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Vivienne Westwood
liyana lamare
Created on January 24, 2025
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Transcript
Lamare Liyana
characterization
Legal status
Material
Private limited company
Shops, factories
Date of creation and nationality
Immaterial / Technological
1971, England
Web sites, social media
Scope
Financial
International
Sale of products, bank loans £101.3 million
Principal activity
Human
Design, manufacture, sale
1 200 employees
SWOT Analysis
Strengths, Weaknesses, Opportunities and Threats
Weaknesses
Strengths
Opportunities
Threats
A very professionally competitive brand A strong brand style and ethics A distinctive style
A unique style which might not follow all
Making an impact on important environmental projects
Every changing trends
How does Vivienne Westwood manage competition and influence consumer preferences ?
Strategy Process
3. branding strategy
2. changing consumer preferences
1. innovation, creativity, and craftsmanship
sitography
SWOT & Characterization
Sales
Innovation & Creativity
Craftsmanship & Heritage
Sustainability & Ethical practices
Activism & Political commitment
Thank you!
Strengths
Excellent sales staff with strong knowledge of existing products Good relationship with customers Good internal communications High traffic location Successful marketing strategies Reputation for innovation
Threats
Downturn in economy may mean people are spending less Competitor opening shop nearby Competitors have launched a new advertising campaign Competitors have a similar product
Weaknesses
Poor record keeping Holding too much stock Cash flow problems Market research data may be out of date High rental costs Currently struggling to meet deadlines - too much work?
Opportunities
Customer demand - have asked sales staff for similar product Product could be on the market for Christmas Loyal customers Similar products on the market are not as reliable or are more expensive