Senior Service Delivery Manager
more
more
more
Hayley Rhodes Security Sales Executive
Hiba Jahanzeb Principal Project Manager
Karen Drewitt Chief Operating Officer
MADDIE ROTHWELL - SENIOR SERVICE DELIVERY MANAGER
What does International Women’s Day mean to you? To me, International Women’s Day is a time to celebrate, support and champion women. It should be part of our day-to-day, and IWD brings it front of mind and reminds us of the importance to push for equal opportunities for all people. It is particularly important to me at The Missing Link where we work in a traditionally male-dominated industry to show women that achieving their career goals is possible. What’s a career challenge you've faced as a woman, and how did you overcome it? Early in my leadership journey, embracing both feminine and masculine leadership styles was challenging. Through self-reflection and insightful conversations with colleagues, I learned that our differences are strengths. Embracing diversity makes us more effective and well-rounded as a team.
What advice would you give women aiming to boldly drive gender equality in their careers? Create a strong vision for your future with no limits on what you want to aim for. Be courageous in advocating for yourself and your goals once you have set them. Find a mentor or career sponsor who can advocate for you and share their own learnings and consider joining industry-based women’s connection groups to help expand your network even further. Don’t shy away from difficult conversations along the way – there will be plenty, and you will grow from each one.
KAREN DREWITT - CHIEF OPERATING OFFICER
How have you acted (or plan to act) to create a more inclusive workplace? Creating an inclusive workplace takes more than one approach—it’s about meaningful actions:
- Support flexibility: Career growth shouldn’t be limited by parenthood or caregiving.
- Measure outcomes: Success is about results, not hours worked.
- Rethink hiring: Remove bias and bridge the confidence gap.
- Challenge norms: Celebrate behaviours that drive real inclusion.
- Encourage growth: Confidence comes from action—support women in stepping up.
What advice would you give women aiming to boldly drive gender equality in their careers? Lead with bold action. Speak up, negotiate fearlessly, and demand fair opportunities. Build a strong network and advocate for diversity—lead change, even without a title. Support and celebrate other women. Stay resilient—persistence breaks barriers. Progress happens when we push forward together.What does International Women’s Day mean to you? It's a day to celebrate the achievements of the wonderful women in my life. It's also a day to reflect on the action that is still required to achieve gender parity & the role I can play in the action. Why is gender equality urgent for workplaces today? Gender equality is critical—it drives innovation, productivity, and profitability. Diverse teams generate smarter decisions and creative solutions. Parity attracts and retains top talent, essential in industries facing workforce shortages. Prioritising diversity boosts brand strength and customer appeal. With evolving regulations and social expectations, gender equality isn’t just morally right—it’s vital for sustainable business success. What’s a career challenge you've faced as a woman, and how did you overcome it? Early in my IT career, my non-technical background made networking events daunting. I challenged myself to attend monthly, gradually realising everyone brings valuable insights. Today, I confidently leverage my strengths, building meaningful connections and proving that confidence grows through practice.
Natassja Lo - MARKETING CAMPAIGN MANAGER
What does International Women’s Day mean to you? It's easy to see International Women’s Day as another corporate event—some social posts, posters, cupcakes, and a box ticked. But to me, each year's new theme brings fresh perspectives, highlighting meaningful ways industries celebrate. I appreciate companies that go beyond surface gestures, taking action through events, mentorship programs, or initiatives that drive real change. What’s a career challenge you've faced as a woman, and how did you overcome it? I can't pinpoint one specific challenging moment, but working in a male-dominated industry stands out at times. At The Missing Link, we're surrounded by talented women, but industry events often tell a different story. Seeing rooms filled mostly with men highlights the gender gap, and it's easy to feel like a minority. Instead of feeling out of place, I consciously connect with other women to build confidence in these spaces.
How have you acted (or plan to act) to create a more inclusive workplace? Working in marketing means creating meaningful events that unite people. I love organising experiences that celebrate and support women—like our upcoming International Women's Day event in March. These events offer more than just one day; they provide spaces for women to connect, share their stories, and feel heard. I hope attendees leave feeling empowered—and let's face it, they’re a refreshing change from the usual golf days and sporting events! What advice would you give women aiming to boldly drive gender equality in their careers? Don’t worry about what others think. Instead, focus on finding like-minded women and being open to conversation. If you ever feel alone at an event, chances are someone else is feeling the same way. Take the first step and start a conversation. You never know what connections you might make!
CLARE BURMAN - ACCOUNT DIRECTOR
What’s a career challenge you've faced as a woman, and how did you overcome it? A major challenge in my IT career was overcoming biases about my expertise as a woman. I tackled this by consistently delivering quality results, seeking supportive mentors, and confidently demonstrating my skills. Through this approach, I broke down stereotypes and advanced professionally. How have you acted (or plan to act) to create a more inclusive workplace? As a woman in IT sales, I foster workplace inclusivity by championing diverse hiring and embracing varied perspectives. I mentor new hires—particularly women—to help them succeed, and actively encourage diverse voices in meetings and conversations. What advice would you give women aiming to boldly drive gender equality in their careers? My advice for women taking bold career action is to be fearless and authentic. Advocate for yourself and others, challenge the status quo, and seek supportive mentors and allies. Continuously build your skills, use your voice to highlight inequalities, and drive inclusive change.
