Business Plan 2025-2026

2025-2026

Business Plan

Mission Vision Values

Susanne DandenaultBoard Chair | Sport Manitoba

Janet McMahonPresident & CEO | Sport Manitoba

Message from Sport Manitoba

Strengthen Sport Partner Delivery

Enhance Athlete Development

Foster Safety + Equity

BUSINESS PLAN 2025-2026

Priorities for Action

This plan is developed from the Manitoba Action Plan for Sport (MAPS). MAPS addresses sport’s common needs and challenges and provides direction for Sport Manitoba’s leadership, planning, and programming roles. It helps facilitate collaboration between Sport Manitoba and key stakeholders in the development of amateur sport. We used the results of MAPS to guide our planning for the upcoming year under three overarching priorities for action:

Foster Safety + Equity

Maintain Positive Financial Position with Quality Services

Advance Athlete Pathways

Build Partner Capacity

Grow Safe Sport Culture

Enhance Athlete Development

Strengthen Sport Partner Delivery

2025-2026 Business Plan Strategic Priorities

2025-2030 MAPS Priorities for Action

MAPS priorities for action will drive this year's strategic priorities.

BUSINESS PLAN 2025-2026

Connecting the Dots

Reduce financial barriers to participation

Advance opportunities for underrepresented populations

Values-driven, focused on positive sport outcomes

Establish safe sport framework

BUSINESS PLAN 2025-2026

Grow Safe Sport Culture

Assist with leadership development

Boost volunteer recruitment and retention strategies

Align people, organizations, and communities that deliver sport

Support PSO efficiency

BUSINESS PLAN 2025-2026

Build Partner Capacity

Learn about the Long-Term Development (LTD) Model

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Improve HP and Canada Games performance

Facilitate connections between rural communities and PSOs

Serving participation and performance

Promote developmentally-appropriate sport

Empower and support sport partners in improving their marketing and communications efforts

BUSINESS PLAN 2025-2026

Advance Athlete Pathways

Provide exceptional facility user experience

Expand revenue sources

Sustaining financial and operational excellence

Balance revenue and expenses

Empower and support sport partners in improving their marketing and communications efforts

BUSINESS PLAN 2025-2026

Maintain Positive Financial Position and Quality Services

Volunteers

Officials

Coaches

Parents

Athletes

Clubs + Community

Each business unit at Sport Manitoba has created measurables that will indicate whether we were successful in our goals. Those measurables are evaluated on an annual basis and will be reported in Sport Manitoba's annual impact report, which reflects on the previous year's achievements. This is a collaborative effort with our partners, and we must work together within Manitoba's sport structure to reach our goals.

BUSINESS PLAN 2025-2026

Provincial Sport Organizations (PSOs) + Sport Partners

Sport Manitoba

Measuring Success

Revenue

BUSINESS PLAN 2025-2026

Expenses

BUSINESS PLAN 2025-2026

PSOs

BUSINESS PLAN 2025-2026

Partners in Sport

Corporate Partners

Sport Partners

Funding Partner

We can enhance athlete development by establishing coaches and officials, making training and retention more accessible through targeted outreach, financial support, and flexible learning opportunities. Additionally, programming is designed to strengthen athlete development, including in rural and northern communities through strategy that fosters growth. This approach ensures that participants, regardless of location, have opportunities to excel and thrive in their sport.

Enhance Athlete Development

• Provide tools and grants to recruit and retain coaches and officials.
• Provide specific training for board members to fulfill their roles.
• Provide guidance, training, and leadership to Manitoba Games Host Society volunteers in all aspects of major sport event planning.

Boost volunteer recruitment and retention strategies

It is important to understand LTD, a Sport Canada model we've adopted here in Manitoba. Science, research, and decades of experience all point to the same thing: kids and adults will get active, stay active, and even reach the greatest heights of sport achievement if they do the right things at the right times. This is the logic behind LTD.

The introduction to sport stage is where individuals, especially children and youth, learn what sport opportunities exist and learn and develop fundamental movement and sport skills that allow them to participate for a lifetime. These Active Start, FUNdamentals, and Learn to Train stages develop physical literacy the foundation for those who choose to pursue elite training in one sport or activity after age 12. The Train to Train, Train to Compete, and Train to Win stages lead to competitive and high-performance sport to allow children and adults to perform to progressively higher levels of competition and provide elite training for those who want to specialize in one sport and compete at the highest level. Active for Life stage is about staying physically active through lifelong participation in competitive or recreational sport or physical activity.

LTD Framework

• Leadership
• Inclusion
• Excellence
• Respect

An athlete-centered Sport Manitoba leads and supports sport for life through access, participation, and excellence in sport by all Manitobans.

Values

Vision

We envision creating the best sport communities through initiative and leadership and by establishing a supportive environment that will enhance the abilities of all Manitobans.

Mission

• Promote the early stages of Long-Term Development (LTD) and multi-sport programming.

• Communicate the benefits of physical literacy.

