Bus Advanced Reading 10 4

As well as war, we use other types of metaphor in the language of business. Each sentence below includes a common business idiom (with the meaning in brackets). Match them to these types of metaphor: FLYING, SAILING, SPORT, FOOD, COLOUR. Drag the boxes to the correct blank spaces. 1) The economy took a nosedive last week. (The economy fell suddenly.) _______________ 2) We want a bigger slice of the pie. About 20% more. (We want a larger amount.) _______________ 3) Could you give me a ballpark figure for what you might charge? (Give me an estimated price.) _______________ 4) At this rate the project will never get off the ground. (The project will never start.) _______________ 5) Finance tell me your department is currently in the red. What are you going to do about it? (Your department has less than zero.) _______________ 6) Our new products are selling like hot cakes! (They are selling very fast!) _______________ 7) They won’t agree to the deal until they see it in black and white. (Until they see it in writing.) _______________ 8) She’s a great manager because she runs a really tight ship. (She manages her department in a very organized and controlled way.) _______________

FLYING

FOOD

SPORT

SAILING

COLOUR

FLYING

FOOD

SPORT

SAILING

COLOUR

FLYING

FOOD

SPORT

SAILING

COLOUR

FLYING

FOOD

SPORT

SAILING

COLOUR

FLYING

FOOD

SPORT

SAILING

COLOUR

FLYING

FOOD

SPORT

SAILING

COLOUR

1 FLYING - 2 FOOD - 3 SPORT (i.e. baseball) - 4 FLYING 5 COLOUR - 6 FOOD - 7 COLOUR - 8 SAILING

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