Bus Advanced Reading 12 3

Read the text on page 54 and choose the correct ending to each sentence. Drag the green boxes on top of the chosen answer. 1) Why do luxury shops have an item that normal people won’t buy? a - Because it makes everything else look affordable. b - In case one rich person does come in and buy it. c - To make them feel they are in a place where rich people shop. 2) What is bundling? a - When you break each service down into separate prices. b - When you offer discounts for different services. c - When you offer a few services together for one price. 3) Why does the writer think marketing is similar to magic? a - Because you make sure the customer only looks at what you want them to. b - Because the customer always wants to know what’s underneath the packaging. c - Because marketing is similar to a performance.

Click here to see the answer

1 a - 2 c - 3 a