Atlantic Starlight Adventures
The art of combining astronomy and sailing
Description of the product
Social value
Channels
Key resources and activities
Value proposition
Environmental value
Enterprises and key partners
Activities supported by Twinned by Stars
Design and launch of the platform (pricing, structure, products, etc.)- booking agent and first questions Collaboration agreements between companies Intensive ad-hoc trainning and mentoring programme for the development of skills at company level Accompanying procedures for certification acquisition - enterprise and tour guide level- Marketing plan and digital campaign (SEO, SEM, Ads)
*these activities will be covered by the project and will have a price for future companies wishing to join the network/site.**equipment (such as telescope, laser pointer, etc.) are assumed by each company *** skippers who get the training are chosen by each company ****companies are free and bear the cost of producing alternative experiences on their individual websites (in compliance with commercial agreements).
Nautical tourism firms offering astro-navigation experiences
Project partners
Nautical tourism firms offering astro-navigation experiences
Other stakeholders
Project partners
Nautical tourism firms offering astro-navigation experiences
Other stakeholders
Project partners
Nautical tourism firms offering astro-navigation experiences
Other stakeholders
Project partners
Specialised multi-destination experience platform offering experiences that combine navigation and astro-tourism in the 4 ORs.
https: //
Agency model in which the manager of the portal attracts demand.
Benefits of the sales engine portal and joint promotion ✅ Harness the individual strengths of each company/island and contribution of each member, and multiply it (1+1 = 3). ✅ Aggregation of supply combined in a single portal attracts more demand. ✅ Part of the profit from each transaction is reinvested in the portal for its growth and positioning, digital campaigns and more. ✅ Support from the EU, project partners and other third parties to amplify the reputation of the site. ✅Companies' diversification of their individual portfolio of products and experiences ✅International cooperation is enabled
Each experience will transmit in a playful way the importance of reducing light pollution and preserving the value of dark skies. Besides, the rescue of ancient traditions such as sailing guided by the stars and the history of astronomy will be promoted. Last but not least, this recreational activity transmits science-based information to society and can help bring different segments of residents/national tourists closer to the sea with a different perspective. Each company's team acquires professional certifications that nourish its brand image and potentially reduce the seasonality of employment. These certifications broaden the company's current operating framework, which includes chartering boats and observing whales and dolphins.
Collaborations:
- Communities of residents, schools, universities, astronomical research centres, and nautical schools that aim to complement their educational programmes.
- Organisations in charge of raising awareness in residents or tourists about the impacts of light pollution.
- Agencies promoting the starlight destinations' brand.
- Destinations acting as host of these new experiences (opportunity to gain competitiveness as a Starlight destination).
- Associations and foundations linked to astronomy that generate synergies with tourism activity.
INFOGRAFIAS TbS Product 1 Astronavigation
Yen E. Lam González
Created on December 10, 2024
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Transcript
Atlantic Starlight Adventures
The art of combining astronomy and sailing
Description of the product
Social value
Channels
Key resources and activities
Value proposition
Environmental value
Enterprises and key partners
Activities supported by Twinned by Stars
Design and launch of the platform (pricing, structure, products, etc.)- booking agent and first questions Collaboration agreements between companies Intensive ad-hoc trainning and mentoring programme for the development of skills at company level Accompanying procedures for certification acquisition - enterprise and tour guide level- Marketing plan and digital campaign (SEO, SEM, Ads)
*these activities will be covered by the project and will have a price for future companies wishing to join the network/site.**equipment (such as telescope, laser pointer, etc.) are assumed by each company *** skippers who get the training are chosen by each company ****companies are free and bear the cost of producing alternative experiences on their individual websites (in compliance with commercial agreements).
Nautical tourism firms offering astro-navigation experiences
Project partners
Nautical tourism firms offering astro-navigation experiences
Other stakeholders
Project partners
Nautical tourism firms offering astro-navigation experiences
Other stakeholders
Project partners
Nautical tourism firms offering astro-navigation experiences
Other stakeholders
Project partners
Specialised multi-destination experience platform offering experiences that combine navigation and astro-tourism in the 4 ORs.
https: //
Agency model in which the manager of the portal attracts demand.
Benefits of the sales engine portal and joint promotion ✅ Harness the individual strengths of each company/island and contribution of each member, and multiply it (1+1 = 3). ✅ Aggregation of supply combined in a single portal attracts more demand. ✅ Part of the profit from each transaction is reinvested in the portal for its growth and positioning, digital campaigns and more. ✅ Support from the EU, project partners and other third parties to amplify the reputation of the site. ✅Companies' diversification of their individual portfolio of products and experiences ✅International cooperation is enabled
Each experience will transmit in a playful way the importance of reducing light pollution and preserving the value of dark skies. Besides, the rescue of ancient traditions such as sailing guided by the stars and the history of astronomy will be promoted. Last but not least, this recreational activity transmits science-based information to society and can help bring different segments of residents/national tourists closer to the sea with a different perspective. Each company's team acquires professional certifications that nourish its brand image and potentially reduce the seasonality of employment. These certifications broaden the company's current operating framework, which includes chartering boats and observing whales and dolphins. Collaborations:- Communities of residents, schools, universities, astronomical research centres, and nautical schools that aim to complement their educational programmes.
- Organisations in charge of raising awareness in residents or tourists about the impacts of light pollution.
- Agencies promoting the starlight destinations' brand.
- Destinations acting as host of these new experiences (opportunity to gain competitiveness as a Starlight destination).
- Associations and foundations linked to astronomy that generate synergies with tourism activity.