Promote developmentally-appropriate sport

• Identify new funding opportunities.
• Survey PSOs on the costs of participation.

Reduce financial barriers to participation

• Target funding and support for high performance athlete and coach development.
• Increase support for the implementation of sport science and sport medicine through Canada Games.
• Hold Front of the Pack testing events to monitor and support athlete development.

Increase and improve support to provincial and Canada Games athletes through the Manitoba High Performance Plan.

Improve High Performance and Canada Games Performance

• Engage with rural and remote communities to facilitate programming through grant opportunities.
• Seek feedback from rural and remote communities to measure programming impact.

• Develop strategies to better support rural communities bidding to host Manitoba Games events.

Facilitate connections between rural communities and PSOs

• A universal safe sport policy will mandate the launch of an independent complaint mechanism and tailored safe sport education for the sport community.
• Support a positive sport experience to help prevent Manitobans from experiencing maltreatment in sport.

Establish Safe Sport Framework

Creating a culture where all participants, regardless of background, feel safe, respected, and valued. The focus is to ensure access to programs and opportunities for individuals from diverse groups and removing barriers to participation. We strive to offer fair and inclusive opportunities for all participants, while actively preventing maltreatment through clear policies and education. A welcoming environment is fostered by promoting respect so that everyone can thrive and contribute to sporting communities.

Foster Safety + Equity

Manitoba Horse Council Inc. Manitoba Judo Black Belt Association Inc. (Judo Manitoba) Karate Manitoba Inc. Manitoba Lacrosse Association Inc. Manitoba Orienteering Association Inc. Manitoba Paddling Association Inc. Racquetball Manitoba Inc. Manitoba Provincial Rifle Association Inc. Ringette Manitoba Inc. Manitoba Rowing Association Inc. Rugby Manitoba Inc. Manitoba Sailing Association Inc. Manitoba Skeet Shooting Association Inc. Manitoba Alpine Ski Division Inc. Cross Country Ski Association of Manitoba Inc. Manitoba Freestyle Ski Association Inc. Manitoba Slopestyle Snowboard Association Inc. Manitoba Soccer Association Inc. Manitoba Softball Association Inc. Special Olympics Manitoba Inc. Speed Skating Manitoba Squash Manitoba Inc. Swim/Natation Manitoba Inc. (Swim Manitoba) Manitoba Artistic Swimming Inc. Taekwondo Manitoba Inc. Manitoba Table Tennis Association Inc. Manitoba Tennis Association Inc. (Tennis Manitoba) Manitoba Trap Shooting Association Inc. Triathlon Manitoba Inc. Manitoba Volleyball Association Inc. Manitoba Water Polo Association Inc. Water Ski – Wakeboard Manitoba Inc. Manitoba Weightlifting Association Inc. Manitoba Wheelchair Sport Association Inc. Manitoba Amateur Wrestling Association Inc.

Archers & Bowhunters Association of Manitoba Inc Manitoba Track & Field Association Inc. (Athletics Manitoba) Manitoba Badminton Association Inc. Manitoba Ball Hockey Association Inc. Manitoba Baseball Association Inc. Manitoba Amateur Basketball Association Inc. (Basketball Manitoba) Manitoba Baton Twirling Sportive Association Inc. Biathlon Association of Manitoba Inc. (Biathlon Manitoba) Manitoba Blind Sport Association Inc. Manitoba Five Pin Bowling Federation Inc. Manitoba Tenpin Federation Inc. Bowls Manitoba Inc. Manitoba Amateur Boxing Association Inc. Manitoba Amateur Broomball Association Inc. Manitoba Cerebral Palsy Sport Association Inc. Cheer Manitoba Inc. Manitoba Cricket Association Inc. Manitoba Curling Association Inc. (Curl Manitoba) Manitoba Cycling Association Inc. Manitoba Darts Association Inc. Manitoba Deaf Sport Association Inc. Manitoba Organization of Disc Sports Inc. Canadian Amateur Diving Association (Manitoba Section) Inc. Manitoba Fencing Association Inc. Skate Canada – Manitoba Inc. Manitoba Amateur Football Association Inc. (Football Manitoba) Golf Manitoba Inc. Manitoba Gymnastics Association Inc. Rhythmic Gymnastics Manitoba Inc. Manitoba Amateur Hockey Association Inc. (Hockey Manitoba)

By supporting administrative improvements and comprehensive communications organizational capacity can be built. This involves addressing governance challenges through the establishment of clear policies, structures, and accountability. These methods strengthen human resource strategies by improving recruitment, training, and retention to cultivate a skilled, diverse volunteer base. A robust training strategy helps bridge education gaps to promote continuous learning. Aligning the system with support will enhance efficiency by streamlining processes and fostering effective collaboration at all levels.

