Bus Advanced writing 6 2

Read the mail shot and decide which of the following headlines would work best. Discuss your opinion with a partner, then write your chosen headline at the top of the mail shot. Drag the chosen headline here: __________________________________________________________________________________________________

1 - Imagine having total confidence in your computer protection software.

2 - Free three-month trial of Databuild 3.1 – the most advanced protection software available.

3 - Improve the security of your systems – take advantage of this amazing offer.

All three of the headlines would work, since they all incorporate the main message. The second option could possibly be the most effective, since the first word is ‘free’, and this could be very appealing to the reader and encourage them to read on. However, the other headlines clarify the function of the product straight away, so could be more effective for readers who are currently concerned about security.

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