PRESENTS
The
List
2025
The
WITH THE SUPPORT OF
List
2025
START YOUR JOURNEY
The
List
2025
WITH THE SUPPORT OF
The Global Advisory Board
Kirsi Suomi Coordinator of Responsible Tourism at the Sámi Parliament in Finland
Sherry L Rupert CEO of American Indian Alaska Native Tourism Association
Nicole Mitchell Executive officer of Discover Aboriginal Experiences, Tourism Australia
Kgomotso Ramothea CEO of ATTA® Membership
The
List
The Global Advisory Board
2025
WITH THE SUPPORT OF
Keith Henry CEO of Indigenous Tourism Association of Canada
Pania Tyson-Nathan CEO of NZ Māori Tourism
The Global Advisory Board
Keith Henry CEO of Indigenous Tourism Association of Canada
Pania Tyson-Nathan CEO of NZ Māori Tourism
Marcelo Freixo President of EMBRATUR Brazil
Marcelo Freixo President of EMBRATUR Brazil
Introduction
At Wanderlust, we’ve long believed in the power of travel to transform both visitors and the places they explore. However, we’re also acutely aware that not all forms of tourism have been beneficial. Indigenous communities, in particular, have often found themselves marginalised, their cultures exploited or packaged in ways that strip away authenticity. But today, there’s a shift underway: a reclamation of narratives by Indigenous peoples themselves, who are welcoming visitors on their own terms and sharing their heritage in ways that empower their communities.
The
List
2025
Introduction
At Wanderlust, we’ve long believed in the power of travel to transform both visitors and the places they explore. However, we’re also acutely aware that not all forms of tourism have been beneficial. Indigenous communities, in particular, have often found themselves marginalised, their cultures exploited or packaged in ways that strip away authenticity.But today, there’s a shift underway: a reclamation of narratives by Indigenous peoples themselves, who are welcoming visitors on their own terms and sharing their heritage in ways that empower their communities.
Introduction
The
List
2025
It is this spirit of empowerment and cultural preservation that inspired The Origin List, our first-ever compilation of 50 standout Indigenous tourism experiences from across the globe. This list is a celebration of Indigenous-led tourism, highlighting immersive, authentic experiences that honour the deep cultural heritage of Indigenous peoples and offer travellers the opportunity to engage in meaningful ways.
Introduction
It is this spirit of empowerment and cultural preservation that inspired The Origin List, our first-ever compilation of 50 standout Indigenous tourism experiences from across the globe. This list is a celebration of Indigenous-led tourism, highlighting immersive, authentic experiences that honour the deep cultural heritage of Indigenous peoples and offer travellers the opportunity to engage in meaningful ways.
The
List
2025
Introduction
So, what is Indigenous tourism? It’s a form of travel where Indigenous communities take the lead in creating experiences that reflect their traditions, landscapes and ways of life. It’s a chance for travellers to not just see a place, but to truly understand it by hearing stories passed down through the generations, learning traditional crafts, tasting ancestral foods and participating in sacred ceremonies. It is, in essence, a journey of connection; one that fosters respect, understanding and cultural appreciation.
Introduction
So, what is Indigenous tourism? It’s a form of travel where Indigenous communities take the lead in creating experiences that reflect their traditions, landscapes and ways of life. It’s a chance for travellers to not just see a place, but to truly understand it by hearing stories passed down through the generations, learning traditional crafts, tasting ancestral foods and participating in sacred ceremonies. It is, in essence, a journey of connection; one that fosters respect, understanding and cultural appreciation.
The
List
2025
Introduction
The Origin List isn’t just about pointing travellers to extraordinary destinations; it’s about recognising the significance of Indigenous voices in shaping those journeys. From the jungles of the Amazon to the vast deserts of Namibia, and from the icy expanses of Greenland to the sun-soaked islands of Fiji, these experiences offer a window into the unique worldviews and traditions of Indigenous peoples around the globe.
Introduction
The Origin List isn’t just about pointing travellers to extraordinary destinations; it’s about recognising the significance of Indigenous voices in shaping those journeys. From the jungles of the Amazon to the vast deserts of Namibia, and from the icy expanses of Greenland to the sun-soaked islands of Fiji, these experiences offer a window into the unique worldviews and traditions of Indigenous peoples around the globe.