Sport Partner Delivery

- Janet McMahon, President and CEO, Sport Manitoba & Susanne Dandenault, Chair of the Board of Directors

Among the many success stories and growth of quality sport programming and services each year, we see that amateur sport in this province has its challenges. Participation costs continue to rise, recruiting volunteers is crucial, and creating a safe, inclusive, and ethical community continues to be a priority. Sport Manitoba is eager to lead the way in demonstrating how core values—for us, that’s leadership, inclusion, excellence, and respect—can ultimately drive better quality sport for Manitobans. We take great pride in working collaboratively with our partners and the greater community to allow people of all ages to experience the joys of participation. Our annual business plan is an important tool that outlines our priorities for the upcoming year and keeps us on track to support amateur sport programs and initiatives for Manitobans at all levels of participation. It also helps facilitate collaborative planning between Sport Manitoba and other key stakeholders. Thank you to the Sport Manitoba Board of Directors for their guidance and leadership, and to the volunteers across the province who dedicate their time and effort to keep Manitobans leading healthy and active lives. We thank the Honourable Wab Kinew, Premier of Manitoba, the Honourable Nellie Kennedy, Minister of Sport, Culture, Heritage, and Tourism, and the Province of Manitoba for their ongoing support and direction. We are excited to continue to work with this government in our efforts to foster safety and equity, enhance athlete development, and strengthen sport partner delivery.

• Complete ongoing staff training.
• Monitor customer service feedback.
• Ensure prompt responsiveness in maintenance and repairs.

Provide exceptional facility user experience

• Provide more internship and mentorship opportunities for coaches and officials to advance in their field.
• Provide tools to PSOs to support community governance and financial board training.

Assist with leadership development

Organizational capacity can be built by supporting sport partners with administrative improvements and communications. This involves addressing governance challenges through the establishment of clear policies, structures, and accountability. These methods strengthen human resource strategies by improving recruitment, training, and retention to cultivate a skilled, diverse volunteer base. A robust training strategy helps bridge education gaps to promote continuous learning. Aligning the system with support will enhance efficiency by streamlining processes and fostering effective collaboration at all levels.

Strengthen Sport Partner Delivery

PSOs are independent, member-based organizations with their own boards, staff, governance structures, and financial management. They represent many athletes, dedicated coaches, officials, and volunteers, and are the key drivers for the growth and development of their sport in Manitoba.

PSOs + Sport Partners

Their role

Sport Manitoba is responsible for the development of MAPS, including leading the consultation process, analyzing feedback to uncover key themes and priorities, and creating the public report.The organization relies on effective collaboration with the PSOs and sport partners in order to connect to clubs, schools, athletes, coaches, officials, parents, and volunteers. We do not run sport programming -- rather, we provide funding and resources to the organizations that run sport programming, such as Manitoba Soccer Association, Basketball Manitoba, etc. Our role is to support and help them grow and become better at what they do.

Sport Manitoba

Our role

• Support organizations that serve underrepresented populations, including Anti-Racism in Sport Campaign, Accessible Sport Connection Manitoba, the Winnipeg Newcomer Sport Academy, and Manitoba Aboriginal Sports and Recreation Council.
• Promote and provide mentorship opportunities for women and girls in sport.
• Support participation strategies for our sport partners through programs and events.

Advance sport opportunities for underrepresented populations

Sport Manitoba's partners include: Canadian Sport Centre Manitoba Manitoba Aboriginal Sports and Recreation Council Sports en français Community partners:City of Winnipeg Community Development Winnipeg Aboriginal Sports Achievement Centre Recreation Manitoba Education partners: Manitoba High Schools Athletic Association University of Manitoba Athletic Department University of Winnipeg Athletic Department Brandon University Athletic Department Physical and Health Educators of Manitoba Sport service partners: Sport Medicine and Science Council of Manitoba Manitoba Athletic Therapists Association Canadian Ski Patrol System (Manitoba Division) National/interprovincial partners: Sport Canada Interprovincial Sport and Recreation Council Federal-Provincial/Territorial Sport Committee Canadian Council of Provincial and Territorial Sport Federations Canadian Olympic Committee Canada Games Council Western Canada Games Council KidSport™ Canada Canadian Women and Sport Canadian Centre for Ethics in Sport Sport for Life – Expert Group

• Review service fees to cover operational expenses to ensure adequate and sustainable funding and delivery of quality services.
• Build and maintain the capital reserve fund for ongoing operations.

Balance revenue and expenses

• Establish a fundraising campaign to develop a fund to support infrastructure and long-term programming.

Expand revenue sources

Each business unit at Sport Manitoba has created measurables that will indicate whether the we were successful in our goals. The measurables are evaluated on an annual basis and will be reported in Sport Manitoba's annual impact report, which reflects back on the previous year's achievements.

Measuring and Reporting

Align and connect community organizations with Provincial Sport Organizations (PSOs) to help create more effective systems to:

• Ensure better access to financial resources and education.
• Support targeted PSOs with administrative functions through a PSO admin coordinator.
• Increase visibility and promotion of sports through better media coverage.

Support Provincial Sport Organization (PSO) efficiency