Les entreprises à mission aux Etats-Unis
Pamela, Camille, Hugo et Lauriane
B CORPORATION
PUBLIC BENEFIT CORPORATION
FLEXIBLE PURPOSE CORPORATION
LES DIFFERENTES SOCIETES A MISSION
2012
2011
2010
01
B CORPORATION
Ses caractéristiquesFormes variées Existence simultanée d'une poursuite d'objectifs financiers et sociaux / environnementaux
Comment elle permet d'y répondre ? Inciter faciliter Grande marge de manoeuvre
Le problème auquel elle répond ? Pouvoir poursuivre des objectifs sociaux et environnementaux
01 B CORPORATION
Nos deux exemples : Pantagonia et Ben & Jerry's
https://www.benjerry.fr/
https://eu.patagonia.com/fr/fr/home/
02
PUBLIC BENEFIT CORPORATION
Mission sociale/environnementale inscrite dans les statuts
Attractivité pour les investisseurs
CARACTERISTIQUES
Équilibre entre profit et impact
Protection légale contre la pression des actionnaires
Transparence
AVANTAGES
INCovenients
Pression accrue pour respecter les engagements
Meilleure image de marque
Coûts supplémentaires
Accès à des financements durables
Complexité légale
Différenciation sur le marché
Résilience et durabilité à long terme
03
Flexible Purpose Corporation
Mission sociale et environnementale - statuts
Hybridité
CARACTERISTIQUES FPC
Transparence
Flexibilité
Exemple 1
Quoi ?
Application de rencontres
But ?
Promouvoir la sécurité et l'égalité des genres
03. FPC
Comment ?
Match hétérosexuel=> la femme envoie le premier message
Bumble
Exemple 2
Quoi ?
Produits pour bébés, de beauté, ménagers
But ?
Préserver l'environnement
03. FPC
Comment ?
Ingrédients naturels, produits non toxiques
Sources
www.responsibilityreports.com
www.warbyparker.com stanford.edu ssir.org (Honest Company)
Conclusion
Les types de sociétés à missions
Impact sur le développement
Différences règlementaires
Merci pour votre attention!
Got an idea?
Bring it to life with an interactive window
Create a new layer with all the Genially features.
- Generate experiences with your content.
- It’s got the Wow effect. Very Wow.
- Make sure your audience remembers the message.
- Activate and surprise your audience.
A great title
When we are told a story, it excites us, it can even move us, making us remember the stories up to 20 times more than any other contentwe can consume.
Here you can put ahighlighted title
We better capture visual content. Visual content is associated with cognitive and psychological mechanisms. Things come in through the eyes, the first image is what counts. We associate visual contentwith emotions.
Here you can put aprominent title
Pose a dramatic question; it's the essential ingredient to maintain audience attention. It's usually subtly posed at the beginning of the story to intrigue the audience and is resolved at the end.
With this feature...
You can add additional content that excites your audience's brain: videos, images, links, interactivity... Whatever you want!
A great title
Visual content is a cross-cutting, universal language, like music. We are capable of understanding images from millions of years ago, even from other cultures.
Did you know...
The window allows you to add broader content. You can enrich your genially by incorporating PDFs, videos, text... The window content will appear when clicking on the interactive element.
A great title
Visual content is a cross-cutting, universal language, like music. We are capable of understanding images from millions of years ago, even from other cultures.
Write a great headline
Our brain is biologically prepared to process visual content. Almost 50% of our brain is involved inprocessing visual stimuli.
Write a great headline
Our brain is biologically prepared to process visual content. Almost 50% of our brain is involved inprocessing visual stimuli.
Got an idea?
Bring it to life with an interactive window
Create a new layer with all the Genially features.
- Generate experiences with your content.
- It’s got the Wow effect. Very Wow.
- Make sure your audience remembers the message.
- Activate and surprise your audience.
A great title
When we are told a story, it excites us, it can even move us, making us remember the stories up to 20 times more than any other contentwe can consume.
Les entreprises à mission aux Etats-Unis
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Created on February 13, 2025
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Transcript
Les entreprises à mission aux Etats-Unis
Pamela, Camille, Hugo et Lauriane
B CORPORATION
PUBLIC BENEFIT CORPORATION
FLEXIBLE PURPOSE CORPORATION
LES DIFFERENTES SOCIETES A MISSION
2012
2011
2010
01
B CORPORATION
Ses caractéristiquesFormes variées Existence simultanée d'une poursuite d'objectifs financiers et sociaux / environnementaux
Comment elle permet d'y répondre ? Inciter faciliter Grande marge de manoeuvre
Le problème auquel elle répond ? Pouvoir poursuivre des objectifs sociaux et environnementaux
01 B CORPORATION
Nos deux exemples : Pantagonia et Ben & Jerry's
https://www.benjerry.fr/
https://eu.patagonia.com/fr/fr/home/
02
PUBLIC BENEFIT CORPORATION
Mission sociale/environnementale inscrite dans les statuts
Attractivité pour les investisseurs
CARACTERISTIQUES
Équilibre entre profit et impact
Protection légale contre la pression des actionnaires
Transparence
AVANTAGES
INCovenients
Pression accrue pour respecter les engagements
Meilleure image de marque
Coûts supplémentaires
Accès à des financements durables
Complexité légale
Différenciation sur le marché
Résilience et durabilité à long terme
03
Flexible Purpose Corporation
Mission sociale et environnementale - statuts
Hybridité
CARACTERISTIQUES FPC
Transparence
Flexibilité
Exemple 1
Quoi ?
Application de rencontres
But ?
Promouvoir la sécurité et l'égalité des genres
03. FPC
Comment ?
Match hétérosexuel=> la femme envoie le premier message
Bumble
Exemple 2
Quoi ?
Produits pour bébés, de beauté, ménagers
But ?
Préserver l'environnement
03. FPC
Comment ?
Ingrédients naturels, produits non toxiques
Sources
www.responsibilityreports.com
www.warbyparker.com stanford.edu ssir.org (Honest Company)
Conclusion
Les types de sociétés à missions
Impact sur le développement
Différences règlementaires
Merci pour votre attention!
Got an idea?
Bring it to life with an interactive window
Create a new layer with all the Genially features.
A great title
When we are told a story, it excites us, it can even move us, making us remember the stories up to 20 times more than any other contentwe can consume.
Here you can put ahighlighted title
We better capture visual content. Visual content is associated with cognitive and psychological mechanisms. Things come in through the eyes, the first image is what counts. We associate visual contentwith emotions.
Here you can put aprominent title
Pose a dramatic question; it's the essential ingredient to maintain audience attention. It's usually subtly posed at the beginning of the story to intrigue the audience and is resolved at the end.
With this feature... You can add additional content that excites your audience's brain: videos, images, links, interactivity... Whatever you want!
A great title
Visual content is a cross-cutting, universal language, like music. We are capable of understanding images from millions of years ago, even from other cultures.
Did you know... The window allows you to add broader content. You can enrich your genially by incorporating PDFs, videos, text... The window content will appear when clicking on the interactive element.
A great title
Visual content is a cross-cutting, universal language, like music. We are capable of understanding images from millions of years ago, even from other cultures.
Write a great headline
Our brain is biologically prepared to process visual content. Almost 50% of our brain is involved inprocessing visual stimuli.
Write a great headline
Our brain is biologically prepared to process visual content. Almost 50% of our brain is involved inprocessing visual stimuli.
Got an idea?
Bring it to life with an interactive window
Create a new layer with all the Genially features.
A great title
When we are told a story, it excites us, it can even move us, making us remember the stories up to 20 times more than any other contentwe can consume.