INFOGRAFIAS TbS Product 1 Astronavigation

Atlantic Starlight Adventures

The art of combining astronomy and sailing

Description of the product

Social value

Channels

Key resources and activities

Value proposition

Environmental value

Enterprises and key partners

Activities supported by Twinned by Stars

Design and launch of the platform (pricing, structure, products, etc.)- booking agent and first questions Collaboration agreements between companies Intensive ad-hoc trainning and mentoring programme for the development of skills at company level Accompanying procedures for certification acquisition - enterprise and tour guide level- Marketing plan and digital campaign (SEO, SEM, Ads)

*these activities will be covered by the project and will have a price for future companies wishing to join the network/site.**equipment (such as telescope, laser pointer, etc.) are assumed by each company *** skippers who get the training are chosen by each company ****companies are free and bear the cost of producing alternative experiences on their individual websites (in compliance with commercial agreements).

Nautical tourism firms offering astro-navigation experiences

Project partners

Nautical tourism firms offering astro-navigation experiences

Other stakeholders

Project partners

Nautical tourism firms offering astro-navigation experiences

Other stakeholders

Project partners

Nautical tourism firms offering astro-navigation experiences

Other stakeholders

Project partners

Specialised multi-destination experience platform offering experiences that combine navigation and astro-tourism in the 4 ORs.

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Agency model in which the manager of the portal attracts demand.

Benefits of the sales engine portal and joint promotion ✅ Harness the individual strengths of each company/island and contribution of each member, and multiply it (1+1 = 3). ✅ Aggregation of supply combined in a single portal attracts more demand. ✅ Part of the profit from each transaction is reinvested in the portal for its growth and positioning, digital campaigns and more. ✅ Support from the EU, project partners and other third parties to amplify the reputation of the site. ✅Companies' diversification of their individual portfolio of products and experiences ✅International cooperation is enabled

Each experience will transmit in a playful way the importance of reducing light pollution and preserving the value of dark skies. Besides, the rescue of ancient traditions such as sailing guided by the stars and the history of astronomy will be promoted. Last but not least, this recreational activity transmits science-based information to society and can help bring different segments of residents/national tourists closer to the sea with a different perspective. Each company's team acquires professional certifications that nourish its brand image and potentially reduce the seasonality of employment. These certifications broaden the company's current operating framework, which includes chartering boats and observing whales and dolphins. Collaborations:

• Communities of residents, schools, universities, astronomical research centres, and nautical schools that aim to complement their educational programmes.
• Organisations in charge of raising awareness in residents or tourists about the impacts of light pollution.
• Agencies promoting the starlight destinations' brand.
• Destinations acting as host of these new experiences (opportunity to gain competitiveness as a Starlight destination).
• Associations and foundations linked to astronomy that generate synergies with tourism activity.