The
List
2025
Introduction
To assemble our final list, we worked closely with a global advisory board of Indigenous tourism leaders, placing particular emphasis on regions where Indigenous communities are taking the lead in shaping their tourism offerings. Places such as Australia, Canada, New Zealand, Sápmi, and the USA are pioneering this kind of travel, thanks to Indigenous tourism associations that support community-led initiatives and empower local people to share their stories in their own voices.
Introduction
To assemble our final list, we worked closely with a global advisory board of Indigenous tourism leaders, placing particular emphasis on regions where Indigenous communities are taking the lead in shaping their tourism offerings. Places such as Australia, Canada, New Zealand, Sápmi, and the USA are pioneering this kind of travel, thanks to Indigenous tourism associations that support community-led initiatives and empower local people to share their stories in their own voices.
The
List
2025
Introduction
Introduction
We hope that through these Indigenous tourism experiences, you’ll gain both a deeper appreciation for the richness of Indigenous cultures and also contribute to their ongoing preservation and vitality. Travel has the power to change the lives of those who journey and those who host us. Let’s make sure it truly is a force for good.
We hope that through these Indigenous tourism experiences, you’ll gain both a deeper appreciation for the richness of Indigenous cultures and also contribute to their ongoing preservation and vitality.
Travel has the power to change the lives of those who journey and those who host us. Let’s make sure it truly is a force for good.
The
List
2025
North America
Latin America
The
List
2025
Europe
Asia and Middle East
Africa
The
List
2025
Asia
Oceania
Indigenous experiences in
Asia
From Japan’s Ainu to Taiwan’s Amis, Asia is home to millennia-old Indigenous communities that continue to preserve their deep connection with the land and keep important traditions alive…
Learn More
Indigenous experiences in
Latin America
Gain a deeper appreciation for the richness of Indigenous cultures while also contributing to their vital preservation with these community-led experiences across Latin America…
Learn More
Indigenous experiences in
Oceania
From Maori-led wildlife tours in New Zealand to witnessing 20,000 year old rock art in Australia, connect with the soul of Oceania by experiencing the Indigenous traditions and unique stories that have shaped their culture for millennia…
Learn More
Indigenous experiences in
North America
North America is leading the way with their sustainability initiatives that can be found in each corner of the continent, from ocean conservation ‘safaris’ in the San Juan Islands to responsible wine making in California’s Napa Valley…
Learn More
Indigenous experiences in
North America
From learning the culture of California’s Cahuilla Indians to understanding the historic importance of dog-sledding in Manitoba, these are some of the most authentic First Nations experiences across North America…
Learn More
Indigenous experiences in
Africa
Indigenous communities across Africa are taking the lead in creating experiences that reflect their traditions, landscapes and ways of life. Here are some of the best…
Learn More
Indigenous experiences in
Latin America
From programmes supporting female entrepreneurs in Colombia to impressive conservation efforts of Costa Rica’s exotic birds, these are the Central and South American destinations inspiring us with their positive impact….
