Presentación marketing digital

Guadalupe Amicone, Olivia Schoen & Maria Alonso

Formal Business Plan Proposal

76% look up restaurants reviews before going out to eat in the United States (US Foods, 2024).

How important should a business consider its website or app?

To foster growth in local communities by enabling businesses to compete effectively through digital strategies that are accessible.

To make digital marketing simple with more impact for local businesses in Oklahoma City.

VISION

MISION

Our goal is to become a trusted resource for Oklahoma City businesses aiming to expand their reach and succeed in the digital world.

Background

• Small businesses struggle with online visibility.
• Hibu provides tailored, easy-to-use digital marketing services.
• Helps businesses build a strong online presence.
• Enables companies to connect with more customers and compete effectively.

Schedule

Phase 1: Research & Ideas Phase 2: Set Up Phase 3: Pre-Launch Phase 4: Launch & Growth

Budget

Preparation over six to twelve-month period

Cost Breakdown & Loan Requirements

- Total Costs: $75,900 - Available funds (initial investment): $15,000$75,900 - $15,000 = $60,900 - 15% Contingency: $60,900 x 0.15 = $9,135 - Loan Amount Needed: $60,900 + $9,135 = $70,035

Staffing

• Average sales representative at Hibu makes anywhere from $31k-$128k. • Initially we would require 3-5 staff at the startup with a combined salary of $70,000.

Empowering Oklahoma City Businesses with Hibu

Conclusion

Hibu’s Services: - Website Development - Digital Marketing - Advertising Why Oklahoma City? - Competitive Marketplace - Growing Small Businesses

Startup Costs: $75,900 • Initial Investment: $15,000 • Loan Request: $70,035

Growth Projections: - Repayment Timeline: 5 years - Local Business Impact: Stronger Online Presence & Growth

Join Us in Building a Thriving Business Community!

Call to Action

4 Steps to Start a New Business | SCORE. (n.d.). Www.score.org. https://www.score.org/negeorgia/resource/blog-post/4-steps-start-a-new-business ‌

Google Workspace Training. (2022). How to create a table of contents in Google Docs [Video]. https://youtu.be/okTs0k1P6RA?si=1VtjVfJnEk1GJR9Y

Hibu. (n.d.). Careers at Hibu. Hibu. Retrieved October 21, 2024, from https://hibu.com/careers#:~:text=Our%20mission%20is%20to%20support,our%20employees%20grow%20and%20thrive

https://www.usfoods.com/our-services/business-trends/american-menu-choices.html

Guffey, M. E., & Loewy, D. (2021). Business communication: Process & product (11th ed.). Cengage.

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