Work with a partner. Look at this advice about writing a mail shot. Which statements do you think is good? Choose and drag the green boxes to the blank spaces. 1 - Get to the point. _________ 2 - Be shy about the offer. _________ 3 - Use testimonials (comments from people who already use the product). _________ 4 - Make it hard to respond. _________ 5 - Highlight the key benefits. _________ 6 - Personalize the message – use you and your where possible. _________ 7 - Use a P.S. _________ 8 - Invite the recipient of the mail shot to act. _________ 9 - Try to use humour. _________ 10 - Use exclamation marks. _________ 11 - Include a deadline to create a sense of urgency. _________ 12 - Use complex and descriptive vocabulary. _________
1 - This is good advice. The reader will want to know the reason for the letter – otherwise they may not bother to read the letter. 2 - This is bad advice. A mail shot should convey confidence in the offer. The offer should be explained clearly, with positive language. 3 - This is good advice. Objective opinions from people who the reader can identify with will increase the reader’s confidence in the product and the offer. 4 - This is bad advice. It should be as easy as possible for the reader to respond. If they have to send a response, the postage should be free. If they need to call a number, that should also be free. Basically, any barrier to the reader responding should be removed where possible. 5 - This is good advice. The reader will want to know why they should be interested in the offer – what’s in it for them. 6 - This is good advice. It makes the reader feel respected and valued. 7 - This is good advice. Research has shown that the P.S. is one of the most read sections of a mail shot – probably because the reader’s eyes tend to scan down to the bottom to find out who is writing to them. 8 - This is good advice. The mail shot should encourage a response from the reader – otherwise it has not fulfilled its purpose. 9 - This is bad advice. It’s dangerous ground as not everyone will appreciate the humour and it could be perceived as unprofessional. 10 - This is bad advice. According to research into mail shots, exclamation marks can be distracting and can also make the mail shot seem less professional. 11 - This is good advice. If the reader feels there is a danger they might miss out, they are more likely to respond. 12 - This is bad advice. Complex language could alienate the reader. It’s best to stick to simple language that is easily understood by everyone.
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Bus Advanced writing 6 3
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Created on January 20, 2025
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Transcript
Work with a partner. Look at this advice about writing a mail shot. Which statements do you think is good? Choose and drag the green boxes to the blank spaces. 1 - Get to the point. _________ 2 - Be shy about the offer. _________ 3 - Use testimonials (comments from people who already use the product). _________ 4 - Make it hard to respond. _________ 5 - Highlight the key benefits. _________ 6 - Personalize the message – use you and your where possible. _________ 7 - Use a P.S. _________ 8 - Invite the recipient of the mail shot to act. _________ 9 - Try to use humour. _________ 10 - Use exclamation marks. _________ 11 - Include a deadline to create a sense of urgency. _________ 12 - Use complex and descriptive vocabulary. _________
1 - This is good advice. The reader will want to know the reason for the letter – otherwise they may not bother to read the letter. 2 - This is bad advice. A mail shot should convey confidence in the offer. The offer should be explained clearly, with positive language. 3 - This is good advice. Objective opinions from people who the reader can identify with will increase the reader’s confidence in the product and the offer. 4 - This is bad advice. It should be as easy as possible for the reader to respond. If they have to send a response, the postage should be free. If they need to call a number, that should also be free. Basically, any barrier to the reader responding should be removed where possible. 5 - This is good advice. The reader will want to know why they should be interested in the offer – what’s in it for them. 6 - This is good advice. It makes the reader feel respected and valued. 7 - This is good advice. Research has shown that the P.S. is one of the most read sections of a mail shot – probably because the reader’s eyes tend to scan down to the bottom to find out who is writing to them. 8 - This is good advice. The mail shot should encourage a response from the reader – otherwise it has not fulfilled its purpose. 9 - This is bad advice. It’s dangerous ground as not everyone will appreciate the humour and it could be perceived as unprofessional. 10 - This is bad advice. According to research into mail shots, exclamation marks can be distracting and can also make the mail shot seem less professional. 11 - This is good advice. If the reader feels there is a danger they might miss out, they are more likely to respond. 12 - This is bad advice. Complex language could alienate the reader. It’s best to stick to simple language that is easily understood by everyone.
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