Learn More
Indigenous experiences in
Africa
From rhino conservation to community tours, Africa is utilising travel to protect its environment and support its communities. Here are some of its top initiatives…
Learn More
Indigenous experiences in
Europe
With national parks that protect the environment and support local communities, regions that create climate-friendly travel packages, and cities working to reduce their visitors’ carbon footprint, Europe is bursting with incredible eco-initiatives. Here are the ones which really stand out from the crowd…
Learn More
Indigenous experiences in
Asia
Educational cultural centres in Japan, rural developments in Kazakhstan, and a railway-turned-wildlife sanctuary in Singapore are among Asia’s top sustainability initiatives to look out for…
Learn More
Indigenous experiences in
Europe
From exploring a Sámi-focussed Museum in Finland to spotting polar bears with an Inuit guide in Greenland, Europe has more Indigenous experiences than you might realise…
Learn More
Indigenous experiences in
Oceania
From groundbreaking new laws protecting Indigenous lands to replanting native tree species in forests that have been lost to farming, these are the latest sustainability initiatives to support in Australia and New Zealand…
Learn More
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Transcript
PRESENTS
The
List
2025
The
WITH THE SUPPORT OF
List
2025
START YOUR JOURNEY
The
List
2025
WITH THE SUPPORT OF
The Global Advisory Board
Kirsi Suomi Coordinator of Responsible Tourism at the Sámi Parliament in Finland
Sherry L Rupert CEO of American Indian Alaska Native Tourism Association
Nicole Mitchell Executive officer of Discover Aboriginal Experiences, Tourism Australia
Kgomotso Ramothea CEO of ATTA® Membership
The
List
The Global Advisory Board
2025
WITH THE SUPPORT OF
Keith Henry CEO of Indigenous Tourism Association of Canada
Pania Tyson-Nathan CEO of NZ Māori Tourism
The Global Advisory Board
Keith Henry CEO of Indigenous Tourism Association of Canada
Pania Tyson-Nathan CEO of NZ Māori Tourism
Marcelo Freixo President of EMBRATUR Brazil
Marcelo Freixo President of EMBRATUR Brazil
Introduction
At Wanderlust, we’ve long believed in the power of travel to transform both visitors and the places they explore. However, we’re also acutely aware that not all forms of tourism have been beneficial. Indigenous communities, in particular, have often found themselves marginalised, their cultures exploited or packaged in ways that strip away authenticity. But today, there’s a shift underway: a reclamation of narratives by Indigenous peoples themselves, who are welcoming visitors on their own terms and sharing their heritage in ways that empower their communities.
The
List
2025
Introduction
At Wanderlust, we’ve long believed in the power of travel to transform both visitors and the places they explore. However, we’re also acutely aware that not all forms of tourism have been beneficial. Indigenous communities, in particular, have often found themselves marginalised, their cultures exploited or packaged in ways that strip away authenticity.But today, there’s a shift underway: a reclamation of narratives by Indigenous peoples themselves, who are welcoming visitors on their own terms and sharing their heritage in ways that empower their communities.
Introduction
The
List
2025
It is this spirit of empowerment and cultural preservation that inspired The Origin List, our first-ever compilation of 50 standout Indigenous tourism experiences from across the globe. This list is a celebration of Indigenous-led tourism, highlighting immersive, authentic experiences that honour the deep cultural heritage of Indigenous peoples and offer travellers the opportunity to engage in meaningful ways.
Introduction
It is this spirit of empowerment and cultural preservation that inspired The Origin List, our first-ever compilation of 50 standout Indigenous tourism experiences from across the globe. This list is a celebration of Indigenous-led tourism, highlighting immersive, authentic experiences that honour the deep cultural heritage of Indigenous peoples and offer travellers the opportunity to engage in meaningful ways.
The
List
2025
Introduction
So, what is Indigenous tourism? It’s a form of travel where Indigenous communities take the lead in creating experiences that reflect their traditions, landscapes and ways of life. It’s a chance for travellers to not just see a place, but to truly understand it by hearing stories passed down through the generations, learning traditional crafts, tasting ancestral foods and participating in sacred ceremonies. It is, in essence, a journey of connection; one that fosters respect, understanding and cultural appreciation.
Introduction
So, what is Indigenous tourism? It’s a form of travel where Indigenous communities take the lead in creating experiences that reflect their traditions, landscapes and ways of life. It’s a chance for travellers to not just see a place, but to truly understand it by hearing stories passed down through the generations, learning traditional crafts, tasting ancestral foods and participating in sacred ceremonies. It is, in essence, a journey of connection; one that fosters respect, understanding and cultural appreciation.
The
List
2025
Introduction
The Origin List isn’t just about pointing travellers to extraordinary destinations; it’s about recognising the significance of Indigenous voices in shaping those journeys. From the jungles of the Amazon to the vast deserts of Namibia, and from the icy expanses of Greenland to the sun-soaked islands of Fiji, these experiences offer a window into the unique worldviews and traditions of Indigenous peoples around the globe.
Introduction
The Origin List isn’t just about pointing travellers to extraordinary destinations; it’s about recognising the significance of Indigenous voices in shaping those journeys. From the jungles of the Amazon to the vast deserts of Namibia, and from the icy expanses of Greenland to the sun-soaked islands of Fiji, these experiences offer a window into the unique worldviews and traditions of Indigenous peoples around the globe.
