Bus Advanced writing 6 5

Indicate the sentences / phrases in the letter that perform the following functions. Drag the colored lines to the corresponding part of the text. 1 - Give specific details about the offer. 2 - Address the reader as one of a group of important people. 3 - Remind the reader of the offer and create a sense of urgency. 4 - Give an objective comment / testimonial about the product. 5 - Mention the key benefit. 6 - Make the letter sound more like a conversation. 7 - Call the reader to action. 8 - Mention further benefits.

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1 - Eliminate this risk now by taking advantage of our special ‘three months’ free trial’ offer. That’s right– there is no cost to you for three months. And in three months’ time, if you don’t think Databuild 3.1 has made your systems safer, then simply return the product. 2 - You have been especially chosen for a unique customer offer. You are among 2,000 of our special clients who have qualified for early purchasing of our latest computer protection software. 3 - P.S. Don’t delay – get Databuild 3.1 before your competitors and be protected for free for three months – offer ends 31st October 2010. 4 - ‘Since trialling Databuild 3.1 we’ve had zero security breaches on our system. It’s easy to implement and is frankly the best protection software out there right now – we got lucky having early access.’ John Brydon, IT Director, UJ Publishing. 5 - Just think – you could have a real edge over your competitors by getting your hands on this software a full six months before it goes on general sale. 6 - Just think …, That’s right …, Sounds too good to be true? Well, try us. 7 - Well, try us. Call us now on 435-0201-4965. 8 - Hackers could be attacking your computer as we speak. With old versions of protection software and back doors left open on your system, hackers can come in and take what they want, when they want. Eliminate this risk now by taking advantage of our special ‘three months’ free trial’ offer.

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