Copy of Design Thinking in Entrepreneurship Workshop by Slidesgo

What is

design thinking

Presented by: Melika Ziba

Contents

We are going to discuss:

• What is Design Thinking
• Who are design thinkers
• Design Thinking process and steps (+class activity)
• My perspective
• Discuss about the class activity

What is design thinking?

Design thinking is an iterative and non-linear process that contains five phases: 1. Empathize, 2. Define, 3. Ideate, 4. Prototype and 5. Test.

Design Process

5 keys components of design thinking

Design thinking

EMPATHIZING

DEFINING

IDEATING

PROTOTYPING

TESTING

DESIGN THINKINg PROCESS

EMPATHISE

DEFINE

IDEATE

PROTOTYPE

TEST

https://youtu.be/_r0VX-aU_T8

https://youtu.be/uRtAzzitBmA

Step 1

Empathy

Empathy is one of the most important elements in both design thinking and the wider area of human-centered design. Empathy is our ability to see the world through other people's eyes — to see what they see, feel what they feel and experience things as they do

Simple Example

Folded Dish Sponge is a 2014 Red Dot Awards winner designed by Yoon Naera. It has a dedicated scrub slot integrated to the spongy middle, so that you can have squeaky-clean dishes.

• If you have never experienced washing the dishes the way that your users do, There is no chance to come up with a creative solution.

Empathy Map

Fair Trade Coffee

Sample empathy map

Step 2

Define

Gather the findings and generate themes and patterns. By the end of the define phase, you will have a clear problem statement which will guide you throughout the design process. This will form the basis of your ideas and potential solutions.

Simple Example

Categorizing the data that has been collected in empathy phase: User Activities Tasks User Stories

Step 3

Ideate

The ideation phase is a judgement-free zone where the group is encouraged to venture away from the norm, to explore new angles, and to think outside the box. You’ll hold ideation sessions in order to generate as many ideas as possible—regardless of whether or not they’re feasible!

Simple Example

Ideation Phase: Group Ideation Grouping the ideas Narrow down the ideas

Step 4

Prototype

A prototype is essentially a scaled-down version of a product or feature. The aim of the prototyping stage is to turn your ideas into something tangible which can be tested on real users. This ensures that the final design actually solves the user’s problem and is a delight to use!

Simple Example

Prototyping mobile application pages Testing the prototype with actual users to figure out the problems

Simple Example

Prototyping mobile application pages Testing the prototype with actual users to figure out the problems

Step 5

Test

Observe your target users—or representative users—as they interact with your prototype. You’ll also gather feedback on how your users felt throughout the process. The results of the testing phase will often require you to revisit the empathize stage or run through a few more ideation sessions.

Simple Example

Testing the prototype of bike rental app Observing what user is struggling with and what is challenging and hard.

Double Diamond design process model

Detailed Double Diamond model

https://youtu.be/w0_-1RqBK_0

https://youtu.be/uRtAzzitBmA

My Perspectives

THANKS!

CREDITS: This presentation template was created by Slidesgo, and includes icons by Flaticon, and infographics & images by Freepik