Les entreprises à mission aux Etats-Unis

Les entreprises à mission aux Etats-Unis

Pamela, Camille, Hugo et Lauriane

LES DIFFERENTES SOCIETES A MISSION

2010

2011

2012

FLEXIBLE PURPOSE CORPORATION

PUBLIC BENEFIT CORPORATION

B CORPORATION

01

B CORPORATION

01 B CORPORATION

Comment elle permet d'y répondre ? Inciter faciliter Grande marge de manoeuvre

Ses caractéristiquesFormes variées Existence simultanée d'une poursuite d'objectifs financiers et sociaux / environnementaux

Le problème auquel elle répond ? Pouvoir poursuivre des objectifs sociaux et environnementaux

Nos deux exemples : Pantagonia et Ben & Jerry's

https://eu.patagonia.com/fr/fr/home/

https://www.benjerry.fr/

02

PUBLIC BENEFIT CORPORATION

CARACTERISTIQUES

Attractivité pour les investisseurs

Protection légale contre la pression des actionnaires

Transparence

Équilibre entre profit et impact

Mission sociale/environnementale inscrite dans les statuts

INCovenients

AVANTAGES

Résilience et durabilité à long terme

Différenciation sur le marché

Complexité légale

Accès à des financements durables

Coûts supplémentaires

Meilleure image de marque

Pression accrue pour respecter les engagements

03

Flexible Purpose Corporation

Mission sociale et environnementale - statuts

Hybridité

CARACTERISTIQUES FPC

Flexibilité

Transparence

03. FPC

Exemple 1

Quoi ?

Application de rencontres

But ?

Promouvoir la sécurité et l'égalité des genres

Comment ?

Match hétérosexuel=> la femme envoie le premier message

Bumble

03. FPC

Exemple 2

Quoi ?

Produits pour bébés, de beauté, ménagers

But ?

Préserver l'environnement

Comment ?

Ingrédients naturels, produits non toxiques

www.warbyparker.com stanford.edu ssir.org (Honest Company)

www.responsibilityreports.com

Sources

Différences règlementaires

Impact sur le développement

Les types de sociétés à missions

Conclusion

Merci pour votre attention!

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Visual content is a cross-cutting, universal language, like music. We are capable of understanding images from millions of years ago, even from other cultures.

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Write a great headline

Our brain is biologically prepared to process visual content. Almost 50% of our brain is involved inprocessing visual stimuli.

Got an idea?

Bring it to life with an interactive window

Create a new layer with all the Genially features.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.

A great title

When we are told a story, it excites us, it can even move us, making us remember the stories up to 20 times more than any other contentwe can consume.