What does International Women’s Day mean to you? International Women's Day is deeply meaningful to me. As a lesbian mum of two in a male-dominated IT industry, it symbolises resilience, equality, and progress. It’s about celebrating achievements, championing inclusivity, and inspiring my children to envision a world where gender or orientation never limits opportunity. It's about breaking barriers to create lasting change for future generations. Why is gender equality urgent for workplaces today? Gender equality in workplaces is essential. It fosters diverse thinking, sparks innovation, and improves decision-making. Fair opportunities boost employee satisfaction, retention, productivity, and profitability. Ultimately, gender equality isn’t just morally right—it's a strategic advantage in today’s competitive business environment.
KIM Kaur - PROJECT COORDINATOR
What does International Women’s Day mean to you? It’s about celebrating women's achievements, recognising their impact, and reflecting on the ongoing journey towards equality. For me, it's honouring the women who’ve shaped us, striving for equal opportunities, and supporting each other to shine. Why is gender equality urgent for workplaces today? Gender equality is essential as it promotes diverse perspectives, better decision-making, innovation, and stronger outcomes. It creates fairness, attracts talent, and builds balanced workplaces where everyone's contributions are valued. What’s a career challenge you've faced as a woman, and how did you overcome it? I faced unfair pay compared to less experienced peers and saw qualified women overlooked for promotions. I overcame this by delivering consistent results, expanding my skills, advocating clearly, and seeking supportive mentors and allies.
How have you acted (or plan to act) to create a more inclusive workplace? I've advocated for transparent pay and promotion decisions, encouraged open career conversations, and supported mentorship programs. My goal is fostering fairness, empowerment, and inclusivity. What advice would you give women aiming to boldly drive gender equality in their careers? Believe in your worth, advocate boldly, and speak up. When I seized opportunities confidently, I was recognised for my work and potential. Trust yourself—you deserve success!
HAYLEY RHODES - SECURITY SALES EXECUTIVE
What does International Women’s Day mean to you? It's a day to honour women's successes and celebrate their achievements. A quote resonates deeply with me: "If we cut down all the tall poppies, all we have left are weeds." I use this day to reflect on and appreciate the exceptional women who inspire and support me daily. Why is gender equality urgent for workplaces today? As a single mother, I’ve seen firsthand how unequal expectations impact women financially and socially. Pay parity gives me the confidence and security to provide quality childcare and education, enabling me to contribute fully—not as a token. My fight for equality highlights my abilities and sets a strong example for future generations. Gender equality isn’t just fair; it’s essential for workplaces where everyone thrives.
How have you acted (or plan to act) to create a more inclusive workplace? By mentoring women to recognise their worth, openly sharing my experiences with male colleagues, and celebrating our differences, I’ve fostered an environment where everyone feels valued. My journey of self-discovery has shown the profound impact of confidence and resilience, helping others find their voices, assert contributions, and drive progress towards true equality. What advice would you give women aiming to boldly drive gender equality in their careers? Embrace your fears and act anyway—my motto is "evolve or dissolve." With integrity and openness, everyone can learn. Guide others with understanding rather than criticism or shame. Prioritise teachable moments over discipline, because meaningful change happens through compassion and mutual growth.
HIBA Jahanzeb - principal project manager
What does International Women’s Day mean to you? Growing up among strong, independent women taught me the immense value they bring to our lives. International Women’s Day celebrates their strength, achievements, and resilience, highlighting their impact worldwide. While recognising women shouldn't be limited to one day, this occasion inspires ongoing efforts towards gender equality and honouring the extraordinary women around us. Why is gender equality urgent for workplaces today? Gender equality transforms outdated perceptions that it's a "man’s world." When men are viewed as equal partners at home, women deserve equal recognition at work. Embracing equality breaks systemic bias, empowers women professionally, and attracts top talent. Pay parity fosters trust, sparks innovation, encourages diverse perspectives, and promotes inclusive decisions—essential for sustainable workplace success.
What’s a career challenge you've faced as a woman, and how did you overcome it? If I had a dollar for every time I walked into a meeting room full of men, I’d be a millionaire by now. Navigating a predominantly male landscape in project management has been my greatest challenge. It's not about the men but the mixed responses—some see me as a challenge, others overlook my contributions. I’ve learned the best way forward is showcasing my expertise. By doing so, I earn respect and ensure my voice is heard. What advice would you give women aiming to boldly drive gender equality in their careers? My advice for women determined to drive gender equality is to embrace your confidence and value your unique contributions. Advocate for yourself—your ideas and voice deserve recognition. Remember, if you don’t speak up, no one will. Seek mentorship, stay resilient, embrace leadership, and pay it forward by supporting other women and fostering equality.