The
List
2025
Introduction
To assemble our final list, we worked closely with a global advisory board of Indigenous tourism leaders, placing particular emphasis on regions where Indigenous communities are taking the lead in shaping their tourism offerings. Places such as Australia, Canada, New Zealand, Sápmi, and the USA are pioneering this kind of travel, thanks to Indigenous tourism associations that support community-led initiatives and empower local people to share their stories in their own voices.
Introduction
To assemble our final list, we worked closely with a global advisory board of Indigenous tourism leaders, placing particular emphasis on regions where Indigenous communities are taking the lead in shaping their tourism offerings. Places such as Australia, Canada, New Zealand, Sápmi, and the USA are pioneering this kind of travel, thanks to Indigenous tourism associations that support community-led initiatives and empower local people to share their stories in their own voices.
The
List
2025
Introduction
Introduction
We hope that through these Indigenous tourism experiences, you’ll gain both a deeper appreciation for the richness of Indigenous cultures and also contribute to their ongoing preservation and vitality. Travel has the power to change the lives of those who journey and those who host us. Let’s make sure it truly is a force for good.
We hope that through these Indigenous tourism experiences, you’ll gain both a deeper appreciation for the richness of Indigenous cultures and also contribute to their ongoing preservation and vitality.
Travel has the power to change the lives of those who journey and those who host us. Let’s make sure it truly is a force for good.
The
List
2025
North America
Latin America
The
List
2025
Europe
Asia and Middle East
Africa
The
List
2025
Asia
Oceania
Indigenous experiences in
Asia
From Japan’s Ainu to Taiwan’s Amis, Asia is home to millennia-old Indigenous communities that continue to preserve their deep connection with the land and keep important traditions alive…
Learn More
Indigenous experiences in
Latin America
Gain a deeper appreciation for the richness of Indigenous cultures while also contributing to their vital preservation with these community-led experiences across Latin America…
Learn More
Indigenous experiences in
Oceania
From Maori-led wildlife tours in New Zealand to witnessing 20,000 year old rock art in Australia, connect with the soul of Oceania by experiencing the Indigenous traditions and unique stories that have shaped their culture for millennia…
Learn More
Indigenous experiences in
North America
North America is leading the way with their sustainability initiatives that can be found in each corner of the continent, from ocean conservation ‘safaris’ in the San Juan Islands to responsible wine making in California’s Napa Valley…
Learn More
Indigenous experiences in
North America
From learning the culture of California’s Cahuilla Indians to understanding the historic importance of dog-sledding in Manitoba, these are some of the most authentic First Nations experiences across North America…
Learn More
Indigenous experiences in
Africa
Indigenous communities across Africa are taking the lead in creating experiences that reflect their traditions, landscapes and ways of life. Here are some of the best…
Learn More
Indigenous experiences in
Latin America
From programmes supporting female entrepreneurs in Colombia to impressive conservation efforts of Costa Rica’s exotic birds, these are the Central and South American destinations inspiring us with their positive impact….
Learn More
Indigenous experiences in
Africa
From rhino conservation to community tours, Africa is utilising travel to protect its environment and support its communities. Here are some of its top initiatives…
Learn More
Indigenous experiences in
Europe
With national parks that protect the environment and support local communities, regions that create climate-friendly travel packages, and cities working to reduce their visitors’ carbon footprint, Europe is bursting with incredible eco-initiatives. Here are the ones which really stand out from the crowd…
Learn More
Indigenous experiences in
Asia
Educational cultural centres in Japan, rural developments in Kazakhstan, and a railway-turned-wildlife sanctuary in Singapore are among Asia’s top sustainability initiatives to look out for…
Learn More
Indigenous experiences in
Europe
From exploring a Sámi-focussed Museum in Finland to spotting polar bears with an Inuit guide in Greenland, Europe has more Indigenous experiences than you might realise…
Learn More
Indigenous experiences in
Oceania
From groundbreaking new laws protecting Indigenous lands to replanting native tree species in forests that have been lost to farming, these are the latest sustainability initiatives to support in Australia and New Zealand…